Panel Discussion: Data as a Force for Good

Posted on Sep 29 2015 by

On September 28 in New York City, Experian and Cloudera Cares hosted a panel discussion about how Big Data can be used in a variety of ways as a force of good. The panel included Adam Fingersh, Senior Vice President, Products and Marketing for Experian, Mike Olson, Co-founder, CSO and Chairman of the Board at Cloudera; Board Member at DataKind, Dr. Richard Bonneau, Associate Professor of Biology, Computer Science and Faculty Director of Bioinformatics, New York University; Ph.D. in Biochemistry and Vlad Dubovskiy, Data Scientist,


Experian Recognized as a Finalist in the 2015 Data Impact Awards

Posted on Sep 29 2015 by

Data Impact

Experian is a finalist in the category of “Data-Driven Transformation” for the launch and deployment of the Experian Marketing Suite. During the last two years, Experian made transformational decisions about their marketing portfolio to unify offerings in data, technology and services into a single platform that allows marketers to create rewarding and relevant customer experiences in any channel via any device. This transformation culminated in July 2014 with the launch of the Experian Marketing Suite, a cloud-based marketing platform that leverages Experian’s customer identity and recognition technology, consumer data (the largest in the world), analytics and interaction technology.


Leveraging Data to Find the Right Automotive Customer

Posted on Sep 22 2015 by


Since Henry Ford invented the assembly line and mass automotive production began, the primary objective of all manufacturers and dealers has been to move new vehicle inventory off the lot year after year. But nowadays finding the right automotive customer can be a challenging task. Where do they live? How old are they? How much do they make? By leveraging data to answer these questions, manufacturers can market to the appropriate audience and manage inventory accordingly.


Experian is Named As a Leader in Customer Data Breach Notification and Response Services by Independent Research Firm

Posted on Sep 21 2015 by

There is no doubt data breaches have become a part of the Corporate and consumer consciousness.

As data breaches have become more prevalent and companies are in need of assistance to prepare for and respond to a breach, industry analysts have taken notice of the experts in the marketplace like Experian.

In its first report on data breach services, we are proud to have been named as a leader in The Forrester Wave™: Customer Data Breach Notification And Response Services, Q3 2015.


As Car Prices Hit the Roof, Shoppers Hope to Keep Payments at Ground Level

Posted on Sep 10 2015 by

Car Shopping

Financing my first car was a bittersweet feeling. I was thrilled at the thought of purchasing a new vehicle, yet I was dreading haggling the price with the dealer. As a millennial, I feared the rising prices for new cars, and knew that I needed to find a way to make the vehicle more affordable. That said, I decided to look at used cars.

Clearly, I’m not the only car shopper going through this experience. Many consumers are exploring new options to keep their monthly payments down, whether it’s extending the length of their loan, or turning to leases. Sometimes it’s both.


New Research: Email Campaigns That Give Consumers Choice Drive More Engagement and Revenue

Posted on Sep 09 2015 by

Q2 2015 Email Benchmark_Giving customers choice

New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that email campaigns using the words “choice” or “choose” in the subject line are driving substantially higher engagement and revenue rates than average.


Innovation + Big Data Proves Winning Formula for Experian

Posted on Aug 25 2015 by


Forbes Magazine recently named Experian among the top 100 innovative companies in the world for the second year in a row.

Forbes has a rigorous selection methodology that places an emphasis on what organizations’ investors see as the most innovative today, but also the companies that investors believe will continue to be the most innovative in the future; Forbes calls this methodology the Innovation Premium. Put simply, it’s the expectation that a company will launch new products and services and enter new markets to generate growth.


CFPB Complaint Portal Needs Context to Understand the Data

Posted on Aug 12 2015 by

On July 16, the CFPB published its “first ever” monthly report providing a snapshot of complaints filed by consumers through the agency’s complaint portal. For full disclosure, Experian is one of the top three companies that received the most complaints from February through April 2015. But that is absolutely deceiving.