Top Automotive Digital Audiences for Advertising

February 12, 2024 by Kirsten Von Busch

Car traveling on road

The automotive industry is rapidly evolving and digital marketing is becoming increasingly important. To stay ahead of the competition, it’s essential to understand the top digital audiences in the automotive industry.

To help you with this, we recently analyzed audience activation activity and compiled the Auto 2024 Digital Audience Report. The report highlights the top four digital audience categories for the automotive industry:

  • Automotive
  • Lifestyle and Interests
  • Retail Shoppers Purchase Based
  • Demographics

For each of the top four categories, the report provides specific audience examples automotive marketers can leverage for specific marketing campaigns. Examples include likely frequent spenders at auto service and repair shops or consumers who are likely to be in the market to buy an Alternate Fuel Electric vehicle in the next 180 days.

To learn more about where Experian is seeing the top third-party audience activation, read the Auto 2024 Digital Audience Report.

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