All posts by Jeff Softley

For the sixth year in a row, Experian North America has been named to Fortune’s 100 Best Companies to Work For. This year, we ranked 60. I could not be prouder of the culture we’ve built on a foundation of support, collaboration and inspiration. Because of our team’s commitment to our shared mission, we are a trusted consumer brand, empowering consumers in more ways than we ever have before. And, because of our team’s commitment to innovation, we are a leader in data and technology, helping our clients excel in their industries every day. The list is based on the results of the Great Place to Work survey: 92% of colleagues say Experian’s flexible ways of working enable them to work productively and that they’re made to feel welcome when they join our team. And 90% feel good about the ways we contribute to the community. The year ahead is about unlocking our full potential which brings together our unmatched data, market opportunities and a team that’s passionate about building what’s next. Experian is poised to deliver some of our most impactful solutions yet for the clients and consumers who count on us. Our commitment to bring Financial Power to All has been honored with the 2025 BIG Innovation Award for groundbreaking generative AI-powered tool, Experian Assistant, Top Score in the 2025 Corporate Equality Index, Top Workplace for Disability Inclusion, and as one of the 25 World’s Best Workplaces™ 2024. Learn more about Experian in our Experian Power of YOU Report 2024 available in English, Portuguese and Spanish. 

We believe that financial literacy leads to empowerment. That is why Experian supports initiatives and partners with community organizations to deliver financial education. We also develop products and services that give more control to consumers over their credit profile and financial health. As part of advancing our mission of Financial Power to All®, we are proud to announce we are helping more than 5,000 Hispanic individuals nationwide by relieving $10 million dollars of consumer debt. To provide families with this boost, we joined forces with ForgiveCo, a Public Benefit Corporation (PBC), to administer the acquisition and cancellation of qualifying consumer debt for the selected recipients. Beneficiaries will also receive a one-year premium Experian membership for free that offers access to their Experian credit report in English and Spanish[i], FICO® Score[ii], bilingual educational content, and other financial resources. We hope this effort helps raise awareness of the importance of financial literacy for everyone, and that Experian has resources to help individuals reach their financial dreams.  To amplify the message, we collaborated with multi-platinum, award-winning singer and songwriter Prince Royce and you can see his video here. In fact, we have been making a concerted effort the last several years to evolve our educational resources and products to better support all underserved communities. Some of our other activities include the creation of the B.A.L.L. for Life initiative that connects African American and Hispanic youth with financial education, supporting scholarships for Asian Americans through the Ascend organization, providing custom resources for Out & Equal and Born This Way Foundation for the LGBTQ+ community, supporting the NextGen Innovation Lab for Disability:IN, and sponsoring credit counseling for the military community with Operation HOPE. For resources in Spanish, Experian offers a credit e-book and consumers can access a full suite of articles at the Ask Experian blog here. [i] Only Experian credit reports are available in Spanish. All other services associated with an Experian membership are available in English only. English fluency is required for full access to Experian’s products.  [ii] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

Our mission at Experian Consumer Services to achieve Financial Power for All™ drives our purpose and innovation. As part of this focus, we aim to help the more than 28 million1 consumers who are considered “credit invisible” with no or little credit history to gain fair and affordable access to credit. Continuing in our commitment to financially empower consumers, we are excited to announce today the launch of the Experian Smart Money™ Digital Checking Account & Debit Card2. What makes the Experian Smart Money Account unique is that it takes one of our most successful features ever in Experian Boost®3 to a new level of ease by embedding the feature in our new digital checking account. Experian Boost is a free game-changing feature launched in 2019 that allows consumers to contribute positive payments for eligible bills such as utilities and residential rent to their Experian® credit reports to potentially increase their credit scores. More than 14 million consumers have already connected to Experian Boost - via their existing checking account or credit card - with an average FICO® Score 84 increase of 13 points, among those who saw an increase. Now, the Experian Smart Money Account will drive efficiencies for consumers by allowing them to build credit more easily without debt and manage their day-to-day finances in one place. Helping consumers along their financial journeyWe understand that every consumer has different needs when it comes to their finances. When consumers engage with Experian, they can tap into many resources such as Experian Go™, which allows consumers to directly establish an Experian credit file for the first time and take off on their credit journey. For consumers who already have a credit profile and are looking to build their credit history and potentially increase their credit scores, they can leverage Experian Boost to contribute eligible payment history to their Experian credit file. Now with the Experian Smart Money Account, Experian is building upon these innovations and creating an even more robust credit and financial hub beneficial for various life stages. In fact, being credit visible and establishing a good credit score is essential for achieving many goals like moving into a new home, buying a car or securing employment. The positive impact we can have on consumers’ financial lives is what motivates us every day to create products and tools like the Experian Smart Money Account. Making ‘smart’ money movesWhile Experian is entering a different category of services, offering a digital checking account is a natural next step for us to help consumers reach their financial goals. The Experian Smart Money Account could most benefit consumers who are looking to build their credit profile. So, we believe our credit-building power makes this offering a positive complement to other financial products and services in the market. The Experian Smart Money™ Account accelerates, supports, and enriches consumer choice to build credit responsibly, which has a direct impact on the growth of credit-eligible populations. It benefits both consumers and broader financial institutions, and we are dedicated to playing a special role in the financial ecosystem helping consumers leverage debit and credit to their advantage. For more information about Experian Smart Money™ Account, visit www.experian.com/smartmoney. 1 Financial Inclusion and Access to Credit by Experian and Oliver Wyman, October 2021 2 The Experian Smart Money Debit Card™ is issued by Community Federal Savings Bank (CFSB), pursuant to a license from Mastercard International. Banking services provided by CFSB, Member FDIC. Experian is a Program Manager, not a bank. 3 Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more. 4 Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

