Tag: rental

The U.S. rental housing market has offered a clear window into broader economic pressures shaping household finances. Renting is no longer a short-term phase for many Americans; it has become a longer-term reality across generations. Rising housing costs, elevated interest rates, and persistent debt burdens are reshaping who rents, how long they rent, and the financial resilience of the rental population. For landlords, lenders, and housing stakeholders, understanding these shifts is essential not only for near-term risk management but also for anticipating how today’s renters will influence tomorrow’s housing demand.  A rental market increasingly defined by younger households  Younger Americans continue to dominate the rental landscape. More than half of U.S. renters are now under the age of 35, with Generation Z accounting for approximately one-third of the total rental population, according to Experian’s 2025 State of the Rental Housing Market report. While renting has always served as a starting point for younger households, the length of time spent renting is increasing. High home prices, ongoing student loan repayment obligations and mortgage rates that remain well above pre-2022 norms have delayed the transition to homeownership for many first-time buyers. As a result, renting has shifted from a temporary necessity to a longer-term financial strategy, often by default rather than by choice.  At the same time, renting is no longer confined to younger demographics. Business Insider reports that since 2023, the population of renters aged 44 and older has grown, reflecting a combination of affordability constraints and evolving lifestyle preferences.  Rent growth continues to outpace income  Affordability remains the defining challenge of the rental market. Experian data shows that average monthly rent has increased steadily over the past two years, rising from approximately $1,520 in early 2023 to roughly $1,760 by early 2025. Over the same period, the average renter’s income has stagnated or declined slightly, hovering near $51,600 annually. The combined effect of rising rents and softening income is a widening affordability gap. The national rent-to-income (RTI) ratio now averages 46.8%, far exceeding the 30% threshold commonly used to define housing affordability, according to Experian’s 2025 analysis.  Credit profiles reflect mounting financial pressure  As housing costs rise, renters’ financial health is increasingly under strain. Experian’s rental market insights indicate that more than half of renters now fall within Near Prime or Subprime credit tiers, representing a meaningful increase since 2023. This shift does not necessarily signal declining financial responsibility. Instead, it reflects younger and thinner credit files, higher overall debt balances, and sustained cost-of-living pressures. Experian also reports that renters paying more than $1,000 per month have experienced a double-digit increase in negative payment activity over the past two years.  Understanding payment priorities when budgets tighten  When households face financial strain, trade-offs become unavoidable. According to payment hierarchy data published by the Consumer Financial Protection Bureau (CFPB), renters tend to prioritize auto loans first, followed by personal loans and student loans. Rent payments and unsecured revolving credit, such as credit cards, often fall lower on the priority list. This dynamic helps explain why rent delinquencies can rise even among renters who remain current on other financial obligations.  Why Experian?  As the rental market evolves, having a clear, data-driven view of renter behavior is more critical than ever. Experian helps landlords, lenders, and housing stakeholders understand shifting demographics, affordability pressures, and payment priorities through trusted data and advanced analytics. With deeper insight into today’s renters, businesses can better manage risk, uncover opportunity, and prepare for what’s next in housing demand.   

As fraud continues to rise in the rental housing market, tenant screening practices are evolving. In an earlier blog, I explored how Experian Observed DataTM can provide early indicators of income and employment consistency, offering screening companies a way to reduce reliance on costly or time-intensive verification methods.  In this follow-up, I explore two additional tools that strengthen the tenant screening process: Experian VerifyTM for Research Verifications and Experian Verify for Permissioned Verification's AI-powered Document Review. Used together, these solutions enable a layered approach that boosts both efficiency and prevention of fraud. Modernized Research Verifications Manual employment and income and employment checks—once the standard for tenant screening—are time-consuming and often inconsistent. Traditionally, screening companies had to reach out directly to employers and request proof of employment. While still useful, this method puts pressure on internal resources and is not always scalable.  To streamline manual verification, many organizations are partnering with third-party providers, especially those that take a digital-first approach. Outsourcing allows screening companies to delegate outreach, follow-ups, and fraud detection to specialized teams trained in document validation and employer communication. These services deliver the same insights internal teams would gather, while freeing up in-house resources for more strategic initiatives. By leveraging digital tools such as conversational AI, online forms, and automated workflows—combined with human oversight—digital-first vendors offer a more scalable and cost-effective alternative to fully manual processes. This approach not only reduces operational costs but also shortens turnaround times, helping screening companies respond faster without compromising accuracy or fraud resistance. Key advantages:[MJ1]  Reduces the burden on internal staff Ensures consistency and fraud awareness in document review Provides a reliable fallback when other verification tools return limited data This approach is especially valuable when initial data sources yield incomplete results and further confirmation is required. AI-Enhanced Document Upload and Review Another common scenario in tenant screening is the submission of income documents by the applicant, often in the form of paystubs or bank statements. Manual review of these documents is prone to error and increasingly vulnerable to sophisticated forgeries, including those generated by artificial intelligence. AI-powered document analysis tools are now helping screening companies process uploaded documents more securely and efficiently. These platforms typically work by: Allowing applicants to upload documents through a secure portal Using AI to scan for signs of tampering, fabrication, or inconsistency Returning standardized results that are easier to evaluate and compare By automating the detection of anomalies and potential fraud indicators, these tools reduce the workload for staff while improving the reliability of the review process. Benefits include: Faster review and turnaround times Improved fraud detection capabilities Greater consistency across applicants This method is especially useful when traditional employer APIs are unavailable or when screening companies need additional confirmation beyond initial data sources. A Layered Approach to Verification By combining different verification methods, screening companies can design workflows that adapt to a wide range of applicant profiles and risk scenarios. A layered strategy might include: Starting with an inexpensive source of income or employment data to identify likely matches Using AI-based document review when additional validation is needed Turning to manual research verifications only when necessary This cascading process allows screening companies to control costs while maintaining a strong defense against fraud. It also ensures that higher-cost methods are used only when the earlier steps do not provide enough confidence to proceed. Modern Challenges Require Modern Solutions Fraud in tenant screening is increasing rapidly. According to industry surveys, over 93 percent of screening companies have encountered fraud in the past year, and the majority have dealt with falsified income documentation. Traditional approaches, especially manual review, are no longer sufficient on their own. By rethinking verification strategies and incorporating modern tools like outsourced research verification and AI-enhanced document review, screening companies can reduce risk, improve efficiency, and better prioritize their resources. Learn More For organizations interested in implementing these types of verification tools, several providers—including Experian—offer services designed to support this layered approach. These solutions can help screening companies strike the right balance between cost, compliance, and fraud resistance. To learn more, visit experian.com/verify.