Syndicated Audiences Release Notes
Recent updates to Experian's syndicated audiences
Use this navigation to jump to learn more about the update:
This update introduces 50 distinct auto loyalty audiences. It incorporates core attributes including ownership history, vehicle make affinity, purchase intent, service engagement, and preferred automotive brands. These audiences allow you to target, reach and provide more effective messaging in automotive marketing campaigns.
An auto brand can use the 'Auto Loyalists: Acura' segment to target specific audiences, while another brand could use 'Auto Loyalists: Alfa Romeo' to personalize offers based on demographic traits.
| Field ID | Field Name |
| 80457 | Auto Loyalists: Acura |
| 80458 | Auto Loyalists: Alfa Romeo |
| 80459 | Auto Loyalists: Audi |
| 80460 | Auto Loyalists: BMW |
| 80461 | Auto Loyalists: Buick |
| 80462 | Auto Loyalists: Cadillac |
| 80463 | Auto Loyalists: Chevrolet |
| 80464 | Auto Loyalists: Chrysler |
| 80465 | Auto Loyalists: Dodge |
| 80466 | Auto Loyalists: Ford |
| 80467 | Auto Loyalists: Genesis |
| 80468 | Auto Loyalists: GMC |
| 80469 | Auto Loyalists: Honda |
| 80470 | Auto Loyalists: Hyundai |
| 80471 | Auto Loyalists: Infiniti |
| 80472 | Auto Loyalists: Jaguar |
| 80473 | Auto Loyalists: Jeep |
| 80474 | Auto Loyalists: Kia |
| 80475 | Auto Loyalists: Land Rover |
| 80476 | Auto Loyalists: Lexus |
| 80477 | Auto Loyalists: Lincoln |
| 80479 | Auto Loyalists: Maserati |
| 80480 | Auto Loyalists: Mazda |
| 80481 | Auto Loyalists: Mercedes-Benz |
| 80482 | Auto Loyalists: MINI |
| 80483 | Auto Loyalists: Mitsubishi |
| 80484 | Auto Loyalists: Nissan |
| 80486 | Auto Loyalists: Porsche |
Field ID |
Field Name |
80487 |
Auto Loyalists: Ram |
80489 |
Auto Loyalists: Subaru |
80490 |
Auto Loyalists: Tesla |
80491 |
Auto Loyalists: Toyota |
80492 |
Auto Loyalists: Volkswagen |
80493 |
Auto Loyalists: Volvo |
80496 |
Auto Loyalists: Sedan Owners |
80498 |
Auto Loyalists: Truck Owners |
80500 |
Auto Loyalists: Minivan Owners |
80501 |
Auto Loyalists: EV Owners |
80502 |
Auto Loyalists: Hybrid Owners |
80503 |
Auto Loyalists: Electrified Vehicle Owners |
80504 |
Auto Loyalists: Luxury Sports Car Owners |
80505 |
Auto Loyalists: Luxury Car Owners |
80506 |
Auto Loyalists: Non-Luxury Sports Car Owners |
80507 |
Auto Loyalists: Non-Luxury Full-Size SUV Owners |
80508 |
Auto Loyalists: Non-Luxury Full-Size Car Owners |
80509 |
Auto Loyalists: Non-Luxury Mid-Size Car Owners |
80515 |
Used Auto Loyal Buyers |
80516 |
Auto Leasing Loyalists |
80517 |
Current Auto Lessees |
80518 |
Current Truck Lessees - Auto |
This update introduces 61 demographic segments, organized in the table below, that categorize households and individuals based on factors such as generation, income levels, gender, and urbanicity. These groupings enable marketers to analyze and target consumer behaviors and preferences with greater precision, supporting more effective audience segmentation and personalized marketing efforts.
A retail brand can use the 'Silent Generation Urban Households ' segment to target specific audiences, while another brand could use 'Silent Generation Suburban Households ' to personalize offers based on demographic traits.
