According to the latest research by Experian Marketing Services, nearly a third of all Americans use at least one type of smart or Internet-connected device* (wearable fitness tracker, smart watch, smart TV, smart home technology). While smart TVs have generated the most consumer interest, at least 14 percent of homes are smart homes (connected lights, locks, thermostats, window coverings, etc). Further, the smart home device category saw the most growth during the holiday season, with interest increasing 54 percent from November to December 2014. By 2020, the number of Internet-connected devices is expected to grow to 26 billion, creating new revenue streams and opportunities for marketers. Understanding how to reach customers in this newly connected world and creating resonant messages will be critical to future business success. Source: Experian Marketing Services, The Internet of Things: Opportunities through the rise in smart devices *Does not include smartphones, tablets or computers
According to a recent Experian credit-trend analysis, bankcard originations for all of 2014 totaled $318.7 billion, a 20 percent increase over 2013 originations of $266.5 billion. The growth trend demonstrates the importance of staying abreast of the latest credit trends in order to adjust lending strategies and capitalize on areas of opportunity. Discover key steps to developing a profitable bankcard campaign.
The experience of being a victim of data breaches has created a shift in consumer behavior and attitude over the past year. A recent Ponemon Institute study found that more than one-third of consumers ignored data breach notification letters, taking no action to protect themselves against fraud. To combat data breach fatigue, companies should communicate with customers sincerely and avoid treating the notification process as a compliance issue. Notification letters should include an apology, a clear explanation of what happened and why, and steps consumers can take to protect themselves from fraud. 2015 Data Breach Industry Forecast