Create Targeted Offers Using Detailed Customer Data
Develop better strategies for growth by having a more complete view of your customers. Our database management application systems organize customer information using integrated scoring and segmentation features. By categorizing customers according to credit risk, buying habits and channel preference, you can create more targeted offers and achieve better response rates. Plus, comprehensive data lets you manage commercial and consumer accounts more efficiently and lessen risk.
Help your business better manage customer information with the following products:
Address Verification
Verify contact data rapidly and accurately at the point of data entry. Validated addresses lead to improved data integrity, decreases in address-correction charges and reductions in returned mail.
BehaviorBank
Develop more focused marketing strategies by analyzing this extensive database of self-reported consumer information.
Custom Scoring Models
Achieve better campaign results using highly segmented data and advanced scoring models.
Optimization for Customer Management
Maximize customer relationships through profitable long-term strategies with a fundamental tool that optimizes decision-making to identify the best consumer-level actions to grow the portfolio to increase profits and minimize risk exposure.
Prospect NavigatorSM
This Web-based tool eliminates the need for in-house data storage, multiple vendors or the purchase of costly data feeds and it improves business intelligence. Test strategies, run counts and analyze new markets.
Archive Services
Optimize the management of your existing accounts by refining your portfolio management tools to identify areas that present the highest potential profit and the highest risk.
Experian TAPSSM
With TAPS (Total Annual Plastic Spend), know the total spend your customers generate, not just on your accounts but on other accounts as well. Differentiate the highest spenders to deliver better service, provide superior rewards, and even offer significantly higher credit lines.
Financial PersonalitiesSM - Credit Based
We combine consumers’ needs and attitudes with their actual behavior to build predictive models, using our comprehensive consumer data resources, to generate scores to accurately assign consumers to their Financial Personality.
Marketswitch OptimizationSM
Target specific segments of your portfolio most likely to convert and determine which customers should get which offer through which channel.
Prequalification
Prequalify consumers for credit in real time - enabling you to match consumers to loan options at the point of contact. Engaging consumers online, on the phone or face-to-face when they are engaged and most likely to respond will generate profitable leads for you.
Prescreen
Qualifies and segments your prospect list according to your unique credit criteria so you can target consumers most likely to respond to your credit offers.
Prospect TriggersSM
Stay ahead of the competition by knowing when your customers have moved into a credit risk profile that meets your ongoing business objectives for new offers.