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Trending behavior

Trended attributes and consumer lending

Digging deeper into consumer credit data can help provide new insights into trending behavior, providing more than just point-in-time credit evaluation. The information derived through trended attributes can help you understand your customers’:

  • Payment rates and account migration behavior.
  • Slope of balance changes.
  • Delinquency patterns over time.

Today’s consumer lending environment is more dynamic and competitive than ever. Trended attributes can give additional lift in your segmentation strategies and custom models and provides a high-definition lens that opens a world of opportunity.

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