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EVs Continue to Gain Momentum as Consumer Demand Intensifies

Published: February 14, 2023 by Melinda Zabritski

Electric vehicle charging

If there’s one thing this year’s NADA Show demonstrated, it’s that the industry is hyper-focused on electric vehicles (EVs). As new models are introduced to the market—with many more to come—and more states installing charging stations, it’s no surprise that EVs were top of mind.

To help the industry better understand the widespread growth, ahead of the show we compiled an Auto Finance Year-in-Review report to break down all things EV—from financing trends to vehicle segments and more.

In 2022, EVs comprised 5.32% of new vehicle financing, marking a notable increase compared to 3.09% in 2021, 1.69% in 2020, and 1.46% in 2019.

As EVs continue to build influence in the automotive industry, it’s important for professionals to understand trends that will enable them to plan for the future.

EV pricing is on the rise

Taking a deeper dive into the average price for both new and used EVs, the data continues to show the average loan amount is typically higher than other fuel types.

In 2022, the average loan amount for a new EV was $55,865, up from $48,190 in 2021. On the used side, the average loan amount increased from $41,482 to $53,367 year-over-year.

When comparing the average monthly payments between EVs and other fuel types—such as gasoline—there is a noteworthy difference. In 2022, the average monthly payment was $869 for a new EV and $792 for used. In comparison, the average monthly payment for a gasoline vehicle came in at $659 for new and $511 for used.

Banks lead in EV financing

While lenders navigate their way through the EV space, banks are currently leading in EV financing, despite other lenders such as credit unions offering longer terms for used EVs and lower interest rates for both new and used.

It’s important to note that banks comprised 27.32% of the total market share in vehicle financing in Q3 2022, just behind credit unions, who currently hold the largest share at 28.44%.

In 2022, credit unions offered notably lower rates for EVs, coming in at 3.49% for new and 4.48% for used. In comparison, banks offered 4.03% for new and 4.81% for used and captives were at 3.99% for new and 7.37% for used.

Though, banks had slightly longer terms for new EVs in 2022, credit unions had longer terms for used. Last year, banks gave consumers 68.65 months for new and 70.57 months for used and credit unions offered 68.61 months for new and 72.04 months for used. Meanwhile, captives had 64.91 months for new and 68.87 months for used.

While it’s no surprise credit unions are offering considerably lower rates and longer terms for used EVs—as they typically focus on the used vehicle space—it can be beneficial for all lenders to utilize this data in order to create more opportunities to gain additional market share as a whole.

As the EV market continues to grow, understanding the ongoing trends will enable automotive professionals to plan effectively and efficiently when assisting consumers in finding a vehicle that fits their lifestyle.

To learn more about current EV trends, view the full Auto Finance Year-in-Review presentation on demand.

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Published: June 5, 2025 by Melinda Zabritski

Vehicle price. Monthly payment. Loan terms. Interest rates. Those are the more prominent buzz words dealers hear from consumers throughout the vehicle shopping process, particularly in our current environment. And rightfully so, in-market shoppers are hoping to get the most value for their wallets. But let’s not forget how valuable transparency can be, especially with used vehicles. Hidden damage from accidents or natural disasters, as well as title brands, among other factors, can have a significant negative impact on the drivability of any given vehicle. Ensuring consumers have visibility to that information can help them make a more informed purchasing decision, and more importantly, help dealers potentially build a lifelong relationship with them. Plus, consumers want that information. According to a recent Experian survey [1], nearly all respondents (98%) said a vehicle history report is important to them when considering the purchase of a used vehicle. Furthermore, almost 70% said accident history information in a report would likely influence their purchasing decision, followed by frequent repairs (61%) and title problems such as salvage or flood damage (55%). Given the significance of used vehicles in the automotive market, having tools such as Experian AutoCheck® vehicle history reports readily available on dealership and manufacturer websites can help buyers make more informed decisions. Where today’s consumers start their vehicle search Knowing what resources consumers are using to search for their next vehicle plays a role in identifying where they’re gathering their information, and in turn, can help guide dealers in offering relevant information during the decision-making process. The survey revealed that 64% of consumers browse dealership websites and 46% look at manufacturer websites during their buying process. In a competitive market, having instant access to a vehicle’s history can help streamline the shopping experience while allowing buyers to feel more confident and drive conversions. Leveraging this information will allow businesses to tailor their consumer engagement strategies to meet the specific needs or concerns of potential buyers at each stage of the journey. To learn more, visit Experian AutoCheck® Vehicle History Reports. [1] Experian commissioned Atomik Research to conduct an online survey of 2,005 adults throughout the United States. The sample consists of adults who estimate they will purchase or lease their next vehicle within the next 24 months or sooner. The margin of error is +/- 2 percentage points with a confidence level of 95 percent. Fieldwork took place between March 24 and March 27, 2025.

Published: May 6, 2025 by Dalton Heath

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Published: April 30, 2025 by Kirsten Von Busch

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