Manage your data

The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.

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Companies use data science to understand large data sets surrounding their customer base. With this information, a business can discover what is and isn’t...

May 11, 2023 by Experian Marketing Services

Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...

September 16, 2021 by Scott Kozub, VP of Product Marketing

Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...

August 17, 2021 by Steve Zimmerman, Director of Custom Analytics, Abby Mroczenski-Hanus, Statistics Analyst Expert

QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...

September 23, 2020 by Jason Weinstein, Business Development Manager

Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...

September 10, 2020 by Rita Gantt, Business Development Manager, Healthcare

2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...

July 24, 2020 by Steve Zimmerman, Director of Custom Analytics and Jessica Childs, Product Manager

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

June 25, 2020 by Lester Holze, VP of Sales

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

August 12, 2019 by Kevin Dean, President & General Manager

As summer fades, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we can’t just copy-and-paste our...

August 8, 2019 by Aaron Goldman, Chief Marketing Officer, 4C