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While EV Registrations Grow Through the First Half Of 2021, Non-Electric Remains Dominant

Published: October 18, 2021 by Guest Contributor

You can’t open an automotive magazine or listen to a podcast without some sort of reference to electric vehicles (EVs). As the industry looks to move toward more sustainable fuels, EVs are making quite a splash.

But how does that hype compare with the numbers? In Experian’s Automotive Market Trends Review: Q2 2021, we looked at the data to better understand EV and internal combustion engine (ICE) registration trends.

EV registration sees significant growth

Through the first half of 2021, electric vehicles comprise just 0.43% of all of vehicles in operation. But that small number has seen significant growth year-over-year. From January – June 2021, EVs made up 2.4% of all new vehicle registrations—which is 117.4% growth year-over-year.

While it will come as no surprise to anyone that Tesla was the dominant brand of all registered EVs, what may be surprising is that its share is decreasing. Through Q2 2020, Tesla held 79.5% of EV registrations, but that has dropped to 66.3% a year later. The difference is due to gains by brands like Chevrolet, which grew from 8.3% to 9.6% year-over-year, along with growth from Ford (5.2%), Nissan (3.9%) and Audi (3.3%).

A graph showing the percentage of electric vehicle registration by brand

With numerous brands promising new EV models in the coming years, market share will be an interesting trend to monitor.

ICE registration trends

Despite significant growth in the EV market, the reality is, ICEs still made up 97.63% of new vehicle registrations in Q2 2021 and will continue to take up the lion’s share for some time, even as more EV models are introduced.

Taking a closer look at the data, we see that Toyota makes up the largest share of new vehicle registrations through the second quarter, making up 13.8% of new vehicle registrations, followed by Ford (11.2%) and Chevrolet (10.5%).

Graph showing new vehicle registration by brand

Crossover vehicles (CUVs) and SUVs continue to be the most popular vehicle segment, growing from 49.5% in Q2 2020 to 53.4% in Q2 2021. The other two most popular segments, sedans and pickups, saw year-over-year decreases. Sedans decreased from 19.4% of new vehicles registered in Q2 2020 to 18.5% in Q2 2021, while trucks declined from 19.9% to 17.3% in the same time frame.

Understanding audiences to market more effectively

Since EVs will remain a small percent of the mix, it’s even more important to understand what’s unique about the consumers who are inclined to purchase them. Leveraging data-based solutions that help identify propensities toward specific vehicle types, such as EVs, can help marketers create messaging that resonates with these consumers, ultimately resulting in a higher return on ad spend.

To learn more about EV and other vehicle registration trends watch the full Automotive Market Trends Review: Q2 2021 webinar.

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Published: August 29, 2025 by Jonathan Reese

As financial behavior becomes more dynamic, real-time data is emerging as a powerful tool in reshaping how lenders assess risk.

Published: August 14, 2025 by Brian Funicelli

While Experian is known as a trusted source for credit insights, we have built a reputation for helping car shoppers, dealers, and lenders make informed decisions with confidence in the automotive space. Leveraging the value of data is key for identifying the latest trends in markets, behaviors, and industry changes. In fact, Experian’s Automotive Market Trends Report: Q1 2025 revealed the latest shifts in alternative fuel type registrations. Through the first quarter of this year, data found that growth in retail registrations for electric vehicles (EVs) is slowing compared to previous years, reaching 7.8%, down from 7.9% last year and 7.1% the year prior. Meanwhile, hybrids increased to 13.6% of new retail registrations through Q1 2025, from 11.3% through Q1 2024 and 8.8% through Q1 2023. Some of the uptick in hybrids may be attributed to consumers’ concerns with EV charging infrastructure and range anxiety. Hybrids are known to offer practical middle grounds—with the convenience of refueling and not having to plan longer trips around charging availability, this fuel type is becoming a more ideal choice for some. Vehicle preferences continue to vary by age group Through Q1 2025, Gen Z accounted for 14.8% of new retail hybrid registrations and 8.4% of EV registrations, while Millennials made up 15.9% for hybrid and 11.4% for EVs. On the other hand, Baby Boomers were at 16.3% for hybrids and 5.9% for EVs this quarter. Younger generations have naturally gravitated towards the gas-alternative fuel types as it aligns with their current lifestyle, including everyday commuting and the tech-forward features that these vehicles offer. As the automotive industry continues to evolve, staying attuned to the shifting landscape is essential. We’re committed to delivering insights that will help professionals make forward-looking decisions and stay ahead of the curve. To learn more about vehicle market trends, view the full Automotive Market Trends Report: Q1 2025 presentation on demand.

Published: July 7, 2025 by John Howard

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