Syndicated Audiences Release Notes

Below are the August 2026 Experian Syndicated Audiences release notes along with a PDF version attached. Use the links to navigate to any sections and updates in this release.

New audiences

• Demographics
• Financial
• Geographic Markets
• Retail

Updated audiences

• Automotive
• Business
• Demographics
• Financial
• Geo-Indexed

Retiring audiences

• August 2026 Retirements
• February 2027 Retirements
• August 2027 Retirements

Audience activation impact

Release notes in PDF format

This update introduces 4 new Demographics segments focused on households with Gen Alpha children, including early childhood, school age, and teenage ranges. These segments help marketers identify family households by child life stage and better align messaging to parenting, education, entertainment, and household needs. 

For example, a toy brand can use the Presence of Children Early Childhood Gen Alpha Age segment to reach families with younger children for developmental toys and learning products, while an education technology brand could use Presence of Children School Age Gen Alpha Age to promote tutoring, learning apps, or school support tools.

This update introduces 2 new Finance segments focused on Gen Z and Millennial consumers building income through freelance work, side hustles, entrepreneurship, and flexible career paths. These segments help marketers identify audiences with emerging or established non-traditional income streams and a strong interest in financial growth. 

For example, a financial services brand can use the Gen Z Earners Side Hustlers and Entrepreneurs segment to promote starter banking, tax tools, or flexible credit products to young independent earners, while a business software brand could use Millennial Side Hustlers Entrepreneurs to reach adults scaling side businesses with invoicing, payroll, or productivity solutions.

This update introduces 75 new Geographic Market segments that classify households across major U.S. markets by income profile, such as price sensitive, budget conscious, middle income, and affluent households. These segments enable marketers to tailor regional campaigns based on local economic conditions and purchasing power. 

For example, a luxury real estate brand can use the New York Market Affluent HH segment to promote premium condo listings, private showings, or investment properties to high-income households in the New York market. A grocery brand could use Chicago Market Budget Conscious HH to deliver value-driven offers to households balancing everyday spending in the Chicago market. 

This update introduces 42 new Retail segments built using ecommerce purchase data, including discount sensitivity, subscription purchasing, category affinity, sustainability preferences, and recency-based shopping patterns. These segments help marketers target consumers based on online purchase timing, promotional behavior, and shopping preferences.

For example, a beauty brand can use the High Average Order Volume Beauty Shopper segment to reach consumers who frequently spend more on skincare, cosmetics, and self-care products, while a pet retail brand could use Dog Owners - 30 Day Recency to target recent dog-product shoppers with replenishment offers, treats, or subscription bundles.

This section includes 582 existing segments with updated naming conventions designed to improve searchability and usability across platforms. Segment names have been refreshed to follow a more intentional, search-optimized structure, with key terms aligned consistently across the segment name, field name, and descriptions to improve how these segments surface in platforms.  

These updates make it easier to quickly discover relevant segments and support visibility within AI discovery tools. This work reflects an ongoing commitment to improving the clarity, usability, and discoverability of our segment taxonomy, helping users feel confident in both finding and selecting the right audiences.

381 automotive audiences identifying in-market shoppers by make and model have been renamed. For the full list, please click here.

144 financial audiences across multiple categories have been renamed. For a full list, please click here.

Planned audience retirements are typically aligned to the February and August data release cycles. We aim to provide as much advance notice as possible to support planning and campaign continuity. When retirement timelines are known well in advance, we will provide notice as soon as possible. However, in some cases, particularly when driven by legislative or other unforeseen changes, notice may be shorter. 

We recognize the importance of advance visibility and will continue to communicate retirements as early as possible to help partners notify users and manage any impact to active campaigns.

If a recommended replacement audience is available, it is noted in the chart below. In some cases, this replacement is a very similar replacement, while in others it serves as a proxy. If no recommended replacement is listed, please work with your Experian representative to determine a transition plan as needed.

1 household income audience is retiring with a replacement using newer income models.

12 audiences targeting household invested and net asset volumes are retiring with replacements using newer models.

10 audiences targeting by household credit card annual spend are retiring as source data has changed. While there are no immediate replacements, they may become available in the future.

4 Mobile Location audiences related to college sport venue visits is retiring without replacements due to data sensitivity.

1 TrueTouch audience targeting traditional newspaper as a preferred engagement channel is retiring without a replacement. Please note that the Summarized Consumer View field ID for this segment is 27180. 

As noted in previous communications, Mosaic V7 audiences are retiring in February 2027. Mosaic V8 audiences are now available, but are not a direct replacement as V8 has been rebuilt. For more information about the 2026 Mosaic rebuild, please click here. For a full list of Mosaic V8 audiences, please click here.

Five automotive audiences are scheduled to retire in February 2027 without replacement.

8 automotive audiences targeting in market make and models are scheduled for retirement in August 2027 as models are less relevant in market.

3 Publisher Derived audience segments targeting pet categories are retiring without replacement.

Renaming segments will not impact the underlying data or any existing activations across platforms. However, if any retiring segments are currently being used within an active data flow, those activations will be affected. 

For Experian Audience Engine users, separate communications will be sent if you are currently using a retiring audience. If you have any questions, please contact your Experian team.

For clients activating Experian Audiences in third party platforms, please refer to this document for the comprehensive list of all new audiences, updated naming conventions, and retirements.

For a PDF version of the above release notes, please click the button below.