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A recent commissioned independent study by Forrester Consulting on behalf of Experian reveals that the Experian Ascend Platform™ delivered a significant 183% return on investment (ROI) and achieved payback within 12 months for a composite organization representative of interviewed customers. The Total Economic Impact™ study highlights the platform's transformative impact on credit and fraud decisioning, providing a clear financial framework for institutions evaluating next-gen data and analytics solutions. Before implementing Ascend, many institutions relied on fragmented, manual-heavy systems that slowed decisions and increased fraud risk. After adopting the platform, customers reported streamlined operations, faster response times, improved data quality, and reduced default costs. Hosted in a secure hybrid-cloud environment, the Ascend Platform equips institutions with advanced analytics and real-time decisioning capabilities across the credit lifecycle. It empowers lenders to adapt quickly to changing market conditions while improving both compliance and customer experience. Additional benefits cited by users include reduced risk at origination, better audit outcomes, and sustainability gains through less physical documentation. The study compiled insights from decision-makers across the U.S., U.K., Brazil, and South Africa-painting a global picture of how Ascend enables smarter decisions, greater efficiency, and measurable business growth. Learn more about the impact of the Experian Ascend Platform.
Experian’s groundbreaking agentic AI-powered tool, Experian Assistant, has earned the prestigious 2025 FinTech Breakthrough Award for Analytics Innovation. This recognition comes on the heels of the product solution winning the BIG Innovation Award. These awards underscore Experian’s commitment to pushing the boundaries of innovation by helping our customers achieve success. 24/7 Data Expert Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days—and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results While tailored for financial services, Experian Assistant’s capabilities extend across industries. Customers can leverage it for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Commitment to Customers Experian received this prestigious award that recognizes those “who are dedicated to reshaping the FinTech industry through innovative technologies.” This accolade continues to build Experian Assistant’s position as a game-changing solution for Experian’s customers in financial services and beyond. Related Posts
At Experian, we have long championed the use of expanded data sources, including buy now, pay later information, to empower consumers while enabling lenders to make more informed decisions. However, concerns about the negative impact on consumer credit scores have historically prevented many buy now, pay later providers from reporting account information to credit reporting agencies. In an important step towards overcoming these challenges and supporting responsible lending, today, Affirm, one of the largest providers of pay-over-time loans, announced it is expanding its credit reporting with Experian. Greater transparency in buy now, pay later activity is key to helping consumers build their credit histories and supporting responsible lending.Scott Brown, Group President, Financial Services, Experian North America Affirm plans to report all pay-over-time loan products issued from April 1, 2025, and beyond, including Pay-in-4. The move will help drive greater transparency into the buy now, pay later market while helping consumers build their credit histories over time. “Affirm operates on the principles of transparency and putting consumers first, which is why we have been actively engaged with Experian and across our industry to build upon our credit reporting practices,” said Libor Michalek, President at Affirm. “Having all loans reflected in a consumer’s financial profile will help protect and empower borrowers. The buy now, pay later industry must evolve from simply providing flexible payment options to helping consumers build their credit histories and better manage their finances, and we are pleased to be taking this step with Experian.” Experian is committed to driving transparency in the BNPL industry without inadvertently negatively impacting consumers. Given this, the new loan reporting will not be factored into consumers’ traditional credit scores in the near term but may in the future as new credit scoring models are developed. With the new furnishing policy, consumers will be able to see on their Experian credit file information on all Affirm loans issued from April 1, 2025 onward. Consumers can receive an updated version of their Experian credit report at no cost daily by enrolling in a free membership and visiting www.experian.com or via Experian’s mobile app. “Greater transparency in buy now, pay later activity is key to helping consumers build their credit histories and supporting responsible lending,” said Scott Brown, Group President, Financial Services, Experian North America. “We have a longstanding history working with Affirm and applaud them for expanding the reporting of their pay-over-time products. This is the right thing to do for consumers, the industry and the economy at large. Our role as the first credit reporting agency to establish this partnership with Affirm underscores our shared commitment to improve consumer financial health and foster more informed lending decisions.” As BNPL information is reported to Experian by additional BNPL providers, a consumer’s BNPL history will be visible to lenders who request to view it as part of an Experian credit report–enabling lenders to make more informed decisions when determining whether to extend credit offers. We look forward to working with other leading BNPL providers to drive greater transparency in the BNPL space that will benefit lenders and consumers alike. Related Posts