Field ID |
Field Name |
80396 |
Silent Generation Urban Households |
80397 |
Silent Generation Suburban Households |
80398 |
Silent Generation Rural Households |
80399 |
Silent Generation Males |
80400 |
Silent Generation Household Income Less than $50K |
80401 |
Silent Generation Household Income $50K-$99K |
80402 |
Silent Generation Household Income $500K-$999K |
80403 |
Silent Generation Household Income $1M Plus |
80404 |
Silent Generation Females |
80405 |
Millennial Urban Households |
80406 |
Millennial Suburban Households |
80407 |
Millennial Rural Households |
80408 |
Millennial Males |
80409 |
Millennial Household Income Less than $50K |
80410 |
Millennial Household Income $50K-$99K |
80411 |
Millennial Household Income $500K-$999K |
80412 |
Millennial Household Income $250K-$499K |
80413 |
Millennial Household Income $1M Plus |
80414 |
Millennial Household Income $150K-$249K |
80415 |
Millennial Household Income $100K-$149K |
80416 |
Millennial Females |
80417 |
Gen Z Urban Households |
80418 |
Gen Z Suburban Households |
80419 |
Gen Z Rural Households |
80420 |
Gen Z Males |
80421 |
Gen Z Household Income Less than $50K |
80422 |
Gen Z Household Income $50K-$99K |
80423 |
Gen Z Household Income $150K-$249K |
80424 |
Gen Z Household Income $100K-$149K |
Field ID |
Field Name |
80425 |
Gen Z Females |
80426 |
Gen X Urban Households |
80427 |
Gen X Suburban Households |
80428 |
Gen X Rural Households |
80429 |
Gen X Males |
80430 |
Gen X Household Income Less than $50K |
80431 |
Gen X Household Income $50K-$99K |
80432 |
Gen X Household Income $500K-$999K |
80433 |
Gen X Household Income $250K-$499K |
80434 |
Gen X Household Income $150K-$249K |
80435 |
Gen X Household Income $1M Plus |
80436 |
Gen X Household Income $100K-$149K |
80437 |
Gen X Females |
80438 |
Baby Boomer Urban Households |
80439 |
Baby Boomer Suburban Households |
80440 |
Baby Boomer Rural Households |
80441 |
Baby Boomer Males |
80442 |
Baby Boomer Household Income Less than $50K |
80443 |
Baby Boomer Household Income $50K-$99K |
80444 |
Baby Boomer Household Income $500K-$999K |
80445 |
Baby Boomer Household Income $250K-$499K |
80446 |
Baby Boomer Household Income $1M Plus |
80447 |
Baby Boomer Household Income $150K-$249K |
80448 |
Baby Boomer Household Income $100K-$149K |
80449 |
Baby Boomer Females |
80451 |
Urban Core (Downtown and Central Districts) |
80452 |
Close-In Suburbs (First-Ring Areas) |
80453 |
Outer-Ring Suburbs (Second-Ring Areas) |
80454 |
Small Town Centers (Main Street Communities) |
80455 |
Rural (Low-Density Commuter Areas) |
80456 |
Rural Remote (Countryside) |
80450 |
Multigenerational Household |
This update impacts 34 estimated income segments, reflecting a comprehensive revision of household and individual characteristics across multiple demographic factors. The changes introduce a refined breakdown by generation, income bands, gender, and urbanicity, providing more precise segmentation of consumer groups without referencing specific income ranges. With these enhanced audience definitions, marketers can accurately target and personalize their campaigns, tailoring offers and messaging to distinct demographic profiles and consumer preferences for greater effectiveness.
A home improvement brand can use the 'Household Income Range $1000-$24999' segment to target specific audiences, while another brand could use 'Household Income Range $25000-$49999' to personalize offers based on demographic traits.
