Experian has a robust network of direct publisher partners and activation platforms to help advertisers find and target their exact audience across multiple channels. In this document we outline the partners and destinations available for each type of audience solution Experian offers.
These are the destinations that accept audiences from Experian's audience building platform, Audience Engine, and can be built and sent either through a self-service or managed service basis.
| Destination Partner Name | Do they accept first party audiences? | Are there any restrictions for first party audiences? | Will they accept partner audiences from our Marketplace? |
| ArcSpan | Yes | - | Yes |
| Audigent | Yes | - | Yes |
| Cadent | Yes | - | Yes |
| Comcast | Yes | Managed Service Only | - |
| Cox Media | - | - | - |
| Dax | - | - | Yes |
| DirectTV | Yes | Limited Sitelist | Yes |
| DISH (Sling) | Yes | Limited Sitelist | Yes |
| FreeWheel | Yes | - | - |
| Frontier | - | - | - |
| Jamloop | Yes | - | - |
| LG Ads Solutions | Yes | - | - |
| LiveRamp | - | - | - |
| MadHive | Yes | - | Yes |
| Magnite | Yes | - | - |
| Media.Net | Yes | - | Yes |
| MediaOcean | - | - | - |
| Meta | Yes | - | Yes |
| Microsoft Advertising (formerly Xandr) | - | - | - |
| NBCU | Yes | Managed Service Only | Yes |
| Neustar | - | - | - |
| NYI | Yes | - | - |
| OpenAP | Yes | - | Yes |
| OpenX | Yes | - | - |
| Optimum Media (A4 Media) Altice | Yes | Managed Service Only | Yes |
| Peacock | Yes | Managed Service Only | - |
| Yes | - | - | |
| Pubmatic | - | - | Yes |
| Samsung Ads | Yes | - | - |
| Snapchat | Yes | - | - |
| Spectrum Reach (Charter) | Yes | Managed Service Only | - |
| The Trade Desk | Yes | - | Yes |
| TikTok | Yes | - | - |
| Verizon Fios | - | - | - |
| Viant | - | - | - |
| VideoAmp | Yes | - | - |
| Vizio/Inscape | - | - | - |
| Yahoo | Yes | - | - |
| Yieldmo | - | - | Yes |
| Zeta | - | - | - |
This list includes destinations that host Experian's syndicated audiences directly on their platform and are available off-the-shelf for immediate activation directly on the activation platform.
| Destination Partner Name |
| Amazon |
| ArcSpan |
| Art19 |
| Audacy |
| Audigent |
| Beeswax |
| Cadent |
| Datonics |
| Eyeota |
| FreeWheel |
| Jamloop |
| Kenshoo |
| LG Ads Solutions |
| LiveRamp |
| MadHive |
| Magnite |
| Media.Net |
| MediaOcean |
| Microsoft Advertising (formerly Xandr) |
| Nativo |
| Nextroll |
| OpenX |
| Optable |
| Pubmatic |
| Roku |
| Samsung Ads |
| Snapchat |
| Sonobi |
| StackAdapt |
| The Trade Desk |
| Verve |
| Viant |
| Yahoo |
| Yieldmo |
These are the destinations we can send our Partner Audiences for activation. This include any restrictions for activation, which platforms make the audiences available off-the-shelf direcly in their platform.
| Destination Partner Name | Are there restrictions? | Do they host audiences? |
| Ampersand | Campaign-based activation only | - |
| ArcSpan | - | - |
| Audigent | - | Yes |
| Cadent | - | - |
| Comcast | Campaign-based activation only | - |
| Comscore | Campaign-based activation only | - |
| Dax | - | - |
| DirectTV | - | - |
| DISH (Sling) | - | - |
| FreeWheel | Destination activation only | - |
| LG Ads Solutions | Campaign-based activation only | - |
| MadHive | - | - |
| Magnite | - | Yes |
| Media.Net | - | - |
| Meta | - | - |
| NBCU | - | - |
| OpenAP | - | - |
| Optimum Media (A4 Media) Altice | - | - |
| Destination activation only | - | |
| Pubmatic | - | Yes |
| Samsung Ads | Destination activation only | - |
| Sonobi | - | Yes |
| Spectrum Reach (Charter) | Campaign-based activation only | - |
| The Trade Desk | - | Yes |
| Verizon Fios | Campaign-based activation only | - |
| Vizio/Inscape | Destination activation only | - |
| Warner Brothers | Campaign-based activation only | - |
| Yieldmo | - | - |
