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Customer Loyalty: Using Data to Keep the Love Alive...

Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...

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How to Be a Data-Driven Dealer...

The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...

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Building tools to drive financial health...

With delinquencies on the rise, financial institutions are looking for new tools to evaluate and improve the financial lives of customers and members. As...

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Top Insights from #ExperianVision 2018 Day 2...

The second full day of Experian Vision 2018 kicked off with an inspirational message from keynote speakers Capt. Mark Kelly and Former Congresswomen Gabby...

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Own Your Backyard: Protect Your House Before You Conqu...

When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...

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New analysis on the state of alternative credit data...

The traditional credit score has ruled the financial services space for decades, but it‘s clear the way in which consumers are managing their money...

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#ExperianVision 2018 kicks off to sold-out crowd...

Experian’s annual Vision Conference kicks off on Sunday to a sold-out crowd in Scottsdale, Ariz., bringing together some of the industry’s top thought leaders...

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Finding Out Whom to Target...

When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...

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Transforming Shopping Experiences: Experian’s Text for...

At Experian, innovation is at the heart of our culture. We strive for continuous improvement, from finding new ways to better use data to...

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Move That Model!...

Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...

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Changes in U.S. Vehicles in Operation: Q4 2016 –...

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Sometimes, Your Targeting Misses the Mark...

In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...

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The Two Levels of Advertising and Why Dealers Should A...

At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...

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5 Results for Dealers and Agencies Using DPS...

Below is our 5 Results for Dealers and Agencies Using DPS...

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Learn how you can improve your conquesting success to ...

The auto industry has been riding a wave of prosperity for the past seven years, bouncing back nicely from the 2008 market collapse. But,...

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