Creating a customer journey map, and seeing it through from acquisitions to collections, can help you better define messaging and channels to best reach your audience.

National Hispanic Heritage Month Sept. is 15 – Oct. 15. With 1 in 6 U.S. residents being Hispanic, now is a great time for financial institutions to reflect on their largest growth opportunity.

Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, but is it true?