Introduction

Experian has a robust network of direct publisher partners and activation platforms to help advertisers find and target their exact audience across multiple channels. In this document we outline the partners and destinations available for each type of audience solution Experian offers.

Destinations by Experian capability

These are the destinations that accept audiences from Experian's audience building platform, Audience Engine, and can be built and sent either through a self-service or managed service basis.

Partner Name

Accepts FirstParty Audiences from Experian

Accepts Partner Audiences from Marketplace

Adobe

Yes

–

Amazon

–

Yes

ArcSpan

Yes

Yes

Audigent

Yes

Yes

Beeswax

Yes

Yes

Cadent

Yes

Yes

Comcast

Yes

–

Comcast - Lens/Freewheel

Yes

Yes

Cox Media

–

–

DirectTV

–

Yes

DISH (Sling)

Yes

Yes

DV360

–

Yes

FreeWheel

Yes

Yes

Go Addressable

–

Yes

Google Ad Manager

–

Yes

Jamloop

Yes

–

LG Ads Solutions

Yes

Yes

MadHive

Yes

Yes

Magnite - Clearline

Yes

Yes

Magnite - DV+

Yes

Yes

Magnite - Springserve

Yes

Yes

Media.Net

Yes

Yes

Meta

Yes

Yes

Microsoft Advertising (formerly Xandr)

Yes

–

NBCU

Yes

Yes

Nextroll - Adroll

Yes

Yes

Nexxen

Yes

Yes

NYI

Yes

Yes

OpenAP

Yes

Yes

OpenX

Yes

Yes

Optimum Media (A4 Media) Altice

Yes

Yes

Paramount

Yes

Yes

Peacock

Yes

–

Pinterest

Yes

Yes

Pubmatic

Yes

Yes

Rokt

Yes

Yes

Samsung Ads

Yes

Yes

SimulMedia

Yes

Yes

Snapchat

Yes

–

Spectrum Reach (Charter)

Yes

–

StackAdapt

Yes

Yes

Taboola

Yes

–

The Trade Desk

Yes

Yes

TikTok

Yes

Yes

Verizon Fios

–

–

Viant

Yes

Yes

VideoAmp

Yes

–

Xumo

Yes

Yes

Yahoo

Yes

–

Yieldmo

–

Yes

Zeta

–

–

This list includes destinations that host Experian's syndicated audiences directly on their platform and are available off-the-shelf for immediate activation directly on the activation platform.

Platform Name

Adobe

Amazon

ArcSpan

Art19

Audacy

Audigent

Beeswax

Cadent

Datonics

DV360

Eyeota

FreeWheel

Index Exchange

Jamloop

Kenshoo

LG Ads Solutions

LiveRamp

MadHive

Magnite - Clearline

Magnite - DV+

Media.Net

MediaOcean

Microsoft Advertising (formerly Xandr)

Nativo

Nextroll - Adroll

Nexxen

OpenX

Optable

Pubmatic

Roku

Samsung Ads

Snapchat

StackAdapt

The Trade Desk

Verve

Viant

Yahoo

Yieldmo

These are the destinations we can send our Partner Audiences for activation. This include any restrictions for activation, which platforms make the audiences available off-the-shelf direcly in their platform.

Partner Name

Host Partner Audiences on their shelf

Accept Partner Custom Audiences

Accept Partner Audiences from Audience Engine (Marketplace)

Amazon

–

Yes

Yes

Ampersand

–

Yes

–

ArcSpan

–

Yes

Yes

Audigent

Yes

Yes

Yes

Beeswax

Yes

Yes

Yes

Cadent

–

Yes

Yes

Comcast - Lens/Freewheel

–

Yes

Yes

Dax

–

Yes

–

DirectTV

Yes

Yes

Yes

DISH (Sling)

–

Yes

Yes

DV360

Yes

–

Yes

Fox Sports

–

Yes

–

FreeWheel

Yes

Yes

Yes

Go Addressable

–

–

Yes

Google Ad Manager

–

–

Yes

Jamloop

–

Yes

–

LG Ads Solutions

–

Yes

Yes

MadHive

Yes

Yes

Yes

Magnite - Clearline

Yes

Yes

Yes

Magnite - DV+

Yes

Yes

Yes

Magnite - Springserve

Yes

Yes

Yes

Media.Net

Yes

Yes

Yes

Meta

–

Yes

Yes

Microsoft Advertising (formerly Xandr)

–

Yes

–

NBCU

–

Yes

Yes

Nextroll - Adroll

–

Yes

Yes

Nexxen

Yes

Yes

Yes

NYI

–

–

Yes

OpenAP

–

Yes

Yes

OpenX

Yes

Yes

Yes

Optimum Media (A4 Media) Altice

–

Yes

Yes

Paramount

–

Yes

Yes

Pinterest

–

Yes

Yes

Pubmatic

Yes

Yes

Yes

Rokt

–

Yes

Yes

Samsung Ads

–

Yes

Yes

SimulMedia

–

Yes

Yes

Spectrum Reach (Charter)