You may have recently read that Experian®, alongside the other two credit bureaus, permanently extended free weekly access to consumer credit reports through AnnualCreditReport.com. While I believe the move helps consumers more regularly review their credit reports, it only begins to scratch the surface of how we empower consumers to take control of their financial lives. People come to Experian looking for ways to improve their financial health. We have direct relationships with millions of consumers and listen to their wants and needs. That’s why we’ve transformed ourselves into the one stop shop for our members to address many facets of their financial journey. Whether it’s accessing credit education materials, monitoring their credit files, finding ways to save money or improving their credit history, consumers can come to Experian to find the tools and resources they need. Building creditFor instance, in 2019, we launched Experian Boost® --a first-of-its-kind feature that allows consumers to contribute positive payment information for eligible bills including utilities, telecom and even video streaming services, directly into their Experian credit file. Consumers can now also add positive residential rent payments through Experian Boost®1. More recently, we debuted Experian Go™—another first-of-its-kind feature designed to help “credit invisibles,” or people with no credit history, begin building credit. Credit invisibles who utilize the feature together with Experian Boost can establish an authenticated Experian credit report, tradelines and a credit history and, as a result, get access to financial offers. Staying on top of your informationBeyond our credit building offerings, we’ve long provided consumers the opportunity to access their Experian credit report and FICO® Score2, free-of-charge. By providing consumers access to their credit report and FICO® Score, we’re enabling them to better understand how they may look to lenders, identify potential fraud, determine the specific factors that are affecting their credit and how to improve it. In addition, our credit and dark web monitoring services help consumers detect whether their personal information is potentially available to fraudsters and protect against identity theft. Putting money back into your walletWe also recognize the value of saving money. As part of an Experian membership, we offer resources that can potentially help consumers save on the cost of their auto insurance and find the best credit card for their financial needs. We empower consumers to: Compare auto insurance policies. Consumers can comparison shop to potentially find a better rate on their current policy and save. The free Experian service delivers multiple, tailored rates from up to 40 leading and well-established auto insurance carriers, allowing consumers to quickly find and purchase an auto insurance coverage plan that meets their needs. Find the right credit card. Our free Marketplace makes it easy for consumers to compare different credit card options. We match consumers’ financial information against lender’s requirements to match them with the tailored offers. Every consumer deserves the opportunity to live their best financial life. Providing free resources to help consumers effectively navigate their financial journey is the best way to help them realize financial independence. While I’m proud of how we’ve helped consumers thus far, we will continue to innovate and offer consumers the tools to improve their financial wellbeing. [1] Results will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more. [2] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more. [3] Results may vary and some may not see savings.

