Putting Consumers in the Driver’s Seat of Their Credit Scores

by Jeff Softley 3 min read January 25, 2019

Young couple looking at tablet in car dealership

Purchasing a new car is often seen as one of life’s milestone moments. But, not having a high enough credit score can prevent people from attaining affordable loan terms, or require more upfront cash to purchase a vehicle. This can create a challenge for car shoppers— but also for the dealers who try to help prospective buyers drive off the lot.

Previously, all dealers could do to educate consumers was share traditional methods for increasing a credit score, such as making on-time payments, and lowering credit utilization. Now, thanks to Experian Boost, dealers have a new tool that they can share with consumers.

Empowering Prospective Car Buyers

 Experian Boost gives consumers greater control over their credit profiles by allowing them to add non-traditional credit information to their Experian credit files, including utility (water, electric, gas) and telecommunications (cable, internet, phone, satellite and wireless) payment information.

With the consumer’s permission, the platform connects to their online bank accounts to identify and access these payments. After the consumer verifies the data and confirms they’d like to add it to their credit report, an updated FICO® Score is delivered in real time. Experian Boost aims to help all credit active consumers improve their credit and break down the barriers that prevent them from achieving their financial goals, such as purchasing a vehicle.

A New Resource for Car Dealers         

 Dealers and lenders can rest assured this isn’t a tool that was created to support credit approvals for those that don’t deserve it. All consumers with Experian Credit Profiles can use Experian Boost, and while two-thirds of consumers are likely to see an improvement in their credit score, the product will have the biggest impact for consumers with incomplete credit profiles – or “thin file” consumers.

‘Thin file’ means they have less than five trade lines currently in their credit files. That doesn’t mean they can’t pay, or don’t want to pay their debts, it means lenders don’t have enough information to assess the risk of lending to these individuals – so they miss out on the best offers and terms. Utilizing tools like Experian Boost can help give these consumers the potential to gain access to the credit they deserve.

 Experian Boost is an innovation that not only creates new opportunities for consumers, but a new resource for car dealers as well. By proactively educating their customers about the power of Experian Boost, dealers empower them to take control and proactively add additional information, real-time, to their Experian credit report file.

Having these additional details added to one’s Experian credit profile give lenders an expanded view, enabling them to make more informed lending decisions. When applying for a vehicle loan, an expanded credit file can better demonstrate the strength of a consumer’s credit.

With the right resources, including Experian Boost, dealers can play a partner role for consumers looking to achieve their financial goals. Experian Boost was created to provide consumers with more financial opportunities and control over their credit. For car dealers, it’s a solution to potentially help those consumers who never thought they’d be able to buy the car they’ve always wanted.

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The Email Address as Your Most Powerful Identity Signal

The why behind Experian's acquisition of AtData What happens when a comprehensive email intelligence database joins a global leader in data, analytics and fraud prevention? The acquisition of AtData adds 25+ years of building a complete view of email as an identity signal. Financial institutions can recognize, engage and protect customers unlocking a new standard for the way their teams work and the customer experience. That's what Experian's acquisition of AtData delivers. How we got here Not all email addresses tell the same story. Some are newly created. Some exhibit bot-like patterns. Some are inconsistent with every other signal you have about that person. Imagine a real customer. You have a job. You shop online. You have a primary email from your employer, a personal Gmail you've used for 15 years, and an old Yahoo address you still use for shopping because you've been using it since college. You're an engaged customer who interacts with brands, makes purchases and pays bills on time. But each system sees a different version of you. When you apply for credit, the lender sees one email. When you shop, the retailer sees another. When you sign up for a service, you might use the third. For financial institutions: You slow down the approval process to manually verify identity or approve applicants without the full picture. For retailers: You can't tell which version of "customer" is the most engaged, so you either over-mail or under-serve. For fraud systems: Sees a new account created under one email and flags it as suspicious because it doesn't have the history. This was the original problem AtData was built to solve in 1999. Twenty-five years later, that problem didn’t go away, it became more complex. Email fragmentation and device sharing are more common, and identity theft is more sophisticated. Capabilities that now work together Experian has built sophisticated identity and fraud solutions backed by consumer data resources and decades of expertise in credit and risk. AtData brought the ability to assess whether an email address is trustworthy, reachable and consistent—at scale, in real time. Experian is now making email intelligence foundational, not optional. This matters for: Fraud prevention and risk management: Distinguishing a returning customer from a new threat. Knowing whether an email is newly created, exhibiting bot-like patterns or inconsistent with other identities is crucial. Compliance: Building audit trails that can explain identity decisions. Email data history and behavioral signals create the documentation needed to defend your decisions. Credit: Verifying identity in a world where traditional signals are shifting. Email signals provide a persistent, durable identifier that confirms who someone actually is. Marketing: Reaching the right person across email, mail and digital channels. Email intelligence reveals which addresses are actively engaged and reachable. Research shows email remains one of the highest-ROI marketing channels outperforming paid search and social advertising1. The problem every marketer faces: You end up burning budget on addresses that bounce, are unmonitored or are associated with users who never open mail. For credit marketing specifically, email enables faster, more targeted delivery of firm offers across channels, something that's increasingly important in a post-cookie world. "Email is a persistent identifier in a fragmented world. It's what connects a person's postal address, phones, devices, behaviors—the full picture of who they are. By embedding that into our infrastructure, we're not just adding another data point. We're fundamentally improving how businesses understand who their customers are."- Ashley Knight, Senior Vice President, Financial Services and Data Why now? AI is reshaping how decisions are made in every industry. Models are getting faster, more automated and more embedded in core workflows. But AI is only as effective as the data behind it. Fragmented data + fast models = faster, larger-scale misclassifications. In an era of synthetic identities, AI agents, deepfakes and AI-generated activity, the value of durable, persistent, real-world data signals has increased dramatically. Deloitte’s Center for Financial Services projects that generative AI could drive fraud losses in the U.S. up to $40 billion by 2027, a 32% growth rate since 2023. And email sits at the center of it with business email compromise already being one of the most common and costly fraud types. People change phones, move homes and swap devices, but they often hold onto their email for years. That's the signal that protects your business, and the one we've built into the core of how we help you make decisions with confidence. View the press release here

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