Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Companies have access to a large amount of customer data that can give them valuable insights into customer needs and behaviors. This data has...
In the era of e-commerce and digital marketing, it’s important to remember that your market is most likely spread out over a wide range...
Behavioral segmentation in marketing Marketing segmentation plays an important role in helping you connect meaningfully with your customers. While you need traditional geographical and...
Build customer segments to improve targeting Customer segmentation divides consumers into groups based on shared characteristics, behaviors, and needs. When you understand what consumers...
Needs-based segmentation as a marketing strategy Grouping people together based on shared characteristics is essential for targeting the right audience and increasing conversion rates....
Psychographic segmentation in marketing Using psychographic segmentation, you can group your customers by various psychological factors. This approach is helpful because it allows you...
Experian kicks off the AdTech year at CES What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...
It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...
As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...