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The value of mobile subscribers

While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged customers. A recent Experian study on mobile subscribers found:

  • Dual subscribers (email and mobile) were 3.9 times more likely to complete transactions than email-only customers
  • Transaction rates for mobile campaigns were 10 times higher than those for email campaigns
    The findings highlight the importance of having an integrated mobile strategy that includes more than device-friendly emails.

>> Email marketing trends: Q2 2015