Anniversary Showcases Groundbreaking Innovations for Businesses and Consumers This year marks a major milestone for Experian as its Innovation Lab in North America celebrates 15 years of driving technological transformation. Over the past decade and a half, the Lab has been at the forefront of data and AI-driven solutions, helping our clients reshape industries and expanding financial inclusivity. A Legacy of Innovation The Experian Innovation Lab has played a critical role in advancing AI-driven credit risk models, fraud detection systems and no- and low-code AI tools. A groundbreaking achievement is the development of the Ascend Analytical Sandbox™, the industry’s first Big Data architecture-based commercial product. This tool evolved into the Experian Ascend Platform™, revolutionizing data analysis with advanced visualization, seamless model development and deeper consumer insights. The Lab’s commitment to innovation is exemplified by its work to help develop Experian Assistant, a Generative AI-powered tool using natural language processing to expedite model development and address complex data challenges. By incorporating agentic AI, Experian Assistant enhances credit scoring accuracy for a broader consumer base for financial services clients—aligning with Experian’s mission to foster financial inclusion. Transformative Technological Milestones Throughout its 15-year journey, the Experian Innovation Lab has worked on numerous industry-first advancements, including: AI-Driven Marketing & Fraud Detection – Leveraging AI for personalized marketing and real-time fraud detection. Machine Learning for Identity Resolution – Enhancing security and efficiency in identity verification. Generative AI for Consumer Products – Transforming how individuals manage credit and make informed financial decisions. Shaping the Future of AI and Data Science At its core, the Innovation Lab thrives on exploration and collaboration. Engaging leadership and fostering grassroots innovation accelerates progress through prototyping and employee-driven ideas. This dynamic approach ensures Experian remains a leader in AI, machine learning and data analytics. The Lab’s success has inspired additional innovation centers in the UK and Brazil, further amplifying Experian’s global impact. AI for Good: Innovation with Purpose Beyond financial services, the Lab has harnessed AI for societal impact. The Experian COVID-19 Outlook and Response Evaluator (CORE), an interactive heat map, helped healthcare organizations identify communities most at risk. By analyzing de-identified health data, this tool helped provide insights for pandemic response. Additionally, the Lab has used AI to analyze data and generate insights to help combat human trafficking, underscoring Experian’s dedication to addressing social challenges. As the Experian Innovation Lab enters its next chapter, it remains committed to pushing the boundaries of technology and data science, ensuring its innovations continue making a meaningful impact. Related Posts
As Valentine's Day approaches, many couples are reflecting on their relationships and the factors that contribute to their success. While love and compatibility are often at the forefront, financial transparency and communication play a crucial role in sustaining romantic relationships. According to new research from Experian, financial issues have led to the end of relationships for more than a quarter of Americans. Financial transparency is essential for building trust and ensuring a healthy relationship. Experian's research highlights that 1 in 4 U.S. adults have faced ultimatums regarding financial improvements, and 34% have hidden purchases from their partners. These findings underscore the need for open and honest conversations about finances. Additional key findings include: StatementTotalGen Z (18-27)Millennial (28-43)Gen X (44-59)Boomer (60-78)Silent (79+)I discuss financial goals with my partner. 79%80%84%77%77%66%I have either been on the giving or receiving end of an ultimatum that finances had to be improved for a relationship to progress.25%43%36%18%11%4%I’ve had a relationship end due to my own or a partner’s financial issues.27%36%40%23%15%0%I typically spend $100 or less on gifts for my partner for special occasions.61%54%53%62%70%72%I typically spend $100 or more on gifts for my partner for special occasions.39%46%47%38%30%28%Saving money as a couple is somewhat or very important to me.93%94%93%91%93%90%I have hidden a purchase from my partner.34%34%36%36%32%20%It’s important that my partner talks to me prior to making any major purchasing decision.76%71%75%74%81%80%My partner and I have a set limit before we need to consult the other prior to making a purchase.54%73%65%52%40%24%My partner and I have a limit of $500 before we agree to consult each other prior to making a purchase.33%57%39%32%18%20% Whether you’re newly matched or in a long-term relationship, here are three ways to protect your financial health in relationships: Communication is key: Money is not meant to be a taboo topic in relationships. In fact, nearly 80% say