| Destination Partner Name | Can accept custom audiences via Audience Engine | Can accept Experian syndicated audiences | Can accept first-party audiences | Are there any restrictions for first party audiences? | Can accept partner audiences | Are there any restrictions on accepting partner audiences? | Can accept syndicated partner audiences. | Can accept Partner Audiences from Experian's data marketplace. |
| Ampersand | - | - | Yes | Managed Service Only | Yes | Campaign-based activation only | - | - |
| ArcSpan | Yes | Yes | Yes | - | Yes | - | - | Yes |
| Art19 | - | Yes | - | - | - | - | - | - |
| Audacy | - | Yes | - | - | - | - | - | - |
| Audigent | Yes | Yes | Yes | - | Yes | - | Yes | Yes |
| Beeswax | - | Yes | - | - | - | - | - | - |
| Cadent | Yes | Yes | Yes | - | Yes | - | - | Yes |
| Comcast | Yes | - | Yes | Managed Service Only | Yes | Campaign-based activation only | - | - |
| Comscore | - | - | - | - | Yes | Campaign-based activation only | - | - |
| Cox Media | Yes | - | - | - | - | - | - | - |
| Datonics | - | Yes | - | - | - | - | - | - |
| Dax | Yes | - | - | - | Yes | - | - | Yes |
| DirectTV | Yes | - | Yes | Limited Sitelist | Yes | - | - | Yes |
| DISH (Sling) | Yes | - | Yes | Limited Sitelist | Yes | - | - | Yes |
| Eyeota | - | Yes | - | - | - | - | - | - |
| FreeWheel | Yes | Yes | Yes | - | Yes | Destination activation only | - | - |
| Frontier | Yes | - | - | - | - | - | - | - |
| Jamloop | Yes | Yes | Yes | - | - | - | - | - |
| Kenshoo | - | Yes | - | - | - | - | - | - |
| LG Ads Solutions | Yes | Yes | Yes | - | Yes | Campaign-based activation only | - | - |
| LiveRamp | Yes | Yes | - | - | - | - | - | - |
| MadHive | Yes | Yes | Yes | - | Yes | - | - | Yes |
| Magnite | Yes | Yes | Yes | - | Yes | - | Yes | - |
| Media.Net | Yes | Yes | Yes | - | Yes | - | - | Yes |
| MediaOcean | Yes | Yes | - | - | - | - | - | - |
| Meta | Yes | - | Yes | - | Yes | - | - | Yes |
| Microsoft Advertising (formerly Xandr) | Yes | Yes | - | - | - | - | - | - |
| Nativo | - | Yes | - | - | - | - | - | - |
| NBCU | Yes | - | Yes | Managed Service Only | Yes | - | - | Yes |
| Neustar | Yes | - | - | - | - | - | - | - |
| Nextroll | - | Yes | - | - | - | - | - | - |
| NYI | Yes | - | Yes | - | - | - | - | - |
| OpenAP | Yes | - | Yes | - | Yes | - | - | Yes |
| OpenX | Yes | Yes | Yes | - | - | - | - | - |
| Optable | - | Yes | - | - | - | - | - | - |
| Optimum Media (A4 Media) Altice | Yes | - | Yes | Managed Service Only | Yes | - | - | Yes |
| Peacock | Yes | - | Yes | Managed Service Only | - | - | - | - |
| Yes | - | Yes | - | Yes | Destination activation only | - | - | |
| Pubmatic | Yes | Yes | - | - | Yes | - | Yes | Yes |
| Roku | - | Yes | - | - | - | - | - | - |
| Samsung Ads | Yes | Yes | Yes | - | Yes | Destination activation only | - | - |
| Snapchat | Yes | Yes | Yes | - | - | - | - | - |
| Sonobi | - | Yes | - | - | Yes | - | Yes | - |
| Spectrum Reach (Charter) | Yes | - | Yes | Managed Service Only | Yes | Campaign-based activation only | - | - |
| StackAdapt | - | Yes | - | - | - | - | - | - |
| The Trade Desk | Yes | Yes | Yes | - | Yes | - | Yes | Yes |
| TikTok | Yes | - | Yes | - | - | - | - | - |
| Verizon Fios | Yes | - | - | - | Yes | Campaign-based activation only | - | - |
| Verve | - | Yes | - | - | - | - | - | - |
| Viant | Yes | Yes | - | - | - | - | - | - |
| VideoAmp | Yes | - | Yes | - | - | - | - | - |
| Vizio/Inscape | Yes | - | - | - | Yes | Destination activation only | - | - |
| Warner Brothers | - | - | - | - | Yes | Campaign-based activation only | - | - |
| Yahoo | Yes | Yes | Yes | - | - | - | - | - |
| Yieldmo | Yes | Yes | - | - | Yes | - | - | Yes |
| Zeta | Yes | - | - | - | - | - | - | - |
| Nexxen | - | - | - | - | - | - | - | - |
| Index Exchange | - | - | - | - | - | - | - | - |
| Nexstar | - | - | - | - | - | - | - | - |
| Amazon | - | Yes | - | - | - | - | - | - |