Tag: consumer experience

In today's fast-paced financial landscape, consumer expectations are higher than ever. Financial institutions must rethink their strategies to stay ahead of rising interest rates, intense competition, and the need to innovate constantly. To thrive, it’s not just about offering the best rates—it's about building deeper, more meaningful relationships with customers and delivering personalized, proactive value that drives loyalty and growth.

This article was updated on November 9, 2023. Account takeover fraud is a huge, illicit business in the United States with real costs for consumers and the organizations that serve them. In fact, experts predict that by the end of 2023, account takeover losses will be over $635 billion. With consumers' data, your reputation, and your organization's financial picture on the line, now's the time to learn about account takeover fraud and how to prevent it.  What is account takeover fraud?  Account takeover fraud is a form of identity theft where bad actors gain unlawful access to a user's online accounts in order to commit financial crimes. This often involves the use of bots.  information that enables account access can be compromised in a variety of ways. It might be purchased and sold on the dark web, captured through spyware or malware or even given “voluntarily" by those falling for a phishing scam.  Account takeover fraud can do far more potential damage than previous forms of fraud because once criminals gain access to a user's online account, they can use those credentials to breach others of that user's accounts.  Common activities and tools associated with account takeover fraud include: Phishing: Phishing fraud relies on human error by impersonating legitimate businesses, usually in an email. For example, a scammer might send a phishing email disguising themselves as a user's bank and asking them to click on a link that will take them to a fraudulent site. If the user is fooled and clicks the link, it can give the hackers access to the account.  Credential stuffing/cracking: Fraudsters buy compromised data on the dark web and use bots to run automated scripts to try and access accounts. This strategy, called credential stuffing, can be very effective because many people reuse insecure passwords on multiple accounts, so numerous accounts might be breached when a bot has a hit. Credential cracking takes a less nuanced approach by simply trying different passwords on an account until one works.  Malware: Most people are aware of computer viruses and malware but they may not know that certain types of malware can track your keystrokes. If a user inadvertently downloads a “key logger", everything they type, including their passwords, is visible to hackers.  Trojans: As the name suggests, a trojan works by hiding inside a legitimate application. Often used with mobile banking apps, a trojan can overlay the app and capture credentials, intercept funds and redirect financial assets.  Cross-account takeover: One evolving type of fraud concern is cross-account takeover. This is where hackers take over a user's financial account alongside another account such as their mobile phone or email. With this kind of access, fraudsters can steal funds more easily and anti-fraud solutions are less able to identify them.  Intermediary new-account fraud: This type of fraud involves using a user's credentials to open new accounts in their name with the aim of draining their bank accounts.  This is only an overview of some of the most prevalent types of account takeover fraud. The rise of digital technologies, smartphones, and e-commerce has opened the door to thieves who can exploit the weaknesses in digital security for their own aims. The situation has only worsened with the rapid influx of new and inexperienced online users driven by the COVID-19 pandemic.  Why should you be concerned, now?  Now that digital commerce and smartphone use are the norm, information used to access accounts  is a security risk. If a hacker can get access to this information, they may be able to log in to multiple accounts.. The risk is no longer centralized; with every new technology, there's a new avenue to exploit.   To exacerbate the situation, the significant shift to online, particularly online banking, spurred by the COVID-19 pandemic, appears to have amplified account takeover fraud attempts. In 2019, prior to the pandemic, 1.5 billion records — or approximately five records per American — were exposed in data breaches. This can potentially increase as the number of digital banking users in the United States is expected to reach almost 217 million by 2025. Aite research reported that 64 percent of financial institutions were seeing higher rates of account takeover fraud than before COVID. Unfortunately, this trend shows no sign of slowing down. The increase in first-time online users propelled by COVID has amplified the critical security issues caused by a shift from transaction fraud to identity-centric account access. Organizations, especially those in the financial and big technology sectors, have every reason to be alarmed.  The impact of account takeover fraud on organizations  Account takeover can be costly, damage your reputation and require significant investments to identify and correct.  Protection of assets  When we think of the risks to organizations of account takeover fraud, the financial impact is usually the first hazard to come to mind. It's a significant worry: According to Experian's 2023 U.S. Identity and Fraud report, account takeover fraud was among the top most encountered fraud events reported by U.S. businesses. And even worse, the average net fraud loss per case for debit accounts has been steadily increasing since early 2021. The costs to businesses of these fraudulent activities aren't just from stolen funds. Those who offer credit products might have to cover the costs of disputing chargebacks, card processing fees or providing refunds. Plus, in the case of a data breach, there may be hefty fines levied against your organization for not properly safeguarding consumer information. Add to these the costs associated with the time of your PR department, sales and marketing teams, finance department and customer service units.  In short, the financial impact of account takeover fraud can permeate your entire organization and take significant time to recoup and repair.  Protection of information  Consumers rightfully expect organizations to have a solid cybersecurity plan and to protect their information but they also want ease and convenience. In many cases, it's the consumers themselves who engage in risky online behavior — reusing the same password on multiple sites or even using the same password on all sites. These lax security practices open users up to the possibility of multiple account takeovers. Making things worse for organizations, security strategies can annoy or frustrate consumers. If security measures are too strict, they risk alienating consumers or even generating false positives, where the security measure flags a legitimate user.  Organizations are in the difficult position of having to balance effective security measures with a comfortable user experience. Reputation  When there's a data breach, it does significant damage to your organization's reputation by demonstrating weaknesses in your security. Fraudulent account take-overs can affect the consumers who rely on you significantly and if you lose their trust, they're likely to sever their relationship with you. Large-scale data breaches can sully your organization's reputation with the general public, making consumers less likely to consider your services. How to build an account takeover fraud prevention strategy  There are numerous ways to build an account takeover fraud prevention strategy, but to work for your and individual consumers, it must pair robust risk management with a low friction user experience.  Here are some of the key elements to an account takeover fraud prevention strategy that hits the right notes.  Monitor interactions The risk of account takeover is constant so your monitoring should be as well. A layered, proactive and passive fraud prevention program can monitor your interactions, reduce false positives and keep track of consumers' digital identities. Use the right tools When it comes to fraud prevention, you've got plenty of choices but you'll want to make sure you use the tools that protect you, as well as consumer data, while always providing a positive experience. We use risk-based identity and device authentication and targeted step-up authentication to keep things running smoothly and only pull in staff for deeper investigations where necessary. Automate to reduce manual processes  Your organization's fraud prevention strategy likely includes manual processes, tasks that are completed by employees—but humans make mistakes that can be costly. Taking the wrong action, or even no action at all, can result in a security breach. Automated tasks like threat filtering and software and hardware updates can reduce the risk to your organization while improving response time and freeing up your team.  Choose a nimble platform  Technology changes quickly and so does fraud. You'll need access to a layered platform that lets you move as quickly as the bad actors do.  The bottom line  You can effectively mitigate against the risk of account takeover fraud and offer consumers a seamless experience. Learn more about account takeover fraud prevention and fraud management solutions.  Fraud management solutions