–

Yes

–

StackAdapt

Yes

Yes

Yes

Taboola

–

Yes

–

The Trade Desk

Yes

Yes

Yes

TikTok

–

Yes

Yes

Viant

–

Yes

Yes

Vizio/Inscape

–

Yes

–

Warner Brothers

–

Yes

–

Xumo

–

–

Yes

Yahoo

Yes

Yes

–

Yieldmo

–

Yes

Yes

Full list of destination partners

Partner Name

Host Experian Syndicated Audiences

Accepts Experian Audiences from Audience Engine

Accepts FirstParty Audiences from Experian

Accepts Partner Audiences from marketplace

Host Partner Audiences

Accepts Partner Custom Audiences

Adobe

Yes

Yes

Yes

–

–

–

Amazon

Yes

Yes

–

Yes

–

Yes

Ampersand

–

–

–

–

–

Yes

ArcSpan

Yes

Yes

Yes

Yes

–

Yes

Art19

Yes

–

–

–

–

–

Audacy

Yes

–

–

–

–

–

Audigent

Yes

Yes

Yes

Yes

Yes

Yes

Beeswax

Yes

Yes

Yes

Yes

Yes

Yes

Cadent

Yes

Yes

Yes

Yes

–

Yes

Comcast

–

Yes

Yes

–

–

–

Comcast - Lens/Freewheel

–

Yes

Yes

Yes

–

Yes

Cox Media

–

Yes

–

–

–

–

Datonics

Yes

–

–

–

–

–

Dax

–

–

–

–

–

Yes

DirectTV

–

Yes

–

Yes

Yes

Yes

DISH (Sling)

–

Yes

Yes

Yes

–

Yes

DV360

Yes

Yes

–

Yes

Yes

–

Eyeota

Yes

–

–

–

–

–

Fox Sports

–

Yes

–

–

–

Yes

FreeWheel

Yes

Yes

Yes

Yes

Yes

Yes

Frontier

–

Yes

–

–

–

–

Go Addressable

–

Yes

–

Yes

–

–

Google Ad Manager

–

Yes

–

Yes

–

–

Index Exchange

Yes

–

–

–

–

–

Jamloop

Yes

Yes

Yes

–

–

Yes

Kenshoo

Yes

–

–

–

–

–

LG Ads Solutions

Yes

Yes

Yes

Yes

–

Yes

LiveRamp

Yes

Yes

–

–

–

–

MadHive

Yes

Yes

Yes

Yes

Yes

Yes

Magnite - Clearline

Yes

Yes

Yes

Yes

Yes

Yes

Magnite - DV+

Yes

Yes

Yes

Yes

Yes

Yes

Magnite - Springserve

–

Yes

Yes

Yes

Yes

Yes

Media.Net

Yes

Yes

Yes

Yes

Yes

Yes

MediaOcean

Yes

Yes

–

–

–

–

Meta

–

Yes

Yes

Yes

–

Yes

Microsoft Advertising (formerly Xandr)

Yes

Yes

Yes

–

–

Yes

Nativo

Yes

–

–

–

–

–

NBCU

–

Yes

Yes

Yes

–

Yes

Neustar

–

Yes

–

–

–

–

Nextroll - Adroll

Yes

Yes

Yes

Yes

–

Yes

Nexxen

Yes

Yes

Yes

Yes

Yes

Yes

NYI

–

Yes

Yes

Yes

–

–

OpenAP

–

Yes

Yes

Yes

–

Yes

OpenX

Yes

Yes

Yes

Yes

Yes

Yes

Optable

Yes

–

–

–

–

–

Optimum Media (A4 Media) Altice

–

Yes

Yes

Yes

–

Yes

Paramount

–

Yes

Yes

Yes

–

Yes

Peacock

–

Yes

Yes

–

–

–

Pinterest

–

Yes

Yes

Yes

–

Yes

Pubmatic

Yes

Yes

Yes

Yes

Yes

Yes

Rokt

–

Yes

Yes

Yes

–

Yes

Roku

Yes

–

–

–

–

–

Samsung Ads

Yes

Yes

Yes

Yes

–

Yes

SimulMedia

–

Yes

Yes

Yes

–

Yes

Snapchat

Yes

Yes

Yes

–

–

–

Spectrum Reach (Charter)

–

Yes

Yes

–

–

Yes

StackAdapt

Yes

Yes

Yes

Yes

Yes

Yes

Taboola

–

Yes

Yes

–

–

Yes

The Trade Desk

Yes

Yes

Yes

Yes

Yes

Yes

TikTok

–

Yes

Yes

Yes

–

Yes

Verizon Fios

–

Yes

–

–

–

–

Verve

Yes

–

–

–

–

–

Viant

Yes

Yes

Yes

Yes

–

Yes

VideoAmp

–

Yes

Yes

–

–

–

Vizio/Inscape

–

Yes

–

–

–

Yes

Warner Brothers

–

–

–

–

–

Yes

Xumo

–

Yes

Yes

Yes

–

–

Yahoo

Yes

Yes

Yes

–

Yes

Yes

Yieldmo

Yes

Yes

–

Yes

–

Yes

Zeta

–

Yes

–

–

–

–