Tag: digital credit marketing

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This article was updated on September 8, 2023. Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite...

September 8, 2023 by Stefani Wendel

On average, the typical global consumer owns three or more connected devices.1 80% of consumers bounce between devices, while 31% who turned to digital...

May 25, 2023 by Theresa Nguyen

Despite economic uncertainty, new-customer acquisition remains a high priority in the banking industry, especially with increasing competition from fintech and big tech companies. For...

April 24, 2023 by Theresa Nguyen

 With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making...

April 18, 2023 by Laura Burrows

With the new year comes new goals, new accomplishments and new opportunities. And while new things are often associated with growth and success, nurturing...

February 22, 2023 by Theresa Nguyen

Putting customers at the center of your credit marketing strategy is key to achieving higher response rates and building long-term relationships. To do this,...

January 30, 2023 by Theresa Nguyen

Whether your goal is to gain new business or create cross-sell opportunities, being proactive in your credit marketing approach can help drive higher response...

September 26, 2022 by Theresa Nguyen

The Marketing Rule of Seven means it usually takes at least seven impressions before a consumer is compelled to act. When extending firm offers...

April 26, 2022 by Theresa Nguyen

For financial marketers, long gone are the days of branded coffee mugs, teddy bears and the occasional print ad. Financial marketers are charged with...

February 5, 2020 by Jesse Hoggard

So often a microscope is set on examining millennials and their behaviors – especially when it comes to their priorities and finances. But there’s...

April 23, 2019 by Stefani Wendel

With the new year just days behind us, and as the uptick in holiday spending comes back down, debt consolidation will take precedence along...

January 3, 2019 by Stefani Wendel

Consumers and businesses alike have been hyper-focused on all things data over the past several months. From the headlines surrounding social media privacy, to...

June 8, 2018 by Kerry Rivera

Consumers are hungry for more personalized marketing, and I’m an actual example. As a new stepmom to two young kids, who has a full-time...

January 30, 2018 by Sacha Ricarte

Direct mail is dead. It’s so 90s. Digital is the way to reach consumers. Marketers have heard this time and again, and many have...

September 26, 2017 by Sacha Ricarte

There are about as many definitions for people-based marketing as there are companies using the term. Each company seems to skew the definition to fit...

May 18, 2017 by Scott Gordon

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