Ask the Expert: Back-to-school advertising
A Q&A with Experian experts on this year's anticipated marketing trends
Experian's 2024 back-to-school advertising resources
As the back-to-school season approaches, marketers need effective strategies to capture the attention of both students and parents. Our curated resources provide actionable insights and strategies uniquely crafted for this important marketing season. Gain access to expert predictions and practical tips in our Q&A video, along with audience guides focused on optimizing your campaigns for elementary, high school, and college audiences. Ensure your marketing efforts resonate with your target audience and drive impactful results this back-to-school season.
Tips from industry leaders for the back-to-school season
In our Q&A video with Experian experts, we explore changing consumer behaviors surrounding back-to-school shopping.
In the video, we discuss:
- Anticipated shifts in consumer behaviors and shopping habits
- Tactics we predict marketers will employ to navigate signal loss
- Which channels will be the most successful
- And more!
126 million
households
750 million
hashed emails
5,000
data attributes
2,400
syndicated audiences
Accurate, trustworthy data verified by Truthset
Trusted for accuracy, our data empowers precise and effective marketing strategies, insights, targeting capabilities, and measurement. Experian proudly ranks #1 for over half of the Truthset accuracy attributes in vital demographics.
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