Winning Top-of-Wallet Before the Holiday Season: What Lenders Should Know Now

Every retailer invests heavily to drive shoppers to its website during the holidays. But after months of planning and thousands to millions of dollars spent on marketing, every customer journey comes down to one critical moment: Checkout.  Today, fraud prevention means protecting revenue by ensuring legitimate customers complete their purchase, not just stopping bad actors.  That's becoming increasingly important as holiday shopping evolves. In 2025, U.S. online holiday spending reached a record $257.8 billion,1 with shoppers spreading their purchases across months rather than just Black Friday and Cyber Monday. Every approval and every false decline has a bigger business impact than ever.  Trust is becoming a conversion strategy  Consumers expect retailers to protect them from fraud, but they don't want that protection to slow them down. That's where a significant opportunity exists.  Experian research found that 52% of consumers expect retailers to protect them online, yet only 19% trust them to do so.2 Meanwhile, payment providers enjoy a positive trust gap because security happens quietly in the background with minimal friction.   The takeaway? Customers don't equate more authentication with more trust. Instead, they equate less friction with better experiences.  Learn how retailers can improve approvals, reduce false declines and build customer trust through layered identity intelligence.  Download the white paper Invisible security is the future of checkout  Modern identity verification, behavioral analytics and account intelligence allow retailers to recognize trusted customers behind the scenes – reserving step-up authentication only for higher-risk transactions. Why does that matter? Because friction is measurable.  Research from Experian and cited in our white paper, shows that 16% of online transactions encounter suspected fraud friction, and 70% of that friction is unnecessary.3 Meanwhile, 25% of consumers abandon the purchase after experiencing onboarding friction, choosing a competitor instead.   Reducing unnecessary friction isn't just good customer experience; it's good business.  One retailer that used Experian's account ownership verification and identity intelligence captured more than $8 million in additional monthly revenue by improving auto-approval strategies and reducing customer friction.   Learn how to protect revenue, not just prevent fraud As holiday traffic ramps up, retailers have an opportunity to rethink checkout as more than a fraud control. It's a revenue engine. Our latest white paper explores how layered identity strategies can help retailers improve approvals, reduce false declines and deliver the frictionless experiences customers increasingly expect.  Download the full white paper to learn how invisible security can help strengthen customer trust while maximizing holiday conversion.  Download now

Verification has become an increasingly important area of focus in mortgage lending, but success is about more than just coverage. In the latest episode of the Chrisman Commentary Podcast, Experian's Jamie Norris, Senior Manager of Strategic Alliances, shares why distribution and integration are increasingly the keys to driving adoption, automation, and better borrower experiences.  Why Distribution Matters in Verification  As lenders continue to pursue faster, more efficient mortgage processes, verification solutions must fit seamlessly into the systems they already use. Norris explains how Experian's strategy is focused on helping lenders access trusted income and employment data while minimizing workflow disruption by making Experian Verify accessible across loan origination systems (LOS), point-of-sale platforms, underwriting technologies, and reseller networks.  Building a Smarter Verification Strategy  The conversation explores why lenders benefit from having access to multiple verification providers, how they can optimize verification strategies to maximize automation while minimizing costs and borrower friction, and why an "instant-first" approach is gaining momentum across the industry.  Looking Ahead: AI, Automation, and the Future of Mortgage Lending  Norris also discusses how AI-driven underwriting and decisioning are reshaping mortgage technology. As lending platforms become increasingly automated, real-time verification data is expected to support faster decisioning and more streamlined borrower experiences.  She shares Experian's vision for expanding its verification ecosystem and delivering a broader suite of solutions that meet lenders wherever they work.  Listen to the full episode above to hear Jamie's insights on verification strategy, partner integrations, AI-enabled lending, and what's next for mortgage automation. 

The why behind Experian's acquisition of AtData What happens when a comprehensive email intelligence database joins a global leader in data, analytics and fraud prevention? The acquisition of AtData adds 25+ years of building a complete view of email as an identity signal. Financial institutions can recognize, engage and protect customers unlocking a new standard for the way their teams work and the customer experience. That's what Experian's acquisition of AtData delivers. How we got here Not all email addresses tell the same story. Some are newly created. Some exhibit bot-like patterns. Some are inconsistent with every other signal you have about that person. Imagine a real customer. You have a job. You shop online. You have a primary email from your employer, a personal Gmail you've used for 15 years, and an old Yahoo address you still use for shopping because you've been using it since college. You're an engaged customer who interacts with brands, makes purchases and pays bills on time. But each system sees a different version of you. When you apply for credit, the lender sees one email. When you shop, the retailer sees another. When you sign up for a service, you might use the third. For financial institutions: You slow down the approval process to manually verify identity or approve applicants without the full picture. For retailers: You can't tell which version of "customer" is the most engaged, so you either over-mail or under-serve. For fraud systems: Sees a new account created under one email and flags it as suspicious because it doesn't have the history. This was the original problem AtData was built to solve in 1999. Twenty-five years later, that problem didn’t go away, it became more complex. Email fragmentation and device sharing are more common, and identity theft is more sophisticated. Capabilities that now work together Experian has built sophisticated identity and fraud solutions backed by consumer data resources and decades of expertise in credit and risk. AtData brought the ability to assess whether an email address is trustworthy, reachable and consistent—at scale, in real time. Experian is now making email intelligence foundational, not optional. This matters for: Fraud prevention and risk management: Distinguishing a returning customer from a new threat. Knowing whether an email is newly created, exhibiting bot-like patterns or inconsistent with other identities is crucial. Compliance: Building audit trails that can explain identity decisions. Email data history and behavioral signals create the documentation needed to defend your decisions. Credit: Verifying identity in a world where traditional signals are shifting. Email signals provide a persistent, durable identifier that confirms who someone actually is. Marketing: Reaching the right person across email, mail and digital channels. Email intelligence reveals which addresses are actively engaged and reachable. Research shows email remains one of the highest-ROI marketing channels outperforming paid search and social advertising1. The problem every marketer faces: You end up burning budget on addresses that bounce, are unmonitored or are associated with users who never open mail. For credit marketing specifically, email enables faster, more targeted delivery of firm offers across channels, something that's increasingly important in a post-cookie world. "Email is a persistent identifier in a fragmented world. It's what connects a person's postal address, phones, devices, behaviors—the full picture of who they are. By embedding that into our infrastructure, we're not just adding another data point. We're fundamentally improving how businesses understand who their customers are."- Ashley Knight, Senior Vice President, Financial Services and Data Why now? AI is reshaping how decisions are made in every industry. Models are getting faster, more automated and more embedded in core workflows. But AI is only as effective as the data behind it. Fragmented data + fast models = faster, larger-scale misclassifications. In an era of synthetic identities, AI agents, deepfakes and AI-generated activity, the value of durable, persistent, real-world data signals has increased dramatically. Deloitte’s Center for Financial Services projects that generative AI could drive fraud losses in the U.S. up to $40 billion by 2027, a 32% growth rate since 2023. And email sits at the center of it with business email compromise already being one of the most common and costly fraud types. People change phones, move homes and swap devices, but they often hold onto their email for years. That's the signal that protects your business, and the one we've built into the core of how we help you make decisions with confidence. View the press release here