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Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums...

October 11, 2011 by Experian Marketing Services

With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies...

September 29, 2011 by Experian Marketing Services

With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in...

August 26, 2011 by Experian Marketing Services

Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market,...

August 22, 2011 by Experian Marketing Services

The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the...

August 9, 2011 by Experian Marketing Services

The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...

August 1, 2011 by Experian Marketing Services

Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...

July 5, 2011 by Experian Marketing Services

Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...

June 30, 2011 by Erin Haselkorn

Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer......

May 31, 2011 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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