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Data driven insights about your marketplace are critical to your success. For instance, data can be used to determine if your customers are loyal...

June 13, 2018 by James Maguire

Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...

June 5, 2018 by James Maguire

The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...

May 30, 2018 by James Maguire

With delinquencies on the rise, financial institutions are looking for new tools to evaluate and improve the financial lives of customers and members. As...

May 29, 2018 by Jenna Chaffins

The second full day of Experian Vision 2018 kicked off with an inspirational message from keynote speakers Capt. Mark Kelly and Former Congresswomen Gabby...

May 22, 2018 by Kerry Rivera

When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...

May 22, 2018 by James Maguire

The traditional credit score has ruled the financial services space for decades, but it‘s clear the way in which consumers are managing their money...

May 21, 2018 by Kerry Rivera

Experian’s annual Vision Conference kicks off on Sunday to a sold-out crowd in Scottsdale, Ariz., bringing together some of the industry’s top thought leaders...

May 18, 2018 by Kerry Rivera

When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...

May 10, 2018 by James Maguire

At Experian, innovation is at the heart of our culture. We strive for continuous improvement, from finding new ways to better use data to...

May 3, 2018 by Sacha Ricarte

Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...

May 2, 2018 by James Maguire

In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...

February 7, 2018 by Amy Hughes

At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...

January 31, 2018 by James Maguire

Below is our 5 Results for Dealers and Agencies Using DPS...

January 22, 2018 by Amy Hughes