Despite economic uncertainty, new-customer acquisition remains a high priority in the banking industry, especially with increasing competition from fintech and big tech companies. For traditional banks, standing out in this saturated market doesn’t just involve enhancing their processes — it requires investing in the future of their business: Generation Z. Explore what Gen Z wants from financial technology and how to win them over in 2023 and beyond: Accelerate your digital transformation As digital natives, many Gen Zers prefer interacting with their peers and businesses online. In fact, more than 70% of Gen Zers would consider switching to a financial services provider with better digital offerings and capabilities.1 With a credit prescreen solution that harnesses the power of digital engagement, you can extend and represent firm credit offers through your online and mobile banking platforms, allowing for greater campaign reach and more personalized digital interactions. READ: Case study: Drive loan growth with digital prescreen Streamline your customer onboarding process With 70% of Gen Z and millennials having already opened an account online, it’s imperative that financial institutions offer a digital onboarding experience that’s quick, intuitive, and seamless. However, 44% of Gen Z and millennials state that their digital customer experience has been merely average, noting that the biggest gaps exist in onboarding and account opening.2 To improve the onboarding process, consider leveraging a flexible decisioning platform that accepts applications from multiple channels and automates data collection and identity verification. This way, you can reduce manual activity, drive faster decisions, and provide a frictionless digital customer experience. WATCH: OneAZ Credit Union saw a 25% decrease in manual reviews after implementing an integrated decisioning system Provide educational tools and resources Many Gen Zers feel uncertain and anxious about their financial futures, with their top concern being the cost of living. One way to empower this cohort is by offering credit education tools like step-by-step guides, score simulators, and credit alerts. These resources enable Gen Z to better understand their credit and how certain choices can impact their score. As a result, they can establish healthy financial habits, monitor their progress, and gain more control of their financial lives. By helping Gen Z achieve financial wellness, you can establish trust and long-lasting relationships, ultimately leading to higher customer retention and increased revenue for your business. To learn how Experian can help you engage the next generation of consumers, check out our credit marketing solutions. Learn more 1Addressing banking’s key business challenges in 2023.