Field ID |
Field Name |
24008_A |
Household Income Range $1000-$24999 |
24008_B |
Household Income Range $25000-$49999 |
24008_C |
Household Income Range $50000-$74999 |
24008_D |
Household Income Range $75000-$99999 |
24008_E |
Household Income Range $100000-$124999 |
24008_F |
Household Income Range $125000-$149999 |
24008_G |
Household Income Range $150000-$174999 |
24008_H |
Household Income Range $175000-$199999 |
24008_I |
Household Income Range $200000-$249999 |
24008_J |
Household Income Range $250000-$749999 |
24008_K |
Household Income Range $750000-$1499999 |
24008_L |
Household Income Range $1500000-$2499999 |
24008_M |
Household Income Range $2500000+ |
77711_Y |
Millennials - Income Range $100,000 Plus |
27703_A |
RC:EHI Amount 1-15K V7 = A |
27704_B |
RC:EHI Amount 1-50K V7 = B |
27705_C |
RC: EHI Amount 15-25KV7=C |
Field ID |
Field Name |
27706_D |
RC: EHI Amount 25-40KV7=D |
27707_E |
RC: EHI Amount 40-50KV7=E |
27708_F |
RC: EHI Amount 50-60KV7=F |
27709_G |
RC: EHI Amount 60-75KV7=G |
27710_H |
RC: EHI Amount 75K+V7=H |
27711_I |
RC: EHI Amount 100K+V7=I |
27712_J |
RC: EHI Amount 125K+V7=J |
27713_K |
RC: EHI Amount 150K+V7=K |
27714_L |
RC: EHI Amount 175K+V7=L |
27715_M |
RC: EHI Amount 200K+V7=M |
80207_N |
RC: EHI Amount 250K+V7=N |
80208_O |
RC: EHI Amount 500K+V7=O |
80209_P |
RC: EHI Amount 750K+V7=P |
80210_Q |
RC EHI Amount $1000K+V7=Q |
80211_R |
RC EHI Amount $1500K+V7=R |
80212_R |
RC EHI Amount $2000K+V7=S |
80213_T |
RC EHI Amount $2500K+V7=T |
This update features seven segments that differentiate consumers according to financial spending capacity and demographic traits. These segments represent a spectrum from elite to mid-level spenders, as well as variations in household structure and geographic setting. By leveraging these segments, brands can identify high-value consumer groups, personalize offers based on spending habits and location, and optimize outreach strategies for each audience profile.
A financial brand can use the 'Premium Spend Index Elite' segment to target specific audiences, while another brand could use 'Premium Spend Index Upper Mid' to personalize offers based on demographic traits.
| Field ID | Field Name |
| 80335 | Premium Spend Index Elite |
| 80336 | Premium Spend Index Upper Mid |
| 80337 | Premium Spend Index Mid |
| 80338 | Premium Spend Index Emerging |
| 80339 | Trusted Spend Profile Prime Plus |
| 80340 | Trusted Spend Profile Prime |
| 80341 | Trusted Spend Profile Stable |
This update delivers 27 distinct segments that offer a comprehensive view of household and individual spending behaviors. Organized by factors such as generation, income level, gender, and urbanicity, these segments allow marketers to analyze consumer patterns with greater nuance. Importantly, this approach enables more targeted and relevant campaigns while supporting a privacy-forward strategy for reaching audiences.
An entertainment brand can use the 'College Tuition Planners and Payers' segment to target specific audiences, while another brand could use 'Food Away From Home Spenders' to personalize offers based on demographic traits.
Field ID |
Field Name |
80369 |
CollegeTuition_Segment - GeoIndex High Spend |
80370 |
Foodhome_Segment - GeoIndex High Spend |
80371 |
Foodaway_Segment - GeoIndex High Spend |
80372 |
LawnGarden_Segment - GeoIndex High Spend |
80373 |
VacationClubs_Segment - GeoIndex High Spend |
80374 |
ElectricVehicleCharging_Segment - GeoIndex High Spend |
80375 |
VehiclePurchases_Segment - GeoIndex High Spend |
80376 |
Apparel / Family Clothing Stores - Affinity GeoIndex High Spend |
80377 |
Apparel / Men's and Women's Clothing Stores - Affinity GeoIndex High Spend |
80378 |
Apparel / Women's Ready to Wear and Accessory Stores - Affinity GeoIndex High Spend |
Field ID |
Field Name |
80379 |
Apparel / Apparel and Accesory Stores - Affinity GeoIndex High Spend |
80380 |
Apparel / Sports and Activewear Shops - Affinity GeoIndex High Spend |
80381 |
Apparel / Men's and Boy's Clothing & Accessory Stores - Affinity GeoIndex High |
80382 |
Apparel / Children and Infant Wear Stores - Affinity GeoIndex High Spend |
80383 |
Apparel / Shoe Stores (Footwear) - Affinity GeoIndex High Spend |
80384 |
Auto-Related / Parts and Tires - Affinity GeoIndex High Spend |
80385 |
Auto-Related / Repairs and Service - Affinity GeoIndex High Spend |
80386 |
Charitable - Donations to Charities and Social Organizations - Affinity GeoIndex High Spend |
80387 |
Entertaiment / Theaters - Affinity GeoIndex High Spend |
This update impacts a total of 6 Geo-Indexed estimated income segments. The changes specifically introduce expanded income brackets, now representing higher household income ranges and allowing for more granular differentiation among affluent groups. With these updates, marketers can strategically identify and target audience clusters in upper income tiers, enabling highly tailored messaging and campaign offers based on refined demographic and economic profiles.
