Customers don’t think about channels - they just want convenience
Today’s customers move seamlessly in and out of channels, utilizing a variety of devices to consume content and marketing messages - anytime and anywhere. As a result, customers naturally expect timely and coordinated experiences from their favorite brands. However, disparate marketing platforms have previously forced brands to interact with customers from within individual channels, often times delivering disjointed and uncoordinated messages throughout their lifecycles. This disconnect is not only confusing and frustrating to customers, it’s expensive and cumbersome for brands.
Marketing aligned around the customer
Experian Marketing Services’ cross-channel marketing brings brands the ability to get closer to their dynamic, empowered and hyperconnected customers by creating more intelligent interactions across all channels that exceed customer expectations every time, inspire longer term, organic brand advocacy, and drastically increase profitability. It’s what we call the cross-channel imperative.
Experian Marketing Services provides the industry’s most advanced suite of products, as well as services, to help brands deliver the most timely and coordinated customer experiences across all channels:
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