A few days ago I saw an article about hackers working from Russia, while committing check fraud in the United States. In what those investigating are calling a brilliant operation, the fraudsters compromised companies that archive and store records of check images or checks themselves. They then downloaded those check images and all available information. By printing new checks and using an old Internet “money mule” scheme, the fraudsters were able to send the bogus checks to ”the mule”, often as a payment, and have the check cashed at the mule’s bank to get the balance of the funds wired to an off-shore bank account. That article made me think about new breakthroughs in technology. What if those fraudsters had been a little savvier? What if they had the most recent smart phone application installed and didn’t need a mule to wire the money? They could have simply written checks and uploaded them for deposit to an account to which they had gained access with the hottest application du jour – deposit via photo image uploaded from a smart phone. That application would have allowed the fraudsters to cash the bogus check, gain access to the funds and move them to the next account at will. Or would it? Given the move toward mobile banking, it isn’t really a stretch to see this kind of thing happening. Probably not, but if organizations offering this kind of service use a risk based authentication approach it is more likely they use fraud models and decisioning strategies to minimize fraud and protect consumers while pushing out the latest technology. For those reasons, risk management solutions and enterprise fraud vendors need to not only keep pace with technology but also stay ahead of the curve in order to provide optimized decisions and the most relevant fraud analytics. Considering recent fraud trends and my love affair with mobile everything, I know I want the organizations I do business with to do everything they can to prevent fraud…and I’m positive I want my smart phone to be as smart as possible.

By: Kari Michel What are your acquisition strategies to increase consumer lending and gain market share? This blog will discuss new approaches to create segment-based targeting campaigns and the ability to precisely time the offer delivery with consumer needs. The most aggressive and successful banks are using need and attitudinal segmentation, coupled with models that identify consumers in the market for loan products. The return on marketing investment from these refined marketing efforts often exceed 350%, measured on a net of control basis, after all marketing costs. Here is a case study, using Experian tools, showing how one marketer used segment-based targeting, tailoring and timing to increase their response rate 145% over a competitor’s product. In the highly competitive credit card arena, a new business model is emerging that is dependent on acquiring new accounts from consumers that are grouped into specific behavior segments (Credit Hungry Card Switchers and Case Oriented Skeptics) and looking at consumers that were in the market, as well as had the highest likelihood of opening a bankcard account within the next 1 – 4 months. Test Results Total   Competitor Experian Experian lift Quantity      624,000      623,953 Response Rate % 2.09% 3.03% 145% Actual Responses        13,035 18,902 Booked Rate % 1.64% 2.24% 137% Actual Booked        10,208 13,989 Approval Rate % 78.30% 74.01% 95% In addition to a 145% lift in response rate, over 3,700 more accounts were booked over the competition. These same tools, “In The Market Models” (developed using credit bureau data) and “Financial Personalities®”, can help your organization have a greater return on your direct marketing investment by increasing acquisition rates.  

By: Tom Hannagan An article in American Banker* today discusses how many community banks are now discouraging new deposit gathering. We have seen many headlines in the past couple of years about how banks are not lending. Loan origination has been trending downward for many months. Now, they aren’t seeking deposits either. You would think this is the ultimate way to lower risk, but that’s not necessarily so. There are many different reasons why banks have or may be reducing their balance sheets. Tighter credit standards, and relatively low loan demand are chief among them. This is largely a reaction, on the part of banks and borrowers, to the economic contraction and painfully slow recovery. The softness in real estate is still a large overhanging problem – for consumers, businesses, governments and the banks. Banks are still working on loss provisioning in an attempt to deal with the embedded credit risk from the last recession. Even though they may be shrinking, or very slowly growing their loan portfolio, all of the forward risk management considerations are still there. That is true for the lending business and for managing the overall balance sheet. Most apparent among all these considerations is that the entire existing loan portfolio is steadily coming up for renewal consideration. That is as much of an opportunity for reconsidering a loan’s risk and return characteristics as is considering a new loan. It is also an opportunity to review the relationship management strategy, including the value of other relationship services or the time to sell new services to that client. All these sales situations involve risk and return considerations. Not least among them are the deposit services – existing and potential – associated with the relationship. The main point in the American Banker article was that banks can have trouble putting new deposit funds to work profitably. That makes sense. Deposits involve operating risk and operating costs. The costs include both fixed and variable costs. There are four or five major types of deposits. Each of them has very different operating cost profiles, balance behavior and levels of interest expense. They also involve market risk in that their loyalty or likely duration varies. So, it is important to take both the risk and return factors of new/renewed loans into account AND to take the risk and return factors of new/existing deposit balances into account as part of ongoing relationship management – and the bank’s resulting balance sheet direction. This is a lot to consider. A good risk-based profitability regimen is as critical as ever. *American Banker, Tuesday, July 27, 2010. In Cash Glut, Banks Try to Discourage New Deposits. By, Paul Davis