Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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As we approach the 2024 election season, the advertising landscape is poised for tremendous growth, with political ad spending projected to surpass $10 billion....

January 30, 2024 by Experian Marketing Services

As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...

December 19, 2023 by Experian Marketing Services

Experian is excited to introduce our new Geo-Indexed audiences. Our Geo-Indexed audiences use a new advanced indexing classification technology to identify and reach consumers...

November 28, 2023 by James Esquivel

It’s almost the start of a new year, and that means it’s time to make plans for your 2024 marketing strategy. With resolutions being...

October 26, 2023 by Experian Marketing Services

We are excited to announce that we’ve updated our CAPE data with 2020 Census data. This release updates estimates and projections from 2010 and...

October 3, 2023 by James Esquivel

The holiday season is just around the corner, and retailers and marketers are gearing up for the busiest shopping period of the year. It’s...

September 14, 2023 by Experian Marketing Services

It’s back-to-school season. Knowing your target audience is an essential piece of planning a successful back-to-school marketing campaign. To get the most out of...

July 18, 2023 by Experian Marketing Services

Experian kicks off the AdTech year at CES  What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...

January 17, 2023 by Experian Marketing Services

It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...

August 26, 2021 by Sunaina Chaudhary, Director of Innovation

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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