Artificial Intelligence In Retail Site Selection

01/01/2008

Tags: Marketing Services, Customer Acquisition

Building "Smart" Retail Performance Models to Increase Forecast Accuracy

Description

The term Artificial Intelligence or "AI" has been used since the 1960s to describe the programmed intelligence contained in machines that think. While many of the early attempts to build AI systems were unsuccessful, today's combination of fast computers, unlimited memory and statistical methods that complement the logic in AI systems has led to many successes. Today, AI programs can land a passenger jet without help, track weather systems around the world, beat human opponents in chess, recognize speech or handwriting, determine battle strategies and even perform various types of surgery. At Experian Business Strategies, AI methods are also being used to build simulation systems that help restaurant and retail chains make better decisions about their locations, marketing and operations.

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