By: Wendy Greenawalt Optimization has become somewhat of a buzzword lately being used to solve all sorts of problems. This got me thinking about what optimizing decisions really means to me? In pondering the question, I decided to start at the beginning and really think about what optimization really stands for. For me, it is an unbiased mathematical way to determine the most advantageous solution to a problem given all the options and variables. At its simplest form, optimization is a tool, which synthesizes data and can be applied to everyday problems such as determining the best route to take when running errands. Everyone is pressed for time these days and finding a few extra minutes or dollars left in our bank account at the end of the month is appealing. The first step to determine my ideal route was to identify the different route options, including toll-roads, factoring the total miles driven, travel time and cost associated with each option. In addition, I incorporated limitations such as required stops, avoid main street, don’t visit the grocery store before lunch and must be back home as quickly as possible. Optimization is a way to take all of these limitations and objectives and simultaneously compare all possible combinations and outcomes to determine the ideal option to maximize a goal, which in this case was to be home as quickly as possible. While this is by its nature a very simple example, optimizing decisions can be applied to home and business in very imaginative and effective means. Business is catching on and optimization is finding its way into more and more businesses to save time and money, which will provide a competitive advantage. I encourage all of you to think about optimization in a new way and explore the opportunities where it can be applied to provide improvements over business-as-usual as well as to improve your quality of life.  

I received a call on my cell phone the other day. It was my bank calling because a transaction outside of my normal behavior pattern tripped a flag in their fraud models. “Hello!" said the friendly, automated voice, “I’m calling from [bank name] and we need to talk to you about some unusual transaction activity on your account, but before we do, I need to make sure Monica Bellflower has answered the phone. We need to ask you a few questions for security reasons to protect your account. Please hold on a moment.”  At this point, the IVR (Interactive Voice Response) system invoked a Knowledge Based Authentication session that the IVR controlled. The IVR, not a call center representative, asked me the Knowledge Based Authentication questions and confirmed the answers with me. When the session was completed, I had been authenticated, and the friendly, automated voice thanked me before launching into the list of transactions to be reviewed. Only when I questioned the transaction was I transferred, immediately – with no hold time, to a human fraud account management specialist. The entire process was seamless and as smooth as butter. Using IVR technology is not new, but using IVR to control a Knowledge Based Authentication session is one way of controlling operational expenses. An example of this is reducing the number of humans that are required, while increasing the ROI made in both the Knowledge Based Authentication tool and the IVR solution.  From a risk management standpoint, the use of decisioning strategies and fraud models allows for the objective review of a customer’s transactions, while employing fraud best practices. After all, an IVR never hinted at an answer or helped a customer pass Knowledge Based Authentication, and an IVR didn't get hired in a call center for the purpose of committing fraud. These technologies lend themselves well, to fraud alerts and identity theft prevention programs, and also to account management activities. Experian has successfully integrated Knowledge Based Authentication with IVR as part of relationship management and/or risk management solutions.  To learn more, visit the Experian website at: https://www.experian.com/decision-analytics/fraud-detection.html?cat1=fraud-management&cat2=detect-and-reduce-fraud).  Trust me, Knowledge Based Authentication with IVR is only the beginning. However, the rest will have to wait; right now my high-tech, automated refrigerator is calling to tell me I'm out of butter.

Recently, the Commerce Department reported that consumer spending levels continued to rise in February, increasing for the fifth straight month *, while flat income levels drove savings levels lower. At the same time, media outlets such as Fox Businesses, reported that the consumer “shopping cart” ** showed price increases for the fourth straight month. Somewhat in opposition to this market trend, the Q4 2009 Experian-Oliver Wyman Market Intelligence Reports reveal that the average level of credit card debt per consumer decreased overall, but showed increases in only one score band. In the Q4 reports, the score band that demonstrated balance increases was VantageScore® credit score A – the super prime consumer – whose average balance went up $30 to $1,739. In this time of economic challenge and pressure on household incomes, it’s interesting to see that the lower credit scoring consumers display the characteristics of improved credit management and deleveraging; while at the same time, consumers with credit scores in the low-risk tiers may be showing signs of increased expenses and deteriorated savings. Recent delinquency trends support that low-risk consumers are deteriorating in performance for some product vintages. Even more interestingly, Chris Low, Chief Economist at FTN Financial in New York was quoted as saying "I guess the big takeaway is that consumers are comfortably consuming again. We have positive numbers five months in a row since October, which I guess is a good sign,".  I suggest that there needs to be more analysis applied within the details of these figures to determine whether consumers really are ‘comfortable’ with their spending, or whether this is just a broad assumption that is masking the uncomfortable realities that lie within.