Experian has a robust network of direct publisher partners and activation platforms to help advertisers find and target their exact audience across multiple channels. In this document we outline the partners and destinations available for each type of audience solution Experian offers.
These are the destinations that accept audiences from Experian's audience building platform, Audience Engine, and can be built and sent either through a self-service or managed service basis.
| Destination Partner Name | Do they accept first party audiences? | Will they accept partner audiences from our Marketplace? |
| ArcSpan | Yes | Yes |
| Audigent | Yes | Yes |
| Beeswax | Yes | Yes |
| Cadent | Yes | Yes |
| Comcast | Yes | - |
| Cox Media | - | - |
| Dax | - | Yes |
| DirectTV | Yes | Yes |
| DISH (Sling) | Yes | Yes |
| FreeWheel | Yes | Yes |
| Frontier | - | - |
| Go Addressable | - | - |
| Jamloop | Yes | - |
| LG Ads Solutions | Yes | Yes |
| LiveRamp | - | - |
| MadHive | Yes | Yes |
| Magnite - Clearline | Yes | - |
| Media.Net | Yes | Yes |
| MediaOcean | - | - |
| Meta | Yes | Yes |
| Microsoft Advertising (formerly Xandr) | Yes | - |
| NBCU | Yes | Yes |
| Neustar | - | - |
| NYI | Yes | Yes |
| OpenAP | Yes | Yes |
| OpenX | Yes | Yes |
| Optimum Media (A4 Media) Altice | Yes | Yes |
| Peacock | Yes | - |
| Yes | Yes | |
| Pubmatic | Yes | Yes |
| Samsung Ads | Yes | Yes |
| Snapchat | Yes | - |
| Spectrum Reach (Charter) | Yes | - |
| StackAdapt | Yes | Yes |
| The Trade Desk | Yes | Yes |
| TikTok | Yes | Yes |
| Verizon Fios | - | - |
| Viant | - | - |
| VideoAmp | Yes | - |
| Vizio/Inscape | - | - |
| Yahoo | Yes | - |
| Yieldmo | - | Yes |
| Zeta | - | - |
This list includes destinations that host Experian's syndicated audiences directly on their platform and are available off-the-shelf for immediate activation directly on the activation platform.
| Destination Partner Name |
| Amazon |
| ArcSpan |
| Art19 |
| Audacy |
| Audigent |
| Beeswax |
| Cadent |
| Datonics |
| Eyeota |
| FreeWheel |
| Index Exchange |
| Jamloop |
| Kenshoo |
| LG Ads Solutions |
| LiveRamp |
| MadHive |
| Magnite - Clearline |
| Media.Net |
| MediaOcean |
| Microsoft Advertising (formerly Xandr) |
| Nativo |
| Nextroll |
| OpenX |
| Optable |
| Pubmatic |
| Roku |
| Samsung Ads |
| Snapchat |
| Sonobi |
| StackAdapt |
| The Trade Desk |
| Verve |
| Viant |
| Yahoo |
| Yieldmo |
These are the destinations we can send our Partner Audiences for activation. This include any restrictions for activation, which platforms make the audiences available off-the-shelf direcly in their platform.
