Bracket Busted? Use March Madness and Experian to Get in the Credit Game

Published: March 28, 2024 by Raudy Perez

While cheering on your favorite tournament team during March Madness, basketball fans can become MVPs in financial literacy with Experian’s B.A.L.L. for Life™ (Be a Legacy Leader) gesture-controlled game. On the virtual court, the game can help students create their own shining moment in their financial health journey. 

The B.A.L.L. for Life program helps young adults and their families set up a game plan to building generational wealth; the gesture-controlled game tests players’ knowledge about credit. Credit and financial coaches teach the basics of budgeting, saving, credit, investing, homeownership and more.

B.A.L.L. for Life debuted at the 2023 Iverson Roundball Classic, for which Experian has supported as the exclusive financial literacy partner since 2022. Back then, a younger Cason Wallace (now with the Oklahoma City Thunder) talked with our Chief Diversity and Talent Acquistion Officer Wil Lewis and Experian partner and recording artist Lecrae about the importance of understanding money matters.

B.A.L.L. for Life serves as a catalyst for engaging with young adults and people who are credit invisible through live events and digital financial education. It powers in-person experiences such as the #IYKYK Pitch Competition (If You Know You Know) featuring HBCUs across the country, and The Legacy League Game Show which was part of the National Urban League’s 2024 Empowerment Summit. B.A.L.L for Life kicked off its college tour in November at the University of Texas San Antonio; Shaw University and Morgan State University will be its next stops in April.

To learn more about B.A.L.L. for Life™, visit experian.com/legacy.

Never miss a blog post!

Subscribe to keep up with all things Experian.