I recently came across a quote that said, “The world you see is created by what you focus on.” As I look back on my last 16 years with Experian, I see a lot of truth in this. While Experian has historically been recognized as a business-to-business organization, over the last several years, we’ve had a transformational shift in focus that’s fundamentally changed our business. This shift has made our world look a lot different than it used to. Today, consumers are at the center of everything we do. They’re the driving force behind our innovation and growth. Every day, millions of consumers come to Experian looking for ways to improve their financial health and we’ve been building one of the largest global member bases. These direct relationships put us in a unique position. We can listen to consumers to hone our focus – and we do. Just like in everyday relationships, listening builds trust and respect. It helps us understand what consumers want and allows us to innovate to meet them where they are on their financial journey. In 2019, we heard consumers’ call for more control of their data and responded with Experian Boost®[1]– a first-of-its-kind feature that allows consumers to contribute information directly to their Experian credit file. To date, we’ve helped 8.6 million consumers instantly improve their FICO® Scores[2] with an average increase of 13 points. Since launch, we’ve continued to listen and enhance the feature to maximize the number of consumers who can benefit. Shortly after we brought Experian Boost to market, we wanted to ensure consumers who paid their monthly telecom and utility bills from their savings or credit cards could benefit alongside those who paid these reoccurring bills through their checking account, and we did. Against the backdrop of the COVID-19 pandemic, at a time when television streaming had skyrocketed, we wanted to ensure consumers who subscribed to video streaming services, including Netflix®, Hulu™, HBO Max™, Disney+™ and others, could use these monthly payments to build their credit histories, and we did. We regularly connect new streaming service partners to Experian Boost. Most recently, consumers who subscribe to Paramount+, Peacock, Showtime® and ESPN+ can also contribute their on-time bill payments directly to their Experian credit file through Experian Boost. Earlier this year we introduced Experian Go™ - a free, first-of-its-kind program to help “credit invisibles,” or people with no credit history, begin building credit. Within minutes, credit invisibles who enroll in the program can have an authenticated Experian credit report, tradelines and a credit history by using Experian Boost and instant access to financial offers through Experian Go. Since launch, more than 84,000 consumers have established an Experian credit report through Experian Go and become visible to potential lenders. As a next step, today we’ve announced a new beta release of Experian Boost that allows consumers to contribute qualifying, “positive” residential rent payments directly to their Experian credit file.  This capability makes Experian Boost the only feature that can instantly improve a consumer’s FICO® Score 8through positive rent payments at no cost. This is the next step in our commitment to helping consumers get the credit they deserve. With the beta release, consumers who rent from over 1,500 of some of the largest U.S.-based property management companies, and who pay their rent directly to their property management company or through platforms like AppFolio Property Management, Buildium®, Yardi® Breeze and Zillow® Rental Manager, can add qualifying positive rent payments to their Experian credit file through Experian Boost. Based on preliminary analysis[3] highlighting the potential impact of positive residential rent payment reporting through Experian Boost, we estimate 66% of consumers will see an instant increase to their FICO® Score 8, a FICO® Score 8 improvement of nearly 10 points on average for those who receive a boost and are new to using Experian Boost. And we’re not done yet. To ensure more renters can benefit, we’ll continue to add new property management companies over time. In later phases, we’ll update the feature further to add individual landlords and smaller property management companies over time. I’m proud of what we’ve accomplished so far and, as we look ahead, I’m excited for the ways we can help consumers that are yet to come. With our focus on consumers and our ability to listen and innovate, I believe we’ve just scratched the surface in terms of our capacity to help bring financial power to all.    [1] Results will vary. Not all payments are boost-eligible.  Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®. Learn more. [2] Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more. [3] Analysis completed using FICO® Score 8 with Experian data. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. The use of any other trade name, copyright, or trademark is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. Other product and company names mentioned herein are the property of their respective owners. Licenses and Disclosures.

We recently wrapped up a special community outreach effort during Financial Literacy Month that reflects something important to Experian – helping consumers, especially underserved populations, understand credit and how to harness it to their benefit. It’s important to rally around a cause like this at peak times throughout the year, but financial literacy and, more importantly, financial power for all is what drives us every day, every month and every year. Empowering consumers is the fuel behind our innovation and the portfolio of credit tools we have developed in the past few years and those to come. While there are different viewpoints around the use of credit scores to assess consumers’ credit-worthiness, credit bureau data remains the most effective means for understanding a consumer’s financial situation. This is why we continually innovate to find new ways of utilizing that data to give consumers more control and allow lenders to see well-rounded consumer profiles. Our charter led to the launch of the first-of-its-kind tool, Experian Boost. By allowing consumers the ability to directly add positive payment history for recurring utility and telecom bills – even video streaming services - to their Experian credit report, they can take a proactive step to improve their credit score and gain more control. While lenders benefit by seeing additional data about consumers that considers positive behavior for paying these types of recurring bills that hasn’t been factored in the past. It’s a win-win situation, and we’ve seen the positive results. To date, Experian Boost users have gained access to more than 1.7 billion total dollars in credit as a result of improving their credit scores, while 1 million consumers added a credit card in the first year after the launch. Also, nearly 250,000 consumers acquired an auto loan and some consumers earned a credit score for the first time. For those who had thin files and weren’t able to enter the credit ecosystem before, obtaining a credit score for the first time and learning how to improve it can be life changing. Our mission is to drive financial inclusion and facilitate access to fair and affordable credit for consumers; that objective is not just on our minds during one particular month out of the year. Experian Boost was a lengthy initiative in the making, and we believe one big step in the right direction to achieve our objective. It won’t stop there. I’m looking forward to more innovation to come that continues to assist consumers in gaining more credit knowledge and control over their credit in order to reach their financial goals.

