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The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

August 14, 2015 by Erin Haselkorn

College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...

August 13, 2015 by Mindy Pankoke, Product Manager

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w......

July 20, 2015 by Erin Haselkorn

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....

July 17, 2015 by Experian Marketing Services

Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...

June 11, 2015 by Experian Marketing Services

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

June 4, 2015 by Experian Marketing Services

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for....

May 19, 2015 by Experian Marketing Services

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be...

April 8, 2015 by Experian Marketing Services

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across tim...

March 26, 2015 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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