Consumer Insights


Experian Marketing Services is a leading provider of consumer measurement and analytical services. We change the way brands understand consumers by applying measurement science to connect consumer decisions, behaviors, attitudes and preferences creating actionable insights to improve customer strategy, media effectiveness and audience engagement.

Consumer research

Gain a complete view of consumers through deep profiling


Online intelligence

Improve effectiveness of your digital marketing campaigns


Audience insights

Optimize consumer engagment with audience profiles


Announcements

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Symphony Technology Group acquires Simmons Research. Learn more
Connexity, a Symphony Technology Group company, acquires Hitwise. Learn more

Latest webcast

Brand storytelling webinar

The path to tell a better brand story

What differentiates a good marketer from a really great one is her ability to tell a story. View this webcast learn about data-driven storytelling.

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