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Unleashing Creativity through the Power of Generative AI

Innovation isn't just about creating the next big thing. It can solve problems, improve lives, and help businesses stay ahead in a rapidly changing world. So, what drives innovation? It starts with a culture of collaboration and entrepreneurship that inspires creativity. Our North America headquarters are in the center of Orange County, a community that fosters an environment where ideas flourish and partnerships thrive. For years, we’ve worked with Octane, a local non-profit organization focused on driving innovation and growth by connecting people, resources and capital to build a better future. Experian is committed to disrupting the status quo and supporting an environment where creativity can be unleashed. Armed with the power of data and the latest technologies, such as generative AI, we believe we can help better financial outcomes for the consumers and businesses we serve. I recently gave a keynote at Octane’s annual Tech Innovation Forum during OC Innovation Week, exploring how businesses can unleash creativity through the use of generative AI and highlighting five tenets companies can consider for the responsible use of generative AI, including: Engage with purpose: It’s important that companies identify their purpose in using the technology and how it can positively impact their business, employees and customers. They should start with creating a plan, including deciding who will be using AI, what jobs need to be done, what guidelines need to be set and a review process. Elevate creativity and drive automation: Businesses should harness AI to automate processes that are mundane or labor-intensive to enable employees to focus more of their time and energy on creativity. Excite, educate, and train employees: To ensure all employees understand the potential of generative AI, businesses should prioritize education and training for all employees from the start. This includes finding evangelists of the new technology within the company to stay up-to-date on the latest news and get teams excited about the possibilities. Ensure ethical, compliant and responsible use: In addition to employee trainings, it’s important to set up a group of leaders, such as a risk council, that can handle ongoing opportunities and risks and codify guidelines on the ethical usage of AI. Embrace change and be agile: With any new technology, companies need to be agile and ready to adapt to whatever changes may come. It’s important to foster a culture of learning to constantly evolve the generative AI landscape for the company and its clients. Innovation can fuel economic growth, drive progress, and shape the future. We’re dedicated to fostering a culture of innovation and collaboration that creates opportunities for generations to come. Photo by © Octane/Michael Baker

May 13, 2024 by Kathleen Peters
Shri Santhanam of Experian Highlights GenAI’s Transformative Impact at Bloomberg’s Vision of Tomorrow Panel

In a panel discussion at a Bloomberg-hosted panel titled "AI and Data Analytics: The Path to Unleashing Hidden Insights," Diksha Gera, a Senior Analyst at Bloomberg Intelligence, moderated a session that included key insights from Shri Santhanam, Executive Vice President and General Manager of Software, Platforms, and AI at Experian. Santhanam shared his thoughts on the transformative influence of generative AI (GenAI) within the financial sector, underlining its potential to revolutionize traditional practices. Enhancing Core Processes Santhanam illustrated how GenAI is altering the landscape of financial institutions. By automating intricate tasks, improving customer interactions, and expediting product development, this technology is pivotal. It transforms time-intensive tasks into more efficient processes, significantly enhancing productivity. This shift allows employees to focus on more strategic, higher-value work, thereby boosting the overall efficiency of financial institutions. Managing Risks and Ensuring Compliance With the adoption of GenAI comes a host of inherent risks—privacy concerns, data integrity issues, and challenges in regulatory compliance. Santhanam underscored the critical need to balance these innovative strides with stringent security measures that protect customer data and comply with existing regulations. The commitment to aligning practices with regulatory standards and ethical guidelines is paramount as the financial sector continues to integrate AI into its core operations. Governance and Collaboration Effective governance is essential for the successful deployment of GenAI in finance. Santhanam advocated for a collaborative approach that includes risk management, legal, and technical teams. The development of robust governance frameworks supports ethical and compliant AI applications, which are crucial for fostering responsible innovation within the industry. The Future of GenAI Looking forward, Santhanam pointed to several trends that are shaping the future of  GenAI in the financial sector. These include pressures to reduce costs, increased demand for personalization, and the necessity for user-friendly interfaces. GenAI is set to play a key role in delivering personalized, efficient, and accessible financial services that respond to the evolving needs of customers. These insightful discussions, spearheaded by industry leaders like Bloomberg and moderated by experts such as Diksha Gera, emphasize Experian's leading role in navigating the potential and challenges of AI in financial services. The journey towards a more innovative and inclusive financial ecosystem is well underway, driven by the transformative capabilities of GenAI.

May 10, 2024 by Editor
Bridging the Financial Literacy Gap Through Credit Education

Building a strong foundation is key in maintaining your financial health. Here are 5 free resources for your personal finance journey.

April 17, 2024 by Christina Roman
Experian Named to Fortune’s 100 Best Companies to Work For List for Fifth Straight Year

Our purpose-driven culture has created an environment where 90% of employees say it's a great place to work, and we couldn't be prouder.

