Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Companies have access to a large amount of customer data that can give them valuable insights into customer needs and behaviors. This data has...

May 16, 2023 by Experian Marketing Services

In the era of e-commerce and digital marketing, it’s important to remember that your market is most likely spread out over a wide range...

April 25, 2023 by Experian Marketing Services

Behavioral segmentation in marketing Marketing segmentation plays an important role in helping you connect meaningfully with your customers. While you need traditional geographical and...

April 6, 2023 by Experian Marketing Services

Build customer segments to improve targeting Customer segmentation divides consumers into groups based on shared characteristics, behaviors, and needs. When you understand what consumers...

March 28, 2023 by Experian Marketing Services

Needs-based segmentation as a marketing strategy Grouping people together based on shared characteristics is essential for targeting the right audience and increasing conversion rates....

March 14, 2023 by Experian Marketing Services

Psychographic segmentation in marketing  Using psychographic segmentation, you can group your customers by various psychological factors. This approach is helpful because it allows you...

February 14, 2023 by Experian Marketing Services

Experian kicks off the AdTech year at CES  What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...

January 17, 2023 by Experian Marketing Services

It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...

August 26, 2021 by Sunaina Chaudhary, Director of Innovation

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...

June 29, 2021 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.