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In many ways it's wrong to refer to Brazil, Russia, India and China as "developing" markets — by some measures they can be considered...

May 6, 2011 by Geoff Wicken

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of...

March 31, 2011 by Experian Marketing Services

All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets...

March 23, 2011 by Experian Marketing Services

According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as...

March 17, 2011 by Experian Marketing Services

While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users....

March 16, 2011 by Experian Marketing Services

The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...

March 14, 2011 by Experian Marketing Services

Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know...

February 9, 2011 by Experian Marketing Services

Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are...

February 3, 2011 by Experian Marketing Services

Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12...

January 25, 2011 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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