This article was updated on September 8, 2023. Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite...
On average, the typical global consumer owns three or more connected devices.1 80% of consumers bounce between devices, while 31% who turned to digital...
Despite economic uncertainty, new-customer acquisition remains a high priority in the banking industry, especially with increasing competition from fintech and big tech companies. For...
With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making...
With the new year comes new goals, new accomplishments and new opportunities. And while new things are often associated with growth and success, nurturing...
Putting customers at the center of your credit marketing strategy is key to achieving higher response rates and building long-term relationships. To do this,...
Whether your goal is to gain new business or create cross-sell opportunities, being proactive in your credit marketing approach can help drive higher response...
The Marketing Rule of Seven means it usually takes at least seven impressions before a consumer is compelled to act. When extending firm offers...
For financial marketers, long gone are the days of branded coffee mugs, teddy bears and the occasional print ad. Financial marketers are charged with...
So often a microscope is set on examining millennials and their behaviors – especially when it comes to their priorities and finances. But there’s...
With the new year just days behind us, and as the uptick in holiday spending comes back down, debt consolidation will take precedence along...
Consumers and businesses alike have been hyper-focused on all things data over the past several months. From the headlines surrounding social media privacy, to...
Consumers are hungry for more personalized marketing, and I’m an actual example. As a new stepmom to two young kids, who has a full-time...
Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, and many have...
There are about as many definitions for people-based marketing as there are companies using the term. Each company seems to skew the definition to fit...