Experian has a robust network of direct publisher partners and activation platforms to help advertisers find and target their exact audience across multiple channels. In this document we outline the partners and destinations available for each type of audience solution Experian offers.
These are the destinations that accept audiences from Experian's audience building platform, Audience Engine, and can be built and sent either through a self-service or managed service basis.
| Partner Name | Accepts First-Party Audiences from Experian | Accepts Partner Audiences from Marketplace |
|---|---|---|
| Amazon | - | - |
| ArcSpan | Yes | Yes |
| Audigent | Yes | Yes |
| Beeswax | Yes | Yes |
| Cadent | Yes | Yes |
| Comcast | Yes | - |
| Comcast - Lens/Freewheel | - | Yes |
| Cox Media | - | - |
| DISH (Sling) | Yes | Yes |
| DV360 | - | Yes |
| DirectTV | Yes | Yes |
| FreeWheel | Yes | Yes |
| Frontier | - | - |
| Go Addressable | - | Yes |
| Google Ad Manager | - | Yes |
| Jamloop | Yes | - |
| LG Ads Solutions | Yes | Yes |
| LiveRamp | - | - |
| MadHive | Yes | Yes |
| Magnite - Clearline | Yes | Yes |
| Magnite - DV+ | Yes | Yes |
| Magnite - Springserve | Yes | Yes |
| Media.Net | Yes | Yes |
| MediaOcean | - | - |
| Meta | Yes | Yes |
| Microsoft Advertising (formerly Xandr) | Yes | - |
| NBCU | Yes | Yes |
| NYI | Yes | Yes |
| Neustar | - | - |
| OpenAP | Yes | Yes |
| OpenX | Yes | Yes |
| Optimum Media (A4 Media) Altice | Yes | Yes |
| Paramount | Yes | Yes |
| Peacock | Yes | - |
| Yes | Yes | |
| Pubmatic | Yes | Yes |
| Samsung Ads | Yes | Yes |
| SimulMedia | Yes | Yes |
| Snapchat | Yes | - |
| Spectrum Reach (Charter) | Yes | - |
| StackAdapt | Yes | Yes |
| Taboola | Yes | - |
| The Trade Desk | Yes | Yes |
| TikTok | Yes | Yes |
| Verizon Fios | - | - |
| Viant | Yes | Yes |
| VideoAmp | Yes | - |
| Vizio/Inscape | - | - |
| Xumo | Yes | Yes |
| Yahoo | Yes | - |
| Yieldmo | - | Yes |
| Zeta | - | - |
This list includes destinations that host Experian's syndicated audiences directly on their platform and are available off-the-shelf for immediate activation directly on the activation platform.
| Platform Name |
|---|
| Amazon |
| ArcSpan |
| Art19 |
| Audacy |
| Audigent |
| Beeswax |
| Cadent |
| DV360 |
| Datonics |
| Eyeota |
| FreeWheel |
| Jamloop |
| Kenshoo |
| LG Ads Solutions |
| LiveRamp |
| MadHive |
| Magnite - Clearline |
| Magnite - DV+ |
| Media.Net |
| MediaOcean |
| Microsoft Advertising (formerly Xandr) |
| Nativo |
| OpenX |
| Optable |
| Pubmatic |
| Roku |
| Samsung Ads |
| Snapchat |
| StackAdapt |
| The Trade Desk |
| Verve |
| Viant |
| Yahoo |
| Yieldmo |
These are the destinations we can send our Partner Audiences for activation. This include any restrictions for activation, which platforms make the audiences available off-the-shelf direcly in their platform.
| Partner Name | Accept Custom Audiences | Host Partner Audiences | Accepts Audiences from Audience Engine |
|---|---|---|---|
| Amazon | Yes | - | - |
| Ampersand | Yes | - | - |
| ArcSpan | Yes | - | Yes |
| Audigent | Yes | Yes | Yes |
| Beeswax | Yes | Yes | Yes |
| Cadent | Yes | - | Yes |
| Comcast - Lens/Freewheel | - | - | Yes |
| DISH (Sling) | Yes | - | Yes |
| DV360 | Yes | Yes | Yes |
| Dax | Yes | - | - |
| DirectTV | Yes | Yes | Yes |
| FreeWheel | Yes | Yes | Yes |
| Go Addressable | - | - | Yes |
| Google Ad Manager | Yes | - | Yes |
| Jamloop | Yes | - | - |
| LG Ads Solutions | Yes | - | Yes |
| MadHive | Yes | Yes | Yes |
| Magnite - Clearline | Yes | Yes | Yes |
| Magnite - DV+ | Yes | Yes | Yes |
| Magnite - Springserve | Yes | Yes | Yes |
| Media.Net | Yes | Yes | Yes |
| Meta | Yes | - | Yes |
| Microsoft Advertising (formerly Xandr) | Yes | - | - |
| NBCU | Yes | - | Yes |
| NYI | - | - | Yes |
| Nexxen | Yes | - | - |
| OpenAP | Yes | - | Yes |
