Syndicated Audiences Release Notes

Below are the May 2026 Experian Syndicated Audiences release notes along with a PDF version attached. Use the links to navigate to any sections and updates in this release.

New audiences

• Automotive
• Financial
• Lifestyle and interest
• Mosaic V8
• Travel

Updated audiences

• Mosaic V7
• Segment naming refresh

Retiring audiences

Audience activation impact

Release notes in PDF format

This update introduces a comprehensive set of 119 automotive segments that capture vehicle ownership, purchase intent, and evolving preferences across fuel types, vehicle condition, and model. 

The segments include detailed coverage of electric vehicles spanning make and model, body style, fuel type, and in-market switchers as well as new segments for certified pre-owned (CPO) and used vehicle buyers. 

These audiences enable marketers to identify and engage consumers across the full vehicle lifecycle, from EV adoption and brand switching to CPO consideration and used vehicle purchase intent, allowing for more precise targeting, messaging personalization, and campaign optimization. 

For example, an auto manufacturer can use the BMW CPO Buyers segment to identify shoppers seeking premium vehicles at a lower price point, enabling targeted messaging around certified warranties, financing options, and available inventory. 

An energy provider could activate the Replace Vehicle - Gas to EV segment to engage consumers actively considering a switch to electric vehicles, delivering education and offers around home charging installation, cost savings, and energy optimization plans. 

This update introduces 31 new financial audience segments that capture consumers across generational life stage, financial position, and financial behaviors.

The generational cohorts segment consumers by career stage, income structure, and spending capacity such as discretionary spend and budget tiers enabling the ability to tailor targeting, messaging, and channels based on varying generational preferences. 

Additional segments represent financial characteristics such as credit usage, liquidity, investment activity, and borrowing intent.

These segments enable marketers to align financial products and messaging with both life stage and financial behavior, supporting more precise targeting across credit, banking, and investment use cases. 

For example, a retail brand can use the Gen Z Discretionary Spend High segment to identify younger consumers with strong discretionary spending power for targeted campaigns featuring trending products, limited offers, and digital experiences. 

A mortgage lender can activate the High Net Worth Refinance Ready Households segment to engage affluent homeowners who are well-positioned to refinance, delivering personalized messaging around favorable rates, cash-out opportunities, and wealth optimization strategies.

This update introduces 9 lifestyle and interest audience segments focused on television viewership behaviors across sports, talk shows, and sitcoms along with a segment around consumers actively engaged with AI tools.

For example, an online learning platform can use the TV Viewers: Jeopardy! segment to target intellectually curious consumers who are more likely to engage with educational content, enabling campaigns focused on skill-building, enrichment, and lifelong learning. 

A consumer electronics brand can activate the AI-Engaged Consumers segment to reach tech-forward individuals actively engaging with artificial intelligence, delivering targeted messaging around AI-enabled devices and next-generation features.

This update introduces Mosaic V8 audience segments that classify consumers into lifestyle and socioeconomic Groups and Types. These segments are based on the latest version of Mosaic, rebuilt in May 2026 using updated data inputs and modeling to better reflect current household dynamics and composition. This version represents a reconstruction of the Groups and Types rather than a direct match or replacement of previous versions. For more information, please click here.

For example, a food delivery service can use Mosaic Type J37 - Young Family Momentum segment to reach young, digitally native parents with strong discretionary spend, enabling targeted offers around convenience, family meals, and mobile ordering that fits their fast-paced lifestyles.  

A travel brand can activate Mosaic Group L - Active Later Living segment to engage affluent older adults with messaging around curated, comfort-oriented travel experiences, leveraging their strong financial health and preference for trusted brands and media.

This update introduces 10 travel audience segments focused on cruise shopper behavior, capturing consumers actively researching and engaging with cruise travel across specific brands, trip types, and preferences. These segments provide deep visibility into cruise intent, including signals around destination interest, cruise line affinity, and travel style.

For example, a cruise line can use the Recent Carnival Cruise Travelers segment to identify consumers who have recently traveled with a competitor and target them with offers designed to drive brand switching and new bookings.

This update introduces revised descriptions for existing Mosaic V7 audience segments to reflect their planned retirement and guide users toward the new Mosaic V8 segments.

For example:

• Current Description: This Mosaic segment contains consumers who are likely to be mature singles with limited income typically concentrated in inner-city apartments

• Updated Description: SEE NEW MOSAIC - RETIRING FEB 2027 This Mosaic segment contains consumers who are likely to be mature singles with limited income typically concentrated in inner-city apartments.

No other changes have been made to these segments beyond the updated descriptions. V7 audiences remain available for users until February 2027 at which point they will be retiring. For more information on retirements, please click here.

This section includes 180 existing segments with updated naming conventions designed to improve searchability and usability across platforms. Segment names have been refreshed to follow a more intentional, search-optimized structure, with key terms aligned consistently across the segment name, field name, and descriptions to improve how these segments surface in platforms. 

These updates make it easier to quickly discover relevant segments and support visibility within AI discovery tools. This work reflects an ongoing commitment to improving the clarity, usability, and discoverability of our segment taxonomy, helping users feel confident in both finding and selecting the right audiences.

Planned audience retirements are typically aligned to the February and August data release cycles. We aim to provide as much advance notice as possible to support planning and campaign continuity. When retirement timelines are known well in advance, we will provide notice as soon as possible. However, in some cases, particularly when driven by legislative or other unforeseen changes, notice may be shorter. 

We recognize the importance of advance visibility and will continue to communicate retirements as early as possible to help partners notify users and manage any impact to active campaigns.

Two TV Viewership audience segments are retiring due to the discontinuation of the underlying data source. These audiences will be retired effective May 1, 2026 and will no longer be available for use through Audience Engine or partner activation platforms. As the underlying data source is no longer available, there are no replacements for these audiences.

For the full list, please reach out to your Experian team.

For the full list, please reach out to your Experian team. Please find highlights below.

Existing Mosaic audience segments, or V7 Mosaic segments, will be retiring in February 2027. This retirement reflects the transition to the latest version of Mosaic, V8, which was rebuilt using updated data inputs and modeling to better represent current household composition and dynamics. The new Mosaic Groups and Types are a reconstruction of the segmentation framework rather than a direct match or replacement of version 7. Users are encouraged to transition to Mosaic V8 segments for continued targeting. Please see the list of retiring segments in the above section, here.

Renaming segments will not impact the underlying data or any existing activations across platforms. However, if any retiring segments are currently being used within an active data flow, those activations will be affected.

For Experian Audience Engine users, separate communications will be sent if you are currently using a retiring audience. If you have any questions, please contact your Experian team. 

For clients activating Experian Audiences in third party platforms, please refer to the above sections for the comprehensive list of all new audiences, updated naming conventions, and retirements or the attached PDF version.

For a PDF version of the above release notes, please click the button below.