Kerry Rivera

Kerry Rivera oversees Thought Leadership and content marketing for Experian’s Credit Information Services division. As a versatile communications leader, she has shaped and launched clearly defined promotional strategies, campaigns and messaging for multiple global brands. She joined Experian in 2015, previously working in the captive finance and automotive industries.

All posts by Kerry Rivera

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How Experian’s DataLabs built a first-ever “texting fo...

This summer, Experian is releasing the market’s first-ever credit solution that enables consumers to apply for credit with a simple text message. Utilizing patent-pending...

Read More How Experian’s DataLabs built a first-ever “texting for credit” solution
First wave of Gen Z entering credit ranks...

Millennials have long been the hot topic over the course of the past few years with researchers, brands and businesses all seeking to understand...

Read More First wave of Gen Z entering credit ranks
The State of Credit Unions in 2017...

How do credit unions stack up in a pack filled with heavy-hitting banks and aggressive online lenders? Do credit scores, debt levels and utilization...

Read More The State of Credit Unions in 2017
#ExperianVision 2017: Final Recap...

The final day of Vision 2017 brought a seasoned group of speakers to discuss a wide range of topics. In just a few short...

Read More #ExperianVision 2017: Final Recap
#ExperianVision 2017: Day 2 Recap...

In just a few short hours, Vision attendees immersed themselves into the depths of the economy, risk models, specialty finance data, credit invisibles, student...

Read More #ExperianVision 2017: Day 2 Recap
#ExperianVision 2017: Day 1 Recap...

So many insights and learnings to report after the first full day of 2017 Vision sessions. From the musings shared by tech engineer and...

Read More #ExperianVision 2017: Day 1 Recap
#ExperianVision 2017 kicks off today...

Experian’s annual Vision Conference, a four-day event designed to bring business leaders together to discuss the latest ideas and solutions surrounding targeting new markets,...

Read More #ExperianVision 2017 kicks off today
A check-in on the latest Military Lending Act news...

As we enter May, a month dedicated to recognizing our U.S. Armed Forces, it’s only fitting to think about how we are honoring this...

Read More A check-in on the latest Military Lending Act news
3 ways lenders can grow money smarts with customers...

The U.S. Senate declared April to be Financial Literacy Month back in 2004. Fast forward 13 years and one has to question if we’ve...

Read More 3 ways lenders can grow money smarts with customers
Will the mortgage process finally improve for consumer...

It was two years ago when I found myself sitting cross-legged on my home office floor, papers strewn about as I organized piles of...

Read More Will the mortgage process finally improve for consumers? It can.
Understanding and knowing how to use trended data...

Knowing a consumer’s credit information at a single point in time only tells part of the story. I often hear one of our Experian...

Read More Understanding and knowing how to use trended data
Addressable TV and why financial services companies sh...

Direct mail is not dead, but it’s 2017. Financial services companies need to acknowledge there might be other ways to deliver credit offers and...

Read More Addressable TV and why financial services companies should embrace it
Q&A with industry expert on digital credit market...

As lenders seek to enhance their credit marketing strategies this year, they are increasingly questioning how to split their budgets between digital, direct mail and...

Read More Q&A with industry expert on digital credit marketing
What’s the difference between prescreen and prequalifi...

Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite different and regulations vary depending on which product...

Read More What’s the difference between prescreen and prequalification in the world of credit?
Anticipating and growing personal loans in 2017...

Personal loans have been booming for the past couple of years with double-digit growth year-over-year. But the party can’t last forever, right? In a recent...

Read More Anticipating and growing personal loans in 2017