Tag: digital credit marketing
Direct mail is not dead, but it’s 2017. Financial services companies need to acknowledge there might be other ways to deliver credit offers and...
As lenders seek to enhance their credit marketing strategies this year, they are increasingly questioning how to split their budgets between digital, direct mail and...
When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...
As we enter 2017, it’s no surprise people are buying and selling online and using their mobile devices more than ever. At the close...
Experian shares five trends and twists coming over the next 12 months, that could push new boundaries and in many cases improve the customer...
You know what I love getting in the mail? Holiday cards, magazines, the occasional picturesque catalog. What I don’t open? Credit card offers, invitations...