After launching Experian Boost, the first-of-its-kind tool that allows consumers to instantly increase their credit scores, in March 2019 we recently reached a significant milestone. Millions of consumers have boosted their credit scores to the tune of 50 million total points. This means many consumers have improved score bands, saved money with better interest rates, and maybe reached some of their financial goals such as gaining access to credit for a home. In fact, we know our Boost users have gained access to more than 1.7 billion total dollars in credit as a result of improving their credit score. The idea behind Experian Boost is to give consumers control over their credit – to enable them to make real, substantial progress in their financial health journey by getting “credit” for paying bills on time. Our ability to help consumers in a challenging economic climate is what drives us to continue to innovate.  For example, we recently expanded Experian Boost to add positive payment history for video streaming services such as Netflix in addition to telecom and utility payments. The benefits to having control and using tools like Experian Boost do not end there. Consumers receive a boosted FICO® Score, which is used by a majority of lenders giving them a great opportunity for credit with better terms. In the first year after launching, we saw one million consumers add a credit card and nearly 250,000 consumers acquired an auto loan. Also, some consumers earned a credit score for the first time. What is also significant about Experian Boost is that this type of financial control and opportunity gives consumers a sense of empowerment, motivation and satisfaction that they can take a positive step in their financial journey. We’ve heard this firsthand from consumers through focus groups, and we even featured some consumers in our commercials who shared their positive experiences in front of the camera. This sentiment of empowerment among consumers is especially important right now as many are struggling financially due to the pandemic. We have many exciting new tools launching in 2021 and will continue to focus on empowering consumers to reach their financial goals. To learn more about Experian Boost, visit www.experian.com/boost.

Many of us have turned to streaming services to help us cope during this time of COVID-19. Being able to escape with some good entertainment while still maintaining our social distance is invaluable right now. Television streaming has skyrocketed 85% since March; I’ve certainly contributed to that increase. Now, subscribing to that streaming service can do more than entertain, it can improve a consumer’s financial health. Starting today, Netflix® customers can possibly improve their FICO® Score by adding their positive payment history through Experian Boost. Experian Boost™† is the innovation we launched in 2019 that can help consumers improve their credit score instantly. So far, approximately four million consumers have connected their utility and telecom bills to Experian Boost, leading to more than 29 million points added to FICO® Scores nationwide. This addition makes sense. Experian Boost already allows consumers to receive credit for paying their cable bills, so paying for a video streaming service on time should also help prove creditworthiness. It’s critical that we meet consumers where they are and adapt to help them in their current position, especially during a pandemic. Anticipating and prioritizing consumer needs is our focus and drives our innovation. After all, we’re consumers too. I’m proud of how our team uses their personal experience and their roles at Experian to create opportunity for millions of people to improve their financial health, especially during these uncertain times. Our job is to help consumers, and that doesn’t stop with their credit score. That’s why we’re also launching new free features available to everyone within the CreditWorks Basic and Premium products. The free tools provide personal insights and resources that can help consumers better save money and manage their financial profile. For more information about Experian Boost go to: www.experian.com/Boost. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. The use of any other trade name, copyright, or trademark is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. Other product and company names mentioned herein are the property of their respective owners. †Results may vary. Some may not see improved scores or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost. Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

At Experian, we know a credit score is the gatekeeper to better financial opportunities, which is why we are committed to developing products and services that support consumers in their financial journey. Six months ago, we hit a major milestone in bringing this commitment to life with the launch of Experian Boost. This innovative tool gave consumers the ability to add positive telecom and utility payment history directly to their credit file for an opportunity to instantly increase their credit scores for the first time. When we launched Experian Boost, we knew there were more than 100 million Americans who didn’t have fair access to credit because of a limited credit history or a subprime score. We also knew these consumers were often forced to pay higher interest rates and fees for financial services. Today, as we look at our Experian Boost results, we know we’re helping to change that. To date, for consumers who’ve used Experian Boost, we’ve seen: More than 11 million cumulative FICO Score points boosted FICO Scores increased for 2 out of 3 users with an average increase of more than 10 points Of those who boosted their credit scores, an average of 13% moved up a credit tier and of those in the “poor” credit tier, 24% moved to a “fair” tier Approximately 90% of “thin” file consumers who improve their credit scores saw an average increase of 19 points California, Texas and Florida rank 1-2-3 in number of consumers who have boosted their scores and total points boosted To say we’re pleased with the positive feedback we’ve received about Experian Boost to date would be an understatement, but we’re not surprised. For years, lenders have been seeking new means to identify creditworthy consumers. At the same time, consumers have been asking for more control of their data and credit where credit is due. This is exactly what we’re providing with Experian Boost. We’re helping to level the playing field and reward positive behavior and it’s not going unnoticed. Members of the credit counseling and advocacy community have reached out with excitement about Experian Boost. This solution is giving many of their clients a tangible way to impact their credit scores and improve their financial lives. Improving consumer financial health is a core part of our sense of purpose and we’re just getting started. We’ll continue to enhance Experian Boost and develop new products and solutions to improve financial access to for more consumers. To find out more about the Experian Boost, please visit www.experian.com/boost.