A luxury home retailer can target households with incomes above $1,000,000 by promoting bespoke furnishing collections and elite interior design services tailored to ultra-affluent buyers.
| Field ID | Field Name |
| 80329 | Geo-Indexed: Household Income: $75,000 plus |
| 80330 | Geo-Indexed: Household Income: $100,000 plus |
| 80907 | Geo-Indexed: Household Income: $250,000-$499,999 |
| 80908 | Geo-Indexed: Household Income: $500,000-$749,999 |
| 80909 | Geo-Indexed: Household Income: $750,000-$999,999 |
| 80915 | Geo-Indexed: Household Income $1,000,000 plus |
This update introduces 27 publisher derived segments that have been developed in partnership with Fandom and Warner Music Group and capture audience affinities for specific entertainment genres, such as Action, Adventure, Comedy, Drama, Fantasy, Fighting, Live Action Content, and RPG. These segments allow marketers to precisely target and analyze consumers based on their fandom preferences, enabling more effective personalization and campaign strategies.
A travel brand can use the 'Fandom Action Genre Fans' segment to target specific audiences, while another brand could use 'Fandom Adventure Genre Fans' to personalize offers based on demographic traits.
Field ID |
Field Name |
80876 |
Fandom Action Genre Fans |
80877 |
Fandom Adventure Genre Fans |
80878 |
Fandom Comedy Genre Fans |
80879 |
Fandom Drama Genre Fans |
80880 |
Fandom Fantasy Genre Fans |
80881 |
Fandom Fighting Genre Fans |
80882 |
Fandom Live Action Content Fans |
80883 |
Fandom RPG Genre Fans |
80884 |
Fandom SciFi Genre Fans |
80885 |
Fandom Strategy Genre Fans |
80886 |
Fandom Book Lovers |
80887 |
Fandom Comics Fans |
80888 |
Fandom Gaming Enthusiasts |
80889 |
Fandom Movie Lovers |
80890 |
Fandom TV Show Fans |
80891 |
Fandom Mobile Gamers |
80892 |
Fandom PC Gamers |
80893 |
Fandom PS3 Gamers |
80894 |
Fandom PS4 Gamers |
80895 |
Fandom Nintendo Switch Gamers |
80896 |
Fandom Xbox 360 Gamers |
80897 |
Fandom Xbox One Gamers |
Field ID |
Field Name |
80537 |
Warner Music Group Media Entertainment Enthusiasts |
80538 |
Warner Music Group Music Lovers |
80539 |
Warner Music Group Blues Music Fans |
80540 |
Warner Music Group Country Music Fans |
80541 |
Warner Music Group EDM Fans |
80542 |
Warner Music Group Latin Music Fans |
80543 |
Warner Music Group Indie Alternative Rock Fans |
80544 |
Warner Music Group Pop Music Fans |
80545 |
Warner Music Group Rap and Hip-Hop Fans |
80546 |
Warner Music Group Rock Music Fans |
80547 |
Warner Music Group World Music Fans |
80548 |
Warner Music Group Bruno Mars Fans |
80549 |
Warner Music Group Cardi B Fans |
80550 |
Warner Music Group David Guetta Fans |
80551 |
Warner Music Group Dua Lipa Fans |
80552 |
Warner Music Group Ed Sheeran Fans |
This update introduces 200 new TV viewership audience segments, each defined by criteria such as entertainment platform preferences. The segments reflect a wide array of consumer traits, offering insight into viewing habits and lifestyle characteristics. By leveraging these audience groups, marketers can develop highly targeted campaigns that align with consumers’ media consumption patterns.
A gaming brand can use the 'Amazon OTT Watchers' segment to target specific audiences, while another brand could use 'Game Console Users' to personalize offers based on demographic traits.
