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Homebuying and credit education

A recent national survey by Experian revealed opportunities for businesses to build relationships with future homebuyers before they’re ready to obtain a loan. Insights include:

  • 35% of future buyers said they don’t know what steps to take to qualify for a larger loan
  • 75% of future buyers are not preapproved for a home loan
  • 29% of those surveyed would purchase a more expensive home if they had better credit and could qualify for a larger loan

A large portion of near-future homebuyers are millennials. Building relationships with this generation now will benefit financial institutions in the future.

>> White paper: Building lasting relationships with millennials

Build and they will come