Tag: auto dealers

For auto dealerships, the roar of engines and the clink of deals used to be the only sounds associated with financial risk. But in today's world, a silent threat lurks in every showroom: identity fraud. This insidious crime is costing dealerships millions, leaving a trail of financial and reputational wreckage in its wake. The Numbers Don't Lie: Reports of the impact of identity fraud on auto dealerships are becoming more common as the industry leans more heavily on digital retailing. According to the Federal Trade Commission, nearly 80,000 cars were stolen in 2023 via fraud. Who's Behind the Wheel? The perpetrators of fraud come in all shapes and sizes. While classic ID theft with stolen documents still exists, the real menace lies in synthetic identities: Frankenstein accounts cobbled together from stolen data and fake documents. These sophisticated creations can fool even the most vigilant dealership, resulting in high-value car loans taken out on non-existent people. The Ripple Effect: The consequences of identity fraud extend far beyond lost cars. Dealerships face: Financial losses: Wrecked credit and repossessions add up quickly. Operational headaches: Investigations and legal proceedings are time-consuming and costly. Reputational damage: News of fraud breaches trust and scares away potential customers. So, What Can Dealerships Do? Arming themselves with the right tools and practices is crucial. Here are some key steps: Invest in identity verification technology: Advanced document scanning, and facial recognition can crack down on fake licenses. Experian's Fraud ProtectTM leverages cutting-edge technology to compare licenses to selfies to confirm consumers are who they say they are AND their license is valid. Train staff on fraud detection: Fraud Protect takes the challenge out of identifying fraud in a very simple way. There is no hardware or extensive training. It is as simple as sharing a URL and reading the results in your CRM. Implement stringent verification procedures: Fraud Protect allows dealers to implement fraud identification measures in a frictionless manner. As simple as one-time passcodes, selfies, and taking pictures, the consumer experience is very smooth.  For automotive dealers, the results are returned to their CRM within a few moments including all the information they need for proper decisioning. Fighting Back, One Mile at a Time: Identity fraud is a growing problem, but auto dealerships are not powerless. By raising awareness, investing in security, and embracing vigilance, dealers can protect themselves and drive this silent threat off the road. With Fraud Protect, dealers can verify documents and identity in a frictionless manner that does not interrupt the sales process. Learn more about auto fraud prevention solutions available or contact us to get started.   *This article includes content created by an AI language model and is intended to provide general information.

While many view Millennials and Gen Z through the same lens, savvy automotive marketers are adjusting their strategies to capture the market of this generation.

The AutoCheck FREE Flood Risk Check site has been updated with Hurricane Ida information New cars have been in short supply due to the worldwide microchip shortage, so consumers quickly turned their attention to used cars. Unfortunately, dealers continue to struggle with obtaining enough used car inventory to meet demand. To add to an already challenging year, Hurricane Ida hit the gulf coast in August resulting in an estimated 250,000 cars sustaining flood damage. It’s more important than ever that dealers be careful about obtaining pre-owned cars that could potentially have flood damage. The best way to mitigate the risk of purchasing a flood damaged vehicle is to start by running an AutoCheck Free Flood Risk Check. Visitors simply enter any vehicle's 17-digit VIN and the tool will check for flood brands and provide information if the vehicle was registered in a region impacted by a FEMA disaster declaration. Two levels of reporting available The first level of reporting determines whether the vehicle has been titled/registered 12 months prior in a county that has been identified as requiring public and individual assistance (FEMA categories A and B) for a FEMA-declared major disaster. This would yield a “Yes” result. For instance, you would get a “Yes” result if the vehicle was registered in an impacted area during the time of a FEMA-declared major disaster like Hurricane Ida. The “Yes” result should not be interpreted as confirmation of flood damage or even possible flood damage. The data is provided merely as information regarding the location of the vehicle’s registration/title history so users can be aware of risk exposure. For example, the Hurricane Ida region had thousands of damaged cars, but some cars in the region may not have been damaged by the hurricane — the owner could have driven the car when they evacuated, or a child or other family member may have been out of town with the car when the hurricane hit. The second level of reporting is based on search results from Experian data such as flood title and problem records, including flood State title brands, auction flood announcements, salvage auction flood designations, and other vehicle records determined by Experian to relate to or suggest an increased likelihood of flood damage or risk exposure. It takes time for claims and updates to vehicle title information to appear on a vehicle’s history and although the DMV requires that title brands be issued for vehicles damaged by floods, not every vehicle flood event is reported by car owners. Unreported flood events may not appear on an AutoCheck Flood Risk Check or AutoCheck Vehicle History Report. Although Experian provides flood related records from available data sources, we cannot provide assurance that an AutoCheck Flood Risk Check that does not produce any records means that the subject vehicle has not experienced flood damage. That’s why it’s important to review a full AutoCheck Vehicle History Report, which—in addition to potential flood damage—includes reported accidents, branded titles, recalls, number of owners and more. Once you run the full Vehicle History Report we recommend an independent evaluation and inspection of the vehicle to determine and confirm a vehicle’s condition prior to purchase. Try the AutoCheck Flood Risk Check today to help mitigate the risk of purchasing flood damaged vehicles. Not an AutoCheck subscriber?  Contact us to become an AutoCheck client.

I woke up early this morning to get my run in on the treadmill before starting my day. As I listened to music on my Pandora account, I saw an advertisement for my local Ford dealer. Later in the week, I was streaming my favorite show, and on came an advertisement suggesting I service my vehicle at the same local Ford dealer. When I checked my email on Tuesday, I remembered I wanted to schedule my service. Then came the letter with an option to check the appraisal for my vehicle. Now, I am fully shopping!!! Why you ask? Because the marketing message across so many channels set the stage for my interest. According to Google, multi-channel users will have a 30 percent higher lifetime value compared to single channel users. As contemporary society grows more attached to streaming services, social media and their cell phones, it is imperative to market to consumers where they spend time. Why then do so many automotive marketing companies only offer direct mail and email? Simple− those two forms of communication have been around for decades and can be the most cost effective to provide. While direct mail marketing is effective, utilizing the power of social media, streaming services and other digital platforms effectively puts your message in front of consumers. While I can toss the letter on my desk for later reading, the video commercial during my television streaming cannot be set aside. Multi-channel marketing combines various platforms to amplify your campaign’s frequency and reach, creating more effective messaging. One channel is often not enough for a robust marketing campaign since audiences tend to frequent many different channels. Experian’s Automotive Intelligence Engine with Marketing Creative & Fulfillment executes the strategic marketing plan created in AIE with true multi-channel messaging. This end-to-end solution utilizes Experian’s world-class data to create a powerful, brand-specific marketing strategy that resonates with your buyers by reaching their inbox, mailbox, screen and desktop −where they spend the most time.

Last year is a testament to how quickly trends can shift, and entire industries can be turned upside down.

Experian Automotive Market Insights includes an in-depth analysis of auction volume across the United States.