Field ID |
Field Name |
80677 |
Amazon OTT Watchers |
80678 |
Game Console Users |
80679 |
Hulu OTT Watchers |
80680 |
Netflix OTT Watchers |
80681 |
OTT SVOD Watchers |
80682 |
Premium Sports Paid Subscribers |
80683 |
Streaming DVR Paid Subscribers |
80684 |
YouTube OTT Watchers |
80685 |
Early Adopter Gamers |
80686 |
General Early Adopters |
80687 |
Home Tech Early Adopters |
80688 |
Digital Currency Enthusiasts |
80689 |
Spanish‑Language TV Watchers |
80690 |
FIFA World Cup Viewers |
80691 |
Amazon Prime Day Shoppers |
80692 |
Heavy Social Media Users |
80693 |
TikTok Users |
80694 |
American Football Fans |
80695 |
Awards Show Fans |
80696 |
Baseball Fans |
80697 |
Basketball Fans |
80698 |
Combat Sports Fans |
80699 |
eSports Fans |
80700 |
Fantasy Sports Players |
80701 |
Golf Fans |
80702 |
Online Gambling Participants |
80703 |
Stock Car Racing Fans |
80704 |
Womens Soccer Fans |
80705 |
FIFA World Cup TV Viewers |
80706 |
NBA Finals TV Viewers |
80707 |
NBA Playoffs TV Viewers |
80708 |
NCAA Basketball Finals Viewers |
80709 |
NCAA Bowl Game Viewers |
80710 |
NFL Playoffs TV Viewers |
80711 |
NHL Playoffs TV Viewers |
80712 |
Stanley Cup Finals Viewers |
80713 |
Summer Olympics Viewers |
80714 |
Super Bowl TV Viewers |
80715 |
Academy Awards Viewers |
80716 |
Emmy Awards Viewers |
80717 |
Golden Globe Awards Viewers |
80718 |
GRAMMY Awards Viewers |
80719 |
Winter Olympics Viewers |
80720 |
World Series Viewers |
80721 |
Action Adventure TV Viewers |
80722 |
Animation TV Viewers |
80723 |
Comedy TV Viewers |
80724 |
Cooking TV Viewers |
80725 |
Documentary TV Viewers |
80726 |
Drama TV Viewers |
80727 |
Educational TV Viewers |
80728 |
Foreign Language TV Viewers |
80729 |
Game Show TV Viewers |
80730 |
Home and Garden TV Viewers |
80731 |
Home Shopping TV Viewers |
80732 |
Kids TV Viewers |
80733 |
Movie TV Viewers |
80734 |
Music TV Viewers |
80735 |
News TV Viewers |
80736 |
Paid Programming Viewers |
80737 |
Politics and Public Affairs TV Viewers |
80738 |
Reality TV Viewers |
80739 |
Religious TV Viewers |
80740 |
Sci Fi and Fantasy TV Viewers |
80741 |
Soap Opera TV Viewers |
80742 |
Sports TV Viewers |
80743 |
Talk Show TV Viewers |
80744 |
Thriller and Horror TV Viewers |
80745 |
Travel TV Viewers |
80746 |
Variety TV Viewers |
80747 |
Heavy Television Viewers |
80748 |
Light Television Viewers |
80749 |
AandE Network Viewers |
80750 |
ABC Network Viewers |
80751 |
American Heroes Channel Viewers |
80752 |
AMC Network Viewers |
80753 |
Animal Planet Viewers |
80754 |
BBC America Viewers |
80755 |
BET Network Viewers |
80756 |
Big Ten Network Viewers |
80757 |
Boomerang Network Viewers |
80758 |
Bravo Network Viewers |
80759 |
Cartoon Network and Adult Swim Viewers |
80760 |
CBS Network Viewers |
80761 |
Christian TV Network Viewers |
80762 |
Cinemax Network Viewers |
80763 |
CMT Network Viewers |
80764 |
CNBC Network Viewers |
80765 |
CNN Network Viewers |
80766 |
Comedy Central Viewers |
80767 |
Cooking Channel Viewers |
Field ID |
Field Name |
80768 |
Discovery Channel Viewers |
80769 |
Disney Channel Viewers |
80770 |
Disney Junior Network Viewers |
80771 |
Disney XD Network Viewers |
80772 |
E! Network Viewers |
80773 |
Encore Network Viewers |
80774 |
Encore Classic Viewers |
80775 |
Encore Western Movie Viewers |
80776 |
ESPN Sports Network Viewers |
80777 |
ESPN2 Sports Fans |
80778 |
ESPNEWS Sports News Viewers |
80779 |
ESPNU College Sports Fans |
80780 |