they discuss financial goals with their partner. Make money part of your regular conversations with your partner. Set a budget: More than 3 in 4 (76%) say it’s important their partner talks to them prior to making any major purchasing decision and 54% of couples have a set limit before they need to consult their partner prior to making a purchase. This is $500 or more for 33% of couples and most couples (61%) spend $100 or less on partner gifts for special occasions like birthdays or anniversaries. Create a budget, revisit it regularly and determine a spending style that works for you and your partner. Create savings goals together: Saving money is top of mind for most and this is true in romantic relationships with 93% claiming it’s important for them to save money as a couple. Opt for date nights at home or find other low-cost ways to spend time together. Experian can also help consumers save money by cancelling unwanted subscriptions, negotiating your bills for lower rates and more. [1] For additional money-saving tips from Experian and personal finance experts, join Experian’s upcoming #CreditChat “Breaking Up with Bad Spending Habits: A Financial Detox Plan” on Feb. 12 at 3 p.m. EST on X or Threads. By prioritizing financial transparency and communication, couples can build stronger, more resilient relationships. As Valentine's Day approaches, take the opportunity to discuss your financial goals and set the foundation for a secure financial future together. Methodology: Experian commissioned Atomik Research to conduct an online survey of 2,004 adults throughout the United States. The margin of error is +/-2 percentage points with a confidence level of 95 percent. Fieldwork took place between January 3 and January 6, 2025. [1] Subscription Cancellation and Bill Negotiation are available with eligible paid memberships and requires connecting payment account(s) to Experian account. Results will vary. Not all bills or subscriptions are eligible for negotiation/cancellation. Savings are not guaranteed, and some may not see any savings. Related Posts
Experian’s groundbreaking generative AI-powered tool, Experian Assistant, has earned the prestigious 2025 BIG Innovation Award in the Products for Financial Services category. This recognition underscores Experian’s commitment to pushing the boundaries of innovation by helping businesses achieve success and enhancing consumer experiences. The BIG Innovation Awards, celebrated since 2011, honor organizations and solutions that redefine excellence through creativity and measurable impact. Experian Assistant was recognized for transforming how financial institutions approach data and analytics, enabling faster, smarter decision-making that enhances customer experiences and operational efficiency. Redefining Financial Services Integrated with the Experian Ascend Platform™, Experian Assistant functions as a 24/7 data expert, enabling financial institutions to optimize their credit and fraud models with ease. Using natural language processing (NLP), the virtual assistant guides users providing insights, recommendations and coding assistance. The impact is transformative: Experian Assistant cuts model-development timelines from months to just days— and even hours in some cases. By helping users analyze credit and fraud data, adjust model attributes and streamline workflows, it empowers organizations to innovate faster and make data-driven decisions with confidence. Powered by agentic AI technology, Experian Assistant reimagines how data scientists and analysts approach their work. It accelerates insights, fosters collaboration and empowers businesses to deliver exceptional customer experiences while reducing the time and resources needed to bring new initiatives to market. Driving Results Across Industries While tailored for financial services, Experian Assistant’s capabilities extend across industries. Businesses can leverage its tools for data exploration, model deployment, performance monitoring and faster time-to-market for new offerings. With Experian Assistant, users gain a powerful edge in scoring more consumers, optimizing processes and enhancing overall customer satisfaction. Recognized Excellence The 2025 BIG Innovation Awards spotlight trailblazers evaluated on creativity, impact and results by seasoned business leaders. This accolade solidifies Experian Assistant’s position as a game-changing solution in financial services and beyond. Related Posts
This lawsuit relates to matters that as an industry we have been collectively discussing with the CFPB. We have operated in good faith with the CFPB throughout. Despite our constructive engagement and long track record of working alongside the CFPB to ensure consumers can easily dispute potentially inaccurate information, the CFPB chose to file a lawsuit with no communication, and no response to our outstanding communications with them. The lawsuit is completely without merit. It is contrary to longstanding regulatory and judicial precedent and is another example of irresponsible overreach by the CFPB. Our legal position is strong, we will defend it vigorously and are confident we will prevail. We do not expect this to have any material impact on our business. We take our commitment to meeting the needs of consumers and adhering to all our regulatory obligations seriously. We take great steps to ensure we investigate every consumer dispute thoroughly and go above and beyond the requirements of the law. We take strong exception to the substance and the tone of the CFPB’s accusations.