Rapid improvements in technology and the rise in online activity are driving higher consumer expectations for fast and frictionless digital experiences. And yet, only 50% of credit unions are executing on a digital strategy compared to 79% of banks.1 What can credit unions do to stand out from the competition and keep up with increasing consumer demands? 23% of consumers say their expectations for the digital experience have only somewhat or not at all been met.2 The answer lies in digital prequalification. With a frictionless digital prequalification solution, members can prequalify themselves online in real time before starting the formal application process. This puts members in the driver’s seat, allowing them to see their eligibility for credit offers and choose whether they’d like to proceed with the application. By delivering immediate feedback and offers to members online, credit unions can increase response rates, improve digital engagement and enhance the prequalification experience. Case Study: Achieving growth through a seamless digital prequalification experience Gather Federal Credit Union is the largest neighbor-island credit union in Hawaii, providing financial products and services to more than 35,000 members. Wanting to grow more loans while providing members with a seamless and efficient online experience, the credit union looked for a comprehensive solution that could improve their decisioning and enhance their prequalification strategy. They partnered with Experian and Rate Reset to implement a frictionless digital experience that enables members to opt-in for prequalified offers. Leveraging the power of Experian’s PowerCurve® and Rate Reset’s The ButtonTM, Gather had flexible access to consumer data, attributes and scores, allowing them to verify user identities and match members with loan products before their application formally went through the credit underwriting process. By gaining a better understanding of which credit options they prequalified for, members were able to opt-in instantly, creating a faster, more personalized digital prequalification experience. Within three weeks of implementation, Gather booked over $600,000 in new personal loans and credit cards. Additionally, of all the applicants that passed the credit union’s credit prequalification criteria, 54% accepted their offer and received a loan. “With a few clicks, members and non-members alike can instantly prequalify themselves for a loan. We’re extremely pleased with this offering, which has enabled us to extend our reach and grow the Gather community,” said Justin Ganaden, Executive Vice President, Gather Federal Credit Union. Read the full case study to learn more about how Experian can help grow your business with a frictionless digital prequalification experience. Download the full case study 1 https://www.big-fintech.com/Media/BIG-News/ArticleID/779/New-Digital-Banking-Platform Digital Transformation Revolution – Is it Leaving Credit Unions Behind? 2 2022 Global Insights Report, Experian, 2022.

Experian’s latest Global Insights Report found that more than half of consumers have increased their online spending in the last three months, and 50% say it will increase in the next three months. Life online is here to stay, and consumer expectations have shifted, giving businesses and opportunity to sink or swim when building trust and gaining loyalty. This spring, Experian surveyed 6,000 consumers and 2,000 businesses across all industries to learn more about how, why, and where consumers are interacting with businesses online. Our research found that: Experience is top of mind, with 81% of consumers saying that a positive online experience makes them think more highly of a brand Digital payment options are on the rise with 62% of consumers using mobile wallets and 57% considering buy now, pay later as a replacement for their credit card Security is still a big factor, but 73% of consumers say the onus is on businesses to protect them online Download the report to get all the latest insights into consumer sentiment and how recent changes are impacting business priorities and investments. Download the report