Frequently Asked Questions

Marketing Lists FAQs

  • How do I get started?
  • Simply register online. Once your registration is complete, you will have access to run searches and place your first order on Experian Small Business.

    The Experian Small Business system has been designed to be intuitive and user-friendly. We also have included definitions throughout the application to help you along the way. You can access these definitions at any time by clicking on the button. The information displayed in the resulting window will be specific to the criteria listed next to the button.

  • What is the source of the marketing data?
  • Experian is an original source compiler, meaning we collect data directly from more than 3,500 original public and proprietary sources, including:

    • White pages
    • Census data
    • Public records, both state and local
    • Product registrations and surveys (self-reported)
    • Property/realty records such as property deeds
    • Mail-order transactions
    • Other proprietary sources

    The data offered on Experian Small Business is tested and validated. It then is cleansed and combined using Experian's proprietary logic to create the most accurate and comprehensive repository of consumer marketing information available. This process sets us apart from other data suppliers who typically rely on secondary data sources. Since we acquire data directly from the original source, we have in-depth knowledge of the data. We understand the fine distinctions within each data element. The end result is that you receive the most definitive marketing information in the industry and a more complete picture of your customers and prospects.

  • What are the steps to placing an order?
    1. Begin by selecting a consumer, business, or specialty marketing list.
    2. Refine your list by selecting criteria that matches your target prospects.
    3. Review and modify your search
    4. Add to shopping cart
    5. Complete the checkout process

    When the order is complete, Experian Small Business will send you a notification email. You can simply follow the directions in the email to download your order, or you can sign back into Experian Small Business, click on My Account. This will display all the orders you have submitted that are ready for download.

  • How much will my list rental cost?
  • With Experian Small Business, there are no monthly subscription fees — you pay only for the records you use.

    Each list you purchase is priced based upon your list criteria:

    • Database type
    • Selections
    • Number of records

    At any time during the search process, you can click on the View Price button located in the right column of the screen. During the order process, you also will be provided with a final price before being asked to confirm your order.

  • How many times can I use the list I download from Experian Small Business?
  • Marketing lists purchased from Experian are valid for multiple use within a 12-month period.

    Mailing Use: The United States Postal Service® has made changes to their requirements on the National Change of Address® (NCOA) Move Updates that are applied to mail files. Effective November 23, 2008, NCOA Move Updates must be applied to a mail file within 95 days of the mail date. For example, the earliest NCOA process date for a mailing that would drop on November 23, 2008 is August 28, 2008. Given the USPS® regulations, we strongly encourage you to re-order your mailing lists after 60 days. Experian processes NCOA on monthly basis for its list rental databases, the NCOA certification form is included with your Data Select order file.

    Telemarketing Use: Telemarketing lists purchased from Experian are valid for multiple use within a 12-month period. However, please keep in mind that we update our databases monthly. With all the changes that can occur with consumers and businesses (such as moving, telephone number disconnects and connects, changes in income, homeownership, marriage, etc.), we strongly suggest that you reorder your telemarketing list after 60 days. You will notice the benefits in connectivity and response by using the freshest data possible.

  • My list is not large enough. How do I add records?
  • The best way to increase your quantity is to modify your search to expand your query criteria. For example, if you have selected estimated household income $25,000 - $34,999, try expanding the range by selecting an additional checkbox such as $35,000 - $49,999.

    Note: Lead counts over 100,000 cannot be purchased online. Large volume lists can be purchased by calling 1 888 808 8242.

  • My list is too large. How can I narrow it down?
  • When you place your order, you can select the desired number of records you want on your list by clicking Buy a portion of this list. The system will randomly select the number of records you request from the total number of records available.

    You also can modify your search to narrow your query criteria. For example, if you have selected a Zip Code based radius, try decreasing the number of miles from the center of the zip code.

    Note: Lead counts under 100 cannot be purchased online.

  • Why does Experian need to review my mail piece and/or telemarketing script if I place an order that includes sensitive data selections?
  • The privacy of consumers is important to Experian. That's why we take extra care with data elements we consider sensitive. Experian conforms to the definition of sensitive data from the Direct Marketing Association (DMA) which describes sensitive marketing data as information pertaining to children, health care or treatment, or the financial accounts of individuals. Experian also includes religion, ethnicity and exact age to our list of sensitive criteria. An excellent resource for in depth sensitive data information can be found here.

    Our goal is to partner with you to ensure that consumers continue to benefit from our sharing of data for marketing purposes. When you place an order that contains sensitive data elements, your order will be placed on hold for compliance review. Please email your mail piece and/or telemarketing script to In your email, please include your name, account email address you use to sign in and order number. Our compliance team will review your marketing offer and, upon approval, will release your order for processing.

    To learn more about Experian's marketing offer review policies, please see our Marketing Review FAQs.

  • How do I submit a mail piece and/or telemarketing script for compliance approval?
  • When you place an order that contains sensitive data elements, your order will be placed on hold for compliance review. Experian needs to approve the actual mail piece or phone sales script to be used with this list. Delivery of your list will be held until your item(s) are approved. Please email, fax or mail your marketing piece or telemarketing script to the Experian compliance department.

    Upon approval, we will release the order. You will be notified by email, and can proceed with downloading the list. If denied, you will be notified by email with the reason(s) your pieces were rejected. You have the option of resubmitting a revised piece for further review, or cancel your order.

    Please be assured that any information you provide to us for these purposes will be held in the strictest confidence and will be available only to those employees responsible for approving marketing offers or performing audits of our policies and procedures.

    In evaluating your marketing offer, we will use the Direct Marketing Association Guidelines for Ethical Business Practices as our standard. For example, the DMA guidelines indicate that marketers should not display personal data in an offer so as to presume specific knowledge about a consumer (i.e., "Because you have a new baby..."). In addition, we make sure telemarketing scripts adhere to the Telephone Consumer Protection Act (TCPA). If you want more information on either of these, you can visit the DMA Web site at or the Federal Trade Commission Web site at

  • How do I enter an Experian Subscriber Account Number (SAN)?
  • If you choose to order records with telephone numbers, you will automatically be prompted to enter your SAN number. If entering a new SAN number for this, the SAN entry form will be displayed. Upon successful submission and validation of your SAN information, the remainder of your order can be processed. Once you complete the SAN form, Experian will keep it on file until it expires.