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Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter......

August 28, 2012 by Experian Marketing Services

Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...

August 20, 2012 by Experian Marketing Services

In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...

August 2, 2012 by Experian Marketing Services

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the...

July 20, 2012 by Experian Marketing Services

My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...

July 3, 2012 by Experian Marketing Services

Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...

May 29, 2012 by Experian Marketing Services

Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has...

May 17, 2012 by Experian Marketing Services

Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or...

April 24, 2012 by Experian Marketing Services

On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started...

April 17, 2012 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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