Food Network Cooking Show Viewers |
80781 |
FOX Network TV Viewers |
80782 |
FOX Business News Viewers |
80783 |
FOX News Channel Viewers |
80784 |
FS1 Sports Network Viewers |
80785 |
Freeform TV Network Viewers |
80786 |
Fusion Network Viewers |
80787 |
FX Movie Channel Viewers |
80788 |
FX Network TV Viewers |
80789 |
FXX Network Viewers |
80790 |
FYI Lifestyle Network Viewers |
80791 |
Game Show Network Viewers |
80792 |
GMA Pinoy Network Viewers |
80793 |
Golf Channel Viewers |
80794 |
Hallmark Channel Viewers |
80795 |
Hallmark Movies and Mysteries Viewers |
80796 |
HBO Network Viewers |
80797 |
HBO Comedy Viewers |
80798 |
HBO Family Channel Viewers |
80799 |
HBO Signature Viewers |
80800 |
HBO Zone Viewers |
80801 |
HBO2 Network Viewers |
80802 |
HDNet Movies Viewers |
80803 |
Headline News Network Viewers |
80804 |
HGTV Home and Garden Viewers |
80805 |
History Channel Viewers |
80806 |
IFC Independent Film Channel Viewers |
80807 |
Independent Film Channel Viewers |
80808 |
INSP Family Entertainment Viewers |
80809 |
Investigation Discovery Crime Show Viewers |
80810 |
ION Television Network Viewers |
80811 |
Lifetime Network Viewers |
80812 |
Lifetime Movie Network Viewers |
80813 |
Logo TV Network Viewers |
80814 |
Magnolia Network Viewers |
80815 |
MLB Baseball Network Viewers |
80816 |
MSNBC News Viewers |
80817 |
MTV Music Television Viewers |
80818 |
MTV2 Network Viewers |
80819 |
My Network TV Viewers |
80820 |
National Geographic Channel Viewers |
80821 |
Nat Geo Wild Viewers |
80822 |
NBA TV Basketball Fans |
80823 |
NBC Network Viewers |
80824 |
NBC Sports Network Viewers |
80825 |
NFL Network Viewers |
80826 |
Nickelodeon and Nick at Nite Viewers |
80827 |
Outdoor Channel Viewers |
80828 |
Ovation Arts Network Viewers |
80829 |
OWN Network Viewers |
80830 |
Oxygen True Crime Network Viewers |
80831 |
PBS Network Viewers |
80832 |
Phoenix NA Chinese Channel Viewers |
80833 |
Pop Network Viewers |
80834 |
QVC Shopping Network Viewers |
80835 |
Reelz Network Viewers |
80836 |
Science Channel Viewers |
80837 |
Showtime Network Viewers |
80838 |
Showtime Extreme Viewers |
80839 |
Showtime Showcase Viewers |
80840 |
Showtime Too Viewers |
80841 |
Spike TV Viewers |
80842 |
Starz Network Viewers |
80843 |
SundanceTV Network Viewers |
80844 |
Syfy Network Viewers |
80845 |
TBS Network Viewers |
80846 |
The CW Network Viewers |
80847 |
The Movie Channel Viewers |
80848 |
The Weather Channel Viewers |
80849 |
TLC Network Viewers |
80850 |
TNT Network Viewers |
80851 |
Travel Channel Viewers |
80852 |
truTV Network Viewers |
80853 |
Turner Classic Movie Network Viewers |
80854 |
TV Land Network Viewers |
80855 |
TV One Network Viewers |
80856 |
USA Network Viewers |
80857 |
Velocity Auto Channel Viewers |
80858 |
VH1 Network Viewers |
80859 |
Viceland Network Viewers |
80860 |
WGN America Network Viewers |
80861 |
WE TV Network Viewers |
80862 |
World Fishing Network Viewers |
80863 |
OTT Premium Subscription Audiences |
80864 |
FIFA World Cup Fans |
80865 |
WNBA Fans |
80866 |
Womens College Basketball Fans |
80867 |
Post Graduate Student Audiences |
80868 |
Extreme Sports Fans |
80869 |
Gymnastics Fans |
80870 |
Volleyball Fans |
80871 |
Womens World Cup Superfans |
80872 |
FIFA World Cup Final Viewers |
80873 |
OTT Heavy Sports Subscribers |
80874 |
Social Media Non Users |
80875 |
TikTok Non Users |
This update includes the retirement of 74 transaction audiences listed below.
