Tag: new-vehicles
Amid interest rates leveling out and some lenders reassessing go-to-market strategies, the automotive finance landscape is experiencing notable shifts in market share. According to Experian’s State of the Automotive Finance Market Report: Q1 2025, banks recouped some of their total finance market share for the first time in several years, reaching 26.6% during the quarter, up from 24.8% a year ago. On the other hand, captives’ total market share declined from 31.3% to 29.8% year-over-year and credit unions experienced a modest increase from 20.2% to 20.6%. Despite the overall market share shifts, captives continue to lead in new vehicle financing at 57.1% in Q1 2025, although down from 62.1% the year prior. Meanwhile, banks increased to 24.1% this quarter, from 20.4% in Q1 2024 and credit unions went from 9.6% to 10.9% during the same period. On the used side, banks and credit unions were grouped much closer together. Banks led the way with 28.4% of the used finance market in Q1 2025, up from 27.9% last year, while credit unions went from 27.7% to 28.2% year-over-year and captives declined from 8.5% to 7.4%. As market share movement continues to be a valuable indicator of shifting strategies and consumer behavior, it’s important for automotive professionals to keep a close eye on these shifts to uncover new opportunities while looking for ways to stay ahead of the rapidly evolving industry. Breaking down the latest finance trends Data in the first quarter of 2025 shows the automotive finance market continues to stabilize as automotive professionals gain clearer visibility into lender behavior and consumer demand. For example, the average loan amount for a new vehicle increased $1,110 year-over-year to $41,720 in Q1 2025. However, the average interest rate dropped from 6.9% to 6.7%, and the average monthly payment went from $737 last year to $745 this quarter. For used vehicles, the average loan amount saw a slight uptick of $90 year-over-year, reaching $26,144 this quarter. Meanwhile, the average interest rate declined from 12.4% last year to 11.9% this quarter and the average monthly payment trended lower at $521, from $524 in Q1 2024. Monitoring and leveraging market share shifts and financing trends can support strategic planning while empowering automotive professionals to anticipate consumer purchasing patterns and tailor conversations more effectively to meet buyers where they are during their car buying journey. To learn more about automotive finance trends, view the full State of the Automotive Finance Market: Q1 2025 presentation on demand.
According to Experian’s Automotive Market Trends Report: Q1 2024, hybrids accounted for 11.8% of new vehicle registrations, an increase from 8.8% last year.
Over the past few years