Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Experian kicks off the AdTech year at CES  What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...

January 17, 2023 by Experian Marketing Services

It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...

August 26, 2021 by Sunaina Chaudhary, Director of Innovation

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...

June 29, 2021 by Experian Marketing Services

Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...

May 14, 2021 by Experian Marketing Services

QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...

September 23, 2020 by Jason Weinstein, Business Development Manager

Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...

September 10, 2020 by Rita Gantt, Business Development Manager, Healthcare

With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

August 27, 2020 by Fruzsi Toenniessen, Senior Sales & Strategy Consultant

There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...

August 18, 2020 by Lester Holze, VP of Sales

As the pandemic took hold of the country and stay-at-home orders were put in place, one of the consumer categories that was most adversely...

August 3, 2020 by Jason Weinstein, Business Development Manager

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.