Field ID |
Field Name |
77452_Y |
TRX: Sports and Fitness High Spenders |
77443_Y |
TRX: Childrens Product High Spenders |
77449_Y |
TRX: Science and Nature High Spenders |
77448_Y |
TRX: Science and Nature Spenders |
77444_Y |
TRX: Childrens Product Frequent Spenders |
77453_Y |
TRX: Sports and Fitness Frequent Spenders |
77451_Y |
TRX: Sports and Fitness Spenders |
77445_Y |
TRX: Craft and Hobby Spenders |
77447_Y |
TRX: Craft and Hobby Frequent Spenders |
77437_Y |
TRX: Childrens Product Spenders |
77450_Y |
TRX: Science and Nature Frequent Spenders |
77446_Y |
TRX: Craft and Hobby High Spend |
70804_Y |
TRX: Booklovers Spenders |
70803_Y |
TRX: Women's Fashion Spenders |
70802_Y |
TRX: Women's Fashion High Spenders |
70801_Y |
TRX: Women's Fashion Frequent Spenders |
70796_Y |
TRX: Games and Puzzles Spenders |
70795_Y |
TRX: Games and Puzzles High Spenders |
70794_Y |
TRX: Games and Puzzles Frequent Spenders |
70793_Y |
TRX: Nutraceuticals and Supplements Spenders |
70792_Y |
TRX: Money and Finance Spenders |
70791_Y |
TRX: Men's Apparel and Accessories Spenders |
70790_Y |
TRX: Media Influenced Trend Follower Spenders |
70789_Y |
TRX: Jewelry Spenders |
70788_Y |
TRX: Home Improvement Spenders |
70787_Y |
TRX: Home Improvement High Spenders |
70786_Y |
TRX: Home Improvement Frequent Spenders |
70785_Y |
TRX: Home Decor and Linens Spenders |
70784_Y |
TRX: Home Decor and Linens High Spenders |
70783_Y |
TRX: Holidays and Seasonal Spenders |
70782_Y |
TRX: Hobbies Spenders |
Field ID |
Field Name |
70781_Y |
TRX: History Enthusiasts Spenders |
70780_Y |
TRX: DIY and Advice Seekers Spenders |
70779_Y |
TRX: DIY and Advice Seekers High Spenders |
70778_Y |
TRX: Household Goods Domestics Spenders |
70777_Y |
TRX: Household Goods Domestics High Spenders |
70776_Y |
TRX: Household Goods Domestics Frequent Spenders |
70775_Y |
TRX: Health and Nutrition Spenders |
70774_Y |
TRX: Health and Nutrition High Spenders |
70773_Y |
TRX: Gardening Outdoor Decor Spenders |
70772_Y |
TRX: Gardening Outdoor Decor High Spenders |
70771_Y |
TRX: Food Snacks Beverages Spenders |
70770_Y |
TRX: Food Snacks Beverages High Spenders |
70769_Y |
TRX: Food Snacks Beverages Frequent Spenders |
70768_Y |
TRX: Food Snacks Beverages Recent Spenders |
70767_Y |
TRX: Education Early Learning Spenders |
70766_Y |
TRX: Crafts Spenders |
70765_Y |
TRX: Crafts Frequent Spenders |
70764_Y |
TRX: Cosmetics and Beauty Products Spenders |
70763_Y |
TRX: Cosmetics and Beauty Products High Spenders |
70762_Y |
TRX: Cooking Products Spenders |
70761_Y |
TRX: Cooking Products High Spenders |
70760_Y |
TRX: Cooking Products Frequent Spenders |
70759_Y |
TRX: Cooking Products Recent Spenders |
70758_Y |
TRX: Coins and Collectibles Spenders |
70754_Y |
TRX: Business and Home Office Spenders |
70753_Y |
TRX: Business and Home Office High Spenders |
70752_Y |
TRX: Apparel Spenders |
70751_Y |
TRX: Apparel High Spenders |
70750_Y |
TRX: Apparel Frequent Spenders |
70749_Y |
TRX: Pets and Animals Spenders |
70748_Y |
TRX: Pets and Animals High Spenders |
70747_Y |
TRX: Pets and Animals Frequent Spenders |
70746_Y |
TRX: Online Transactors Frequent Spenders |
70745_Y |
TRX: Online Transactors |
70744_Y |
TRX: In-Store Transactors Frequent Spenders |
70743_Y |
TRX: In-Store Transactors |
70742_Y |
TRX: Cash Users |
70741_Y |
TRX: Credit Card Users |
70740_Y |
TRX: Credit Card High Spenders |
70739_Y |
TRX: Ad Responders Digital / Internet |
70738_Y |
TRX: Ad Responders Insert |
70737_Y |
TRX: Ad Responders Email |
70736_Y |
TRX: Ad Responders Direct Mail |