All posts by Ivan Ahmed
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In 2025, home equity lending has re-emerged as a central theme in the American financial landscape—an evolution not driven by hype, but by hard data, economic realities, and consumer behavior. As homeowners grapple with inflation, rising consumer debt, and a persistent affordability crisis in housing, the home equity line of credit (HELOC) is gaining traction as a practical, flexible, and often misunderstood financial solution.