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The Reputation Impact of a Data Breach

A study conducted by Ponemon Institute LLC sponsored by Experian® Data Breach Resolution

There’s a lot to lose if your organization experiences a breach of personal identifiable information (PII). If the breach catches you off guard, you may face severe fines and reputation damage for mishandling it. According to this study, fifty-four percent of companies believe it can take 10 months to more than two years to restore a company’s reputation following a breach of customer data. Find out what else executives are saying about how a data breach can affect the reputation and image of an organization.

The study focuses on the following four topics:

  • How valuable is an organization’s brand and reputation
  • A calculation of the economic value of reputation and brand
  • What type of data loss (customer, employee or intellectual property) has the greatest affect on reputation and brand
  • The data breach experience of organizations in our study

 Download your copy of the whitepaper here .

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