Achieving Top Workplace recognition for 12 consecutive years is no small feat, yet Experian North America has done just that. Named a Top Workplace by the Orange County Register once again, this milestone reflects not just policies or benefits but what truly makes Experian exceptional: our people. As Hiq Lee, Chief People Officer at Experian North America, notes, this honor is a testament to the remarkable contributions of our team. Experian’s employees shape an environment where innovation, inclusivity, and purpose thrive. More Than Work What sets Experian apart is our engagement with the world and community. Through initiatives like the Experian Volunteer Leadership Network and partnerships with organizations such as the Octane Foundation for Innovation and the Hispanic Chamber of Commerce of Orange County Education Foundation, our impact extends beyond the workplace. In 2024, we earned additional recognitions, including being named one of the World’s Best Workplaces™ by Fortune and Great Place to Work®. We were also recognized as one of the Best Workplaces for Parents, Millennials, and in Technology. The Secret to Success Our success lies in focusing on people. Experian is a place where careers are built, ideas are encouraged, and employees feel valued. Initiatives such as, Employee Resource Groups foster belonging, Mental Health First Aiders provide support, and technology hackathons inspire creativity. Innovation at the Core Innovation continues to drive our success. By leveraging technologies like artificial intelligence and machine learning, we are redefining decision-making and fraud prevention. This commitment to innovation empowers businesses and consumers worldwide, aligning with our mission to promote financial inclusivity. Looking Ahead For Experian, being a Top Workplace for more than a decade isn’t a finish line—it’s a springboard. With an ongoing commitment to our employees and communities, we continue to evolve, creating better experiences for our team, clients, and the world. Related Posts
The rise of Generative AI (GenAI) is fueling a new wave of sophisticated fraud, transforming the financial services landscape. Experian’s 2024 Global Identity & Fraud Report highlights the challenges businesses face, and the strategies needed to protect consumers while maintaining seamless digital experiences. Based on insights from more than 1,000 business and fraud leaders, and 4,000 consumers worldwide, the report identifies three key forces shaping fraud prevention: GenAI-Powered Fraud: Fraudsters use AI to craft highly personalized attacks, exploiting vulnerabilities across the customer journey. Evolving Regulations: Stricter government requirements demand rapid adaptation of fraud prevention strategies. Customer Expectations: Consumers prioritize secure, efficient services. Many abandon brands after poor account-opening or transactional experiences. A Multi-Layered Defense The report emphasizes the need for a multi-layered approach to combat fraud effectively. Businesses are increasing investments in AI, machine learning, and data-sharing networks to detect and prevent fraud in real-time. “Fraud operates across borders and targets various points in the customer journey,” said Greg Wright, Experian’s Executive Vice President of Identity and Fraud. “Businesses must leverage advanced analytics and alternative data to stay ahead of these evolving threats.” Balancing Security and Experience Consumers value security, but demand convenience. Striking the right balance is critical, as many switch providers after experiencing delays or cumbersome processes. Businesses can succeed by: Using Advanced Analytics: Leveraging AI-driven insights to prevent fraud while maintaining smooth customer experiences. Orchestrating Fraud Prevention: Integrating tools to provide a 360-degree view of customers, ensuring fraud detection is seamless and comprehensive. The Path Forward The rise of GenAI fraud underscores the need for global collaboration and innovation. By adopting advanced technologies and prioritizing customer-centric solutions, businesses can protect consumers while fostering trust. Experian’s 2024 report offers actionable insights for navigating these challenges. Download the full report to learn how to outpace fraudsters while delivering secure, seamless experiences.