April 9, 2024 by Editor
Bracket Busted? Use March Madness and Experian to Get in the Credit Game

While cheering on your favorite tournament team during March Madness, basketball fans can become MVPs in financial literacy with Experian’s B.A.L.L. for Life™ (Be a Legacy Leader) gesture-controlled game. On the virtual court, the game can help students create their own shining moment in their financial health journey.  The B.A.L.L. for Life program helps young adults and their families set up a game plan to building generational wealth; the gesture-controlled game tests players’ knowledge about credit. Credit and financial coaches teach the basics of budgeting, saving, credit, investing, homeownership and more. B.A.L.L. for Life debuted at the 2023 Iverson Roundball Classic, for which Experian has supported as the exclusive financial literacy partner since 2022. Back then, a younger Cason Wallace (now with the Oklahoma City Thunder) talked with our Chief Diversity and Talent Acquistion Officer Wil Lewis and Experian partner and recording artist Lecrae about the importance of understanding money matters. B.A.L.L. for Life serves as a catalyst for engaging with young adults and people who are credit invisible through live events and digital financial education. It powers in-person experiences such as the #IYKYK Pitch Competition (If You Know You Know) featuring HBCUs across the country, and The Legacy League Game Show which was part of the National Urban League’s 2024 Empowerment Summit. B.A.L.L for Life kicked off its college tour in November at the University of Texas San Antonio; Shaw University and Morgan State University will be its next stops in April. To learn more about B.A.L.L. for Life™, visit experian.com/legacy.

March 28, 2024 by Raudy Perez
Experian’s United for Financial Health Partnership Wins Anthem Award

We often say creating a better tomorrow isn’t just a slogan, it’s our goal. From our talent recruiting to our products and services, we want to play a positive role in your financial future. That desired impact extends to the work we do in the communities in which we live work and serve. That’s why our recent honor from the 2024 Anthem Awards is so exciting. Created in 2021 by The Webby Awards, The Anthem Awards honors the purpose and mission-driven work of people, companies and organizations worldwide. We are thrilled that our modern and more relatable approach to financial health has been honored with a Bronze Anthem Award for the video series, “HeartBroke,” produced in partnership with The Singleton Foundation. As part of our United for Financial Health initiative, the show brings together couples for frank and honest conversations about their finances and how relationships are tested with financial issues. Financial expert Misty Lynch coaches them through those issues to help them determine if they can work through it or end up HeartBroke(n). It’s no surprise that money matters can put enormous strain on relationships and our daily lives. That’s why we’re also working with The Singleton Foundation to help young adults master money basics in the show “Your World on Money.” Now in its second season, “Your World on Money” explores topics like insurance, how to negotiate your salary, credit invisibility and stock market basics. It’s exciting to be among the distinguished winners honored this year. But for Experian, helping you feel empowered when it comes to your credit and finances is the bigger reward.

February 8, 2024 by Abigail Lovell
HRC Awards Experian Highest Score on the Corporate Equality Index for the 5th Year in a Row

Experian celebrates its fifth consecutive year of achieving the highest score in the Human Rights Campaign's Corporate Equality Index (CEI),  solidifying our position as a leader in LGBTQ+ workplace inclusion. Our enduring commitment to LGBTQ+ equality and inclusion has not only earned us this prestigious recognition, but also underscores our dedication to fostering a diverse and inclusive workplace where everyone can thrive.  Michele Bodda, Executive Sponsor of Experian’s PRIDE ERG said, “I am incredibly proud to see our company achieve this milestone recognition again. It's a testament to the dedication of our entire Experian family in fostering an inclusive and accepting workplace where everyone can be their authentic selves.”  LGBTQ+ Workplace Inclusion in ActionOur score of 100 in the 2023 CEI is a testament to our continued efforts in promoting LGBTQ+ workplace inclusion. Here are some of the initiatives that exemplify our commitment:  Progressive Benefit Programs: Experian offers comprehensive benefit programs that encompass transgender services and provide equal coverage to same and different-sex domestic partners and spouses. These benefits support the diverse needs of all our employees.  Non-Discrimination and Equal Employment Policies: Our non-discrimination and equal employment policies are committed to fairness and respect for all employees, transcending federal requirements and embracing inclusivity without regard to gender identity or sexual orientation.    Transgender and Nonbinary Identity Support: We've created a process for transgender and non-binary individuals to update their identity documentation without emotional and financial strain. We also suppress their former names (deadnames) from Experian credit reports.  The Power of YOU Initiative: To foster an inclusive work culture, Experian actively supports LGBTQ+ employees through initiatives like the Power of YOU campaign and the PRIDE Employee Resource Group. Check out the 2023 Power of You DEI Report to learn more.  Celebrating five consecutive years of earning the highest possible score on the CEI is a milestone that underscores our continued dedication to creating an inclusive work environment where every employee, feels supported, valued, and empowered.  For more information on our HRC Award and the 2023 Corporate Equality Index, check out the full report here. You can also learn more about Experian’s awards for our work supporting consumers, businesses, and our employees here. 

