Case Study: Franklin Mint Federal Credit Union (Auto In the Market Model)

07/05/2011

Tags: Consumer Credit Information, Customer Acquisition

By implementing an auto prescreen campaign, Franklin Mint Federal Credit Union exceeded its return on investment goal by nearly 200 percent and increased its one-year campaign net profit by 60 percent.

Description

Franklin Mint Federal Credit Union implemented an auto prescreen campaign using Experian's Auto In the Market Model as a way to make their prospecting process more efficient. By using Auto In the Market Model, the company reduced its overall mail volume by targeting individuals who were most likely to respond to its offer.