Understand your customer

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It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...

August 26, 2021 by Sunaina Chaudhary, Director of Innovation

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...

June 29, 2021 by Experian Marketing Services

Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...

May 14, 2021 by Experian Marketing Services

Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...

December 21, 2020 by Richard Bernius, Senior Statistics Analyst

Understanding how consumers move through life stages is important when trying to communicate effectively. As a marketer, you need to differentiate your messaging strategy...

November 24, 2020 by Laban Obaga, Lead Data Modelling Analyst

At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust...

September 29, 2020 by Experian Marketing Services

QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...

September 23, 2020 by Jason Weinstein, Business Development Manager

These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy...

September 18, 2020 by Experian Marketing Services

Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...

September 10, 2020 by Rita Gantt, Business Development Manager, Healthcare