| OpenX | Yes | Yes | Yes |
| Optimum Media (A4 Media) Altice | Yes | - | Yes |
| Paramount | Yes | - | Yes |
| Yes | - | Yes | |
| Pubmatic | Yes | Yes | Yes |
| Samsung Ads | Yes | - | Yes |
| SimulMedia | Yes | - | Yes |
| Spectrum Reach (Charter) | Yes | - | - |
| StackAdapt | Yes | Yes | Yes |
| Taboola | Yes | - | - |
| The Trade Desk | Yes | Yes | Yes |
| TikTok | Yes | - | Yes |
| Viant | Yes | - | Yes |
| Vizio/Inscape | Yes | - | - |
| Warner Brothers | Yes | - | - |
| Xumo | Yes | - | Yes |
| Yahoo | Yes | - | - |
| Yieldmo | Yes | - | Yes |
| artner Name | Host Experian Syndicated Audiences | Accepts Experian Audiences from Audience Engine | Accepts First-Party Audiences from Experian | Accepts Partner Audiences from marketplace | Host Partner Audiences | Accepts Partner Custom Audiences |
|---|---|---|---|---|---|---|
| Amazon | Yes | Yes | - | - | - | Yes |
| Ampersand | - | - | Yes | - | - | Yes |
| ArcSpan | Yes | Yes | Yes | Yes | - | Yes |
| Art19 | Yes | - | - | - | - | - |
| Audacy | Yes | - | - | - | - | - |
| Audigent | Yes | Yes | Yes | Yes | Yes | Yes |
| Beeswax | Yes | Yes | Yes | Yes | Yes | Yes |
| Cadent | Yes | Yes | Yes | Yes | - | Yes |
| Comcast | - | Yes | Yes | - | - | - |
| Comcast - Lens/Freewheel | - | Yes | - | Yes | - | - |
| Cox Media | - | Yes | - | - | - | - |
| DISH (Sling) | - | Yes | Yes | Yes | - | Yes |
| DV360 | Yes | Yes | - | Yes | Yes | Yes |
| Datonics | Yes | - | - | - | - | - |
| Dax | - | - | - | - | - | Yes |
| DirectTV | - | Yes | Yes | Yes | Yes | Yes |
| Eyeota | Yes | - | - | - | - | - |
| FreeWheel | Yes | Yes | Yes | Yes | Yes | Yes |
| Frontier | - | Yes | - | - | - | - |
| Go Addressable | - | Yes | - | Yes | - | - |
| Google Ad Manager | - | Yes | - | Yes | - | Yes |
| Jamloop | Yes | Yes | Yes | - | - | Yes |
| Kenshoo | Yes | - | - | - | - | - |
| LG Ads Solutions | Yes | Yes | Yes | Yes | - | Yes |
| LiveRamp | Yes | Yes | - | - | - | - |
| MadHive | Yes | Yes | Yes | Yes | Yes | Yes |
| Magnite - Clearline | Yes | Yes | Yes | Yes | Yes | Yes |
| Magnite - DV+ | Yes | Yes | Yes | Yes | Yes | Yes |
| Magnite - Springserve | - | Yes | Yes | Yes | Yes | Yes |
| Media.Net | Yes | Yes | Yes | Yes | Yes | Yes |
| MediaOcean | Yes | Yes | - | - | - | - |
| Meta | - | Yes | Yes | Yes | - | Yes |
| Microsoft Advertising (formerly Xandr) | Yes | Yes | Yes | - | - | Yes |
| NBCU | - | Yes | Yes | Yes | - | Yes |
| NYI | - | Yes | Yes | Yes | - | - |
| Nativo | Yes | - | - | - | - | - |
| Neustar | - | Yes | - | - | - | - |
| Nextroll - Adroll | - | - | Yes | - | - | - |
| Nexxen | - | - | - | - | - | Yes |
| OpenAP | - | Yes | Yes | Yes | - | Yes |
| OpenX | Yes | Yes | Yes | Yes | Yes | Yes |
| Optable | Yes | - | - | - | - | - |
| Optimum Media (A4 Media) Altice | - | Yes | Yes | Yes | - | Yes |
| Paramount | - | Yes | Yes | Yes | - | Yes |
| Peacock | - | Yes | Yes | - | - | - |
| - | Yes | Yes | Yes | - | Yes | |
| Pubmatic | Yes | Yes | Yes | Yes | Yes | Yes |
| Roku | Yes | - | - | - | - | - |
| Samsung Ads | Yes | Yes | Yes | Yes | - | Yes |
| SimulMedia | - | Yes | Yes | Yes | - | Yes |
| Snapchat | Yes | Yes | Yes | - | - | - |
| Spectrum Reach (Charter) | - | Yes | Yes | - | - | Yes |
| StackAdapt | Yes | Yes | Yes | Yes | Yes | Yes |
| Taboola | - | Yes | Yes | - | - | Yes |
| The Trade Desk | Yes | Yes | Yes | Yes | Yes | Yes |
| TikTok | - | Yes | Yes | Yes | - | Yes |
| Verizon Fios | - | Yes | - | - | - | - |
| Verve | Yes | - | - | - | - | - |
| Viant | Yes | Yes | Yes | Yes | - | Yes |
| VideoAmp | - | Yes | Yes | - | - | - |
| Vizio/Inscape | - | Yes | - | - | - | Yes |
| Warner Brothers | - | - | - | - | - | Yes |
| Xumo | - | Yes | Yes | Yes | - | Yes |
| Yahoo | Yes | Yes | Yes | - | - | Yes |
| Yieldmo | Yes | Yes | - | Yes | - | Yes |
| Zeta | - | Yes | - | - | - | - |