| Destination Partner Name | Do they host audiences? |
| Ampersand | - |
| ArcSpan | - |
| Audigent | Yes |
| Beeswax | Yes |
| Cadent | - |
| Comcast | - |
| Comscore | - |
| Dax | - |
| DISH (Sling) | - |
| DV360 | Yes |
| FreeWheel | Yes |
| GAM | Yes |
| Go Addressable | - |
| LG Ads Solutions | - |
| MadHive | Yes |
| Magnite - Clearline | Yes |
| Magnite - DV+ | Yes |
| Magnite - Springserve | Yes |
| Meta | - |
| NBCU | - |
| NYI | - |
| OpenAP | - |
| OpenX | Yes |
| Optimum Media (A4 Media) Altice | - |
| Paramount | Yes |
| - | |
| Pubmatic | Yes |
| Samsung Ads | - |
| Sonobi | Yes |
| Spectrum Reach (Charter) | - |
| StackAdapt | Yes |
| The Trade Desk | Yes |
| TikTok | - |
| Verizon Fios | - |
| Warner Brothers | - |
| Yieldmo | - |
| Destination | Accept first-party audiences | Accept Experian Audiences from Audience Engine | Accept Partner Audiences from Audience Engine (Marketplace) | Host Experian Audiences on their shelf | Host Partner Audiences on their shelf |
| Amazon | - | - | - | Yes | - |
| Ampersand | Yes | - | - | - | - |
| ArcSpan | Yes | Yes | Yes | Yes | - |
| Art19 | - | - | - | Yes | - |
| Audacy | - | - | - | Yes | - |
| Audigent | Yes | Yes | Yes | Yes | Yes |
| Beeswax | Yes | Yes | Yes | Yes | Yes |
| Cadent | Yes | Yes | Yes | Yes | - |
| Comcast | Yes | Yes | - | - | - |
| Cox Media | - | Yes | - | - | - |
| Datonics | - | - | - | Yes | - |
| Dax | - | Yes | Yes | - | - |
| DirectTV | Yes | Yes | Yes | - | - |
| DISH (Sling) | Yes | Yes | Yes | - | - |
| DV360 | - | Yes | Yes | Yes | Yes |
| Eyeota | - | - | - | Yes | - |
| FreeWheel | Yes | Yes | Yes | Yes | Yes |
| Frontier | - | Yes | - | - | - |
| GAM | - | Yes | Yes | - | - |
| Go Addressable | - | Yes | - | - | - |
| Index Exchange | - | - | - | Yes | - |
| Jamloop | Yes | Yes | - | Yes | - |
| Kenshoo | - | - | - | Yes | - |
| LG Ads Solutions | Yes | Yes | Yes | Yes | - |
| LiveRamp | - | Yes | - | Yes | - |
| MadHive | Yes | Yes | Yes | Yes | Yes |
| Magnite - Clearline | Yes | Yes | - | Yes | Yes |
| Magnite - DV+ | Yes | Yes | Yes | Yes | Yes |
| Magnite - Springserve | Yes | Yes | Yes | - | Yes |
| Media.Net | Yes | Yes | Yes | Yes | - |
| MediaOcean | - | Yes | - | Yes | - |
| Meta | Yes | Yes | Yes | - | - |
| Microsoft Advertising (formerly Xandr) | Yes | Yes | - | Yes | - |
| Nativo | - | - | - | Yes | - |
| NBCU | Yes | Yes | Yes | - | - |
| Neustar | - | Yes | - | - | - |
| Nextroll | - | - | - | Yes | - |
| NYI | Yes | Yes | Yes | - | - |
| OpenAP | Yes | Yes | Yes | - | - |
| OpenX | Yes | Yes | Yes | Yes | Yes |
| Optable | - | - | - | Yes | - |
| Optimum Media (A4 Media) Altice | Yes | Yes | Yes | - | - |
| Paramount | Yes | Yes | Yes | - | - |
| Peacock | Yes | Yes | - | - | - |
| Yes | Yes | Yes | - | - | |
| Pubmatic | Yes | Yes | Yes | Yes | Yes |
| Roku | - | - | - | Yes | - |
| Samsung Ads | Yes | Yes | Yes | Yes | - |
| SimulMedia | - | - | - | - | - |
| Snapchat | Yes | Yes | - | Yes | - |
| Sonobi | - | - | - | Yes | Yes |
| Spectrum Reach (Charter) | Yes | Yes | - | - | - |
| StackAdapt | Yes | Yes | Yes | Yes | Yes |
| The Trade Desk | Yes | Yes | Yes | Yes | Yes |
| TikTok | Yes | Yes | Yes | - | - |
| Verizon Fios | - | Yes | - | - | - |
| Verve | - | - | - | Yes | - |
| Viant | - | Yes | - | Yes | - |
| VideoAmp | Yes | Yes | - | - | - |
| Vizio/Inscape | - | Yes | - | - | - |