
A recent New York Times (1) article outlined the latest release of credit borrowing by the Federal Reserve, indicating that American’s borrowed less for the ninth-straight month in October. Nested within the statistics released by the Federal Reserve were metrics around reduced revolving credit demand and comments about how “Americans are borrowing less as they try to replenish depleted investments.” While this may be true, I tend to believe that macro-level statements are not fully explaining the differences between consumer experiences that influence relationship management choices in the current economic environment. To expand on this, I think a closer look at consumers at opposite ends of the credit risk spectrum tells a very interesting story. In fact, recent bank card usage and delinquency data suggests that there are at least a couple of distinct patterns within the overall trend of reducing revolving credit demand: • First, although it is true that overall revolving credit balances are decreasing, this is a macro-level trend that is not consistent with the detail we see at the consumer level. In fact, despite a reduction of open credit card accounts and overall industry balances, at the consumer-level, individual balances are up – that’s to say that although there are fewer cards out there, those that do have them are carrying higher balances. • Secondly, there are significant differences between the most and least-risky consumers when it comes to changes in balances. For instance, consumers who fall into the least-risky VantageScore® tiers, Tier A and B, show only 12 percent and 4 percent year-over-year balance increases in Q3 2009, respectively. Contrast that to the increase in average balance for VantageScore F consumers, who are the most risky, whose average balances increased more than 28 percent for the same time period. So, although the industry-level trend holds true, the challenges facing the “average” consumer in America are not average at all – they are unique and specific to each consumer and continue to illustrate the challenge in assessing consumers' credit card risk in the current credit environment. 1 http://www.nytimes.com/2009/12/08/business/economy/08econ.html

In my last blog, I discussed the presence of strategic defaulters and outlined the definitions used to identify these consumers, as well as other pools of consumers within the mortgage population that are currently showing some measure of mortgage repayment distress. In this section, I will focus on the characteristics of strategic defaulters, drilling deeper into the details behind the population and learning how one might begin to recognize them within that population. What characteristics differentiate strategic defaulters? Early in the mortgage delinquency stage, mortgage defaulters and cash flow managers look quite similar – both are delinquent on their mortgage, but are not going bad on any other trades. Despite their similarities, it is important to segment these groups, since mortgage defaulters are far more likely to charge-off and far less likely to cure than cash flow managers. So, given the need to distinguish between these two segments, here are a few key measures that can be used to define each population. Origination VantageScore® credit score • Despite lower overall default rates, prime and super-prime consumers are more likely to be strategic defaulters Origination Mortgage Balance • Consumers with higher mortgage balances at origination are more likely to be strategic defaulters, we conclude this is a result of being further underwater on their real estate property than lower-balance consumers Number of Mortgages • Consumers with multiple first mortgages show higher incidence of strategic default. This trend represents consumers with investment properties making strategic repayment decisions on investments (although the majority of defaults still occur on first mortgages where the consumer has only one first mortgage) Home Equity Line Performance • Strategic defaulters are more likely to remain current on Home Equity Lines until mortgage delinquency occurs, potentially a result of drawing down the HELOC line as much as possible before becoming delinquent on the mortgage Clearly, there are several attributes that identify strategic defaulters and can assist in differentiating them from cash flow managers. The ability to distinguish between these two populations is extremely valuable when considering its usefulness in the application of account management and collections management, improving collections, and loan modification, which is my next topic. Source: Experian-Oliver Wyman Market Intelligence Reports; Understanding strategic default in mortgage topical study/webinar, August 2009.

I have already commented on “secret questions” as the root of all evil when considering tools to reduce identity theft and minimize fraud losses. No, I’m not quite ready to jump off that soapbox….not just yet, not when we’re deep into the season of holiday deals, steals and fraud. The answers to secret questions are easily guessed, easily researched, or easily forgotten. Is this the kind of security you want standing between your account and a fraudster during the busiest shopping time of the year? There is plenty of research demonstrating that fraud rates spike during the holiday season. There is also plenty of research to demonstrate that fraudsters perpetrate account takeover by changing the pin, address, or e-mail address of an account – activities that could be considered risky behavior in decisioning strategies. So, what is the best approach to identity theft red flags and fraud account management? A risk based authentication approach, of course! Knowledge Based Authentication (KBA) provides strong authentication and can be a part of a multifactor authentication environment without a negative impact on the consumer experience, if the purpose is explained to the consumer. Let’s say a fraudster is trying to change the pin or e-mail address of an account. When one of these risky behaviors is initiated, a Knowledge Based Authentication session begins. To help minimize fraud, the action is prevented if the KBA session is failed. Using this same logic, it is possible to apply a risk based authentication approach to overall account management at many points of the lifecycle: • Account funding • Account information change (pin, e-mail, address, etc.) • Transfers or wires • Requests for line/limit increase • Payments • Unusual account activity • Authentication before engaging with a fraud alert representative Depending on the risk management strategy, additional methods may be combined with KBA; such as IVR or out-of-band authentication, and follow-up contact via e-mail, telephone or postal mail. Of course, all of this ties in with what we would consider to be a comprehensive Red Flag Rules program. Risk based authentication, as part of a fraud account management strategy, is one of the best ways we know to ensure that customers aren’t left singing, “On the first day of Christmas, the fraudster stole from me…”