December 21, 2023 by Editor
Employee Culture Key to Experian North America Top Workplace Award

Experian North America has once again been recognized for its inclusive work environment and corporate culture by The Orange County Register. This marks the 11th straight year that Experian has been named to the list of Top Workplaces. The publication annually surveys employees at hundreds of local businesses to evaluate their respective companies on a variety of criteria. According to the OC Register, we earned the accolade based on a positive company culture and listening to our team. This was highlighted by employees’ response to our collaborative and engaging work environment — one that enables every team member to clearly understand their own personal contribution to the company's mission. By welcoming a wide range of ideas and opinions, we’ve been able to create a favorable environment for employee achievement while continuing to develop new and better ways to serve our clients and benefit consumers. This latest award builds on other recognitions the company has received, including being recognized on Fortune’s list of the “100 Best Companies to Work For.” Great Places to Work, a global authority on workplace culture, has listed Experian as one of the “Best Workplaces for Parents™” and one of the “Best Workplaces for Millennials™” “While business strategy is core to our growth and success, the only way that strategy gets executed is to build a culture that makes workers want to stick around and give their best each day,” said Jennifer Schulz, Experian North America CEO. “I am proud that we are recognized for driving an award-winning culture, while staying true to our growth strategy.”  

December 12, 2023 by Editor
Operation HOPE and Experian Unite for Financial Empowerment in Military Communities

By the time Vikki Nunnery decided to join the U.S. Army, she was almost finished with her nursing degree. It was her senior year, on the cusp of achieving her Bachelor of Science. A professor piqued her interest in the military. “One of my instructors was an LPN. She deployed and did a presentation about being a nurse in the army. I came in (to the Army) as a registered nurse (RN) and am now a nurse practitioner,” Nunnery said. Now Lieutenant Colonel Nunnery, DNP, is married to a fellow military member, has two children and has been on active duty for 17 years. Between student loans and credit cards, she also accumulated a lot of debt. “We never talked about (money) at home. My family never talked about managing money,” Nunnery said. “Being married with kids, I’m trying to be more financially responsible for the future.” Experian and Operation HOPE are helping Nunnery do just that. She is a client of the expansion of its partnership, which offers new, no-cost dedicated resources specifically for active duty members, veterans and military families across the country. The program provides financial coaching and wellness, credit education and financial disaster preparedness. The unique circumstances of the military community impact their finances more than the general population. A survey shows servicemembers and their spouses have more difficulty paying some monthly bills and finding economic assistance because of overseas deployments and frequent moves, combined with rising inflation. “(This work) is personal. I’ve been working around military communities for over 10 years. I know the challenges,” said Jessica Hamel, financial wellbeing coach for Operation HOPE Inside Experian program. Hamel is a Gold Star sister and military spouse. Her husband’s divorce and her brother’s passing had negative financial impacts on their respective families. “Often with some of our younger soldiers, younger service members, they haven’t had life experience in terms of needing to budget. We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that,” Hamel said. “What we see at some major bases is a lot of predatory financial institutions – payday lenders, title max loans, pawn shops, buy-here-pay-here dealerships.” "We have members of the military right now right out of high school and there’s not a lot of experience managing their own money. They’re quickly thrust into a place where they don’t have a support system to do that." Without a foundation of money management know-how, as service members move up in rank and earn more money, their habits can follow. Hamel stressed the importance of helping clients establish a foundation of knowledge and provide tools to help them address specific financial situations and their future. “Clients know they need to do something different than the way they grew up, but perhaps they grew up in generational poverty and they’re using the military to secure a job immediately, get job experience or support. They can make a great living in the military,” she said. “They don’t know what they don’t know, but they know they don’t have all the right information.” With Hamel’s guidance, Nunnery has set up a budget and developed habits that have led to increased savings, saving for a house, and a bump in credit scores. Hamel is also exploring whether Nunnery qualifies for public school loan forgiveness. The couple is planning to pass on these lessons to their kids, starting with opening their own checking accounts, and teaching them how to save, budget, and the importance of credit scores. “Without Jessica, we’d still be living paycheck to paycheck. I wasn’t paying attention to my accounts. I was just spending and spending,” Nunnery said. “Little things like a budget, where our money is going - she really helps us focus on these things. That’s really good support.” “We have so many people who haven’t learned about credit and then get blamed for a game they never got the rules to,” Hamel said. “I’m honored to be the coach for this program.” For more information about financial coaching and resources for servicemembers, military family or veterans, contact Jessica Hamel at Jessica.hamel@operationhope.org.

December 5, 2023 by Victoria Lim

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