CFPB Issues Proposed Payday Lending Rule

by Guest Contributor 4 min read June 13, 2016

pay-day-lending

On June 2, the Consumer Financial Protection Bureau (CFPB) proposed a rule aimed at “payday lending” that will apply to virtually all lenders, with request for comments by Sept. 14.

Here is a summary of the basic provisions of the proposed rule. However, with comments, the proposal is more than 1,300 pages in length, and the proposed rule and examples are more than 200 pages long. It is necessary to review the details of the proposed rule to understand its potential impact on your products and processes fully. You may wish to review your current and future offerings with your institution’s counsel and compliance officer to determine the potential impact if major provisions of this proposed rule are finalized by the CFPB.

Coverage

The proposal generally would cover two categories of loans.

  • First, the proposal generally would cover loans with a term of 45 days or less.
  • Second, the proposal generally would cover loans with a term greater than 45 days, provided that they have an all-in annual percentage rate greater than 36 percent and either are repaid directly from the consumer’s account or income or are secured by the consumer’s vehicle.

Ability to repay

For both categories of covered loans, the proposal would identify it as an abusive and unfair practice for a lender to make a covered loan without reasonably determining that the consumer has the ability to repay the loan. Or if the lender does not determine if the consumer can make payments due, as well as meet major financial obligations and basic living expenses during and for 30 days after repayment. Lenders would be required to verify the amount of income that a consumer receives, after taxes, from employment, government benefits or other sources. In addition, lenders would be required to check a consumer’s credit report to verify the amount of outstanding loans and required payments.

“Safe Harbor”

The proposed rule would provide lenders with options to make covered loans without satisfying the ability-to-repay and payment notice requirements, if those loans meet certain conditions.

  • The first option would be offering loans that generally meet the parameters of the National Credit Union Administration “payday alternative loans” program, where interest rates are capped at 28 percent and the application fee is no more than $20.
  • The other option would be offering loans that are payable in roughly equal payments with terms not to exceed two years and with an all-in cost of 36 percent or less, not including a reasonable origination fee, so long as the lender’s projected default rate on these loans is 5 percent or less. The lender would have to refund the origination fees any year that the default rate exceeds 5 percent. Lenders would be limited as to how many of either type of loan they could make per consumer per year.

Outstanding loans

The proposal also would impose certain restrictions on making covered loans when a consumer has — or recently had — certain outstanding loans. These provisions are extensive and differ between short- and long-term loans. For example:

  • Payday and single-payment auto title: If a borrower seeks to roll over a loan or returns within 30 days after paying off a previous short-term debt, the lender would be restricted from offering a similar loan. Lenders could only offer a similar short-term loan if a borrower demonstrated that their financial situation during the term of the new loan would be materially improved relative to what it was since the prior loan was made. The same test would apply if the consumer sought a third loan.
    • Even if a borrower’s finances improved enough for a lender to justify making a second and third loan, loans would be capped at three in succession followed by a mandatory 30-day cooling-off period.
  • High-cost installment loans: For consumers struggling to make payments under either a payday installment or auto title installment loan, lenders could not refinance the loan into a loan with similar payments. This is unless a borrower demonstrated that their financial situation during the term of the new loan would be materially improved relative to what it was during the prior 30 days. The lender could offer to refinance if that would result in substantially smaller payments or would substantially lower the total cost of the consumer’s credit.

Payments

Furthermore, it would be defined as an unfair and abusive practice to attempt to withdraw payment from a consumer’s account for a covered loan after two consecutive payment attempts have failed, unless the lender obtains the consumer’s new and specific authorization to make further withdrawals from the account. The proposal would require lenders to provide certain notices to the consumer before attempting to withdraw payment for a covered loan from the consumer’s account unless exempt under one of the “safe harbor” options.

Registered information systems

Finally, the proposed rule would require lenders to use credit reporting systems to report and obtain information about loans made under the full-payment test or the principal payoff option. These systems would be considered consumer reporting companies, subject to applicable federal laws and registered with the CFPB. Lenders would be required to report basic loan information and updates to that information.

The proposed regulation may be found here.

Related Posts

From Hybrids to Refinancing: Consumers are Finding New Roads to Vehicle Affordability

For today’s automotive consumers, considering a vehicle purchase isn’t just about the price they see on the window, it’s about finding the right combination of their vehicle preference and monthly payment. In fact, data from Experian Automotive’s State of the Automotive Finance Market Report: Q2 2026 highlighted how affordability continues to shape the automotive finance market. For instance, hybrids offered the lowest average new vehicle loan payment across all fuel types, coming in at $646 in Q2 2026, compared to electric vehicles (EVs) at $692, and gasoline-powered vehicles at $721. This led to considerable growth in new vehicle market share for hybrids this quarter, accounting for 16.80%, from 12.99% last year. While the automotive market continues to offer consumers an expanding mix of fuel types, the combination of growing hybrid share and comparatively lower monthly payments is something worth watching. Affordability isn’t just about what consumers drive, it’s how they finance it While hybrid vehicles are continuing to pave their way in the vehicle market, consumers who already have an auto loan are finding greater savings through refinancing. In the second quarter of 2026, automotive refinancing reached approximately 140,000 loans. More notably, the financial benefit associated with refinancing has grown. Consumers who refinanced this quarter reduced their average interest rate by more than 2.4%, with the average rate moving from 10.40% on the original loan to 7.97% on the refinanced loan. Those rate reductions translated into meaningful monthly savings, especially when refinancing through particular lenders. In Q2 2026, refinancing saved consumers an average of $83 per month, compared to an average monthly savings of $64 this time last year. However, credit unions delivered the largest average payment difference among lender types at $102 this quarter, followed by banks ($65), and finance companies ($38). It’s important for automotive professionals to acknowledge that affordability is not a single moment in the vehicle journey. It can influence the vehicle a consumer chooses, the financing they opt for during that transaction, and the decisions they make years after driving off the lot. Understanding and leveraging those different moments can help professionals identify opportunities to better serve consumers throughout the vehicle ownership lifecycle. To learn more about automotive finance trends, view the full State of the Automotive Finance Market Report: Q2 2026 presentation on demand.

August 27, 2026 by Melinda Zabritski
AI Agent Identity Verification: How to Verify AI Agents in Digital Transactions

AI agents are changing the way consumers interact with businesses online. Learn how you can establish greater confidence in AI transactions.

August 26, 2026 by Laura Burrows
Ask the Expert: Turning Insight into Advantage with Michelle Goeppner and David Elmore

What if some of your best potential borrowers are the ones your traditional credit strategy can't fully see? A credit score can tell lenders a lot about a consumer, but it doesn't always capture the full picture of how someone is managing their financial life. For consumers with nontraditional income patterns or limited credit histories, that incomplete view can mean missed opportunities. In this Ask the Expert session, David Elmore of Experian talks with Michelle Goeppner, Chief Lending Officer at Vantage West Credit Union, about how alternative data can provide additional context around consumer risk, uncover opportunities traditional data alone might miss and help lenders expand their reach without disrupting strategies that already work. Who could lenders be missing? That question is especially important when a consumer’s financial life doesn’t fit neatly into a traditional credit profile. Take gig workers. Someone driving for Uber or delivering for DoorDash likely has a different income pattern than a salaried employee — irregular, seasonal, spread across platforms. That doesn't mean they aren't reliably managing bills, rent and other obligations. It just means a traditional file may not show it. Goeppner has a name for the risk of overlooking that context: FOMM — Fear of Missing Members. You've heard of FOMO — Fear of Missing Out. I think about it as FOMM — Fear of Missing Members. Who are we leaving behind if we're not using it?Michelle Goeppner, Chief Lending Officer For credit unions especially, that's not just a data question — it's a mission question. A partial view of a member's finances can mean missing a member the institution exists to serve. The credit score alone doesn't tell you where someone's headed Traditional credit data is still  foundational to lending decisions. But alternative data — income, cash flow, payment behavior — adds a layer that a credit score alone can't provide. Goeppner illustrates the distinction with two consumers who have exactly the same credit score: I don't know if you're a 640 score on your way to 720 — or are you a 640 headed southwards to 580? It doesn't show me how you're managing your day-to-day financial lifeMichelle Goeppner, Chief Lending Officer Two borrowers can share the same score and be moving in opposite directions. Alternative data helps lenders tell the difference — and put that score in context rather than treating it as the whole story. Start small and layer it in Adopting alternative data doesn't mean overhauling an existing strategy. As Goeppner puts it, it's additive, not a replacement: It's not a rip and replace. You don't have to let go of your existing playbook. It's additive — you layer it in.Michelle Goeppner, Chief Lending Officer Her advice for getting started: Define the problem first. Are you trying to increase approvals, reach more underserved borrowers, or improve decisioning for a specific product? Test before you scale. Revisit loans you've already booked and ask whether alternative data would have changed the outcome — or pilot it on a single product before rolling it out further. Build in governance from day one. Document what changed, where the new data was used, and what results followed. As Goeppner puts it: “Crawl, walk, run. Slow and grow.” More loans without changing the risk profile For Vantage West, the value of that approach has shown up in its lending results. It has been an absolute game changer for us at Vantage West. We have been able to make more loans to our target members, our target segments, without changes to our risk profile.Michelle Goeppner, Chief Lending Officer That distinction matters. The goal isn't approving more loans for its own sake — it's having enough information to recognize good borrowers that traditional data alone would have missed. The result is a fuller picture of the people behind the credit file, and more confidence in deciding who a lender can serve. Explore alternative data with us Alternative data can help lenders add context to traditional credit information for a more complete view of consumers. Experian works with institutions of all sizes to incorporate additional consumer signals into existing lending strategies — strengthening decisioning, managing risk and identifying new opportunities for growth. Learn more Contact us About our experts Michelle Goeppner Chief Lending Officer, Vantage West Credit Union Michelle Goeppner is a dynamic financial services executive with over two decades of experience driving strategic growth, product innovation, and operational excellence across leading credit unions and financial institutions. Currently serving as the Chief Lending Officer at Vantage West Credit Union, Michelle leads the strategic vision for multi-billion-dollar consumer loan and deposit portfolios, as a member of the Executive Coalition. Her expertise spans consumer lending, product management, integrated marketing, and talent development, with a proven track record of leveraging fintech partnerships, automation, and data-driven strategies to optimize portfolio performance and member engagement. Throughout her career, Michelle has held pivotal leadership roles in organizations such as Alliant Credit Union and Discover Financial Services. She is recognized for her collaborative approach, detail-oriented execution, and commitment to developing future female leaders. Michelle’s contributions include founding Alliant’s Women’s Resource Group, serving on advisory councils and boards, and earning multiple industry awards for excellence and innovation. She holds an Executive Certification in Product Management from UC Berkeley, a Master of Science in Integrated Marketing Communications from Roosevelt University, and a Bachelor of Science in Marketing from Northern Illinois University. David Elmore Vice President of Fintech Sales, Experian David Elmore leads a team of fintech sales professionals at Experian focused on helping fintech organizations drive responsible, scalable growth through data-driven analytics and decisioning. With more than 20 years in financial services — a decade of it focused on fintech — he brings deep expertise in applying traditional and alternative data across the customer lifecycle. David and his team partner with fintech leaders to navigate opportunities across acquisition, underwriting, portfolio management, and collections, balancing innovation, risk, and trust.

August 26, 2026 by Julie Lee

Subscribe to our Newsletter

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Newsletter

Don't miss out on the latest industry trends and insights!
Subscribe