Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Companies use data science to understand large data sets surrounding their customer base. With this information, a business can discover what is and isn’t...
Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...
Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...
QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
As summer fades, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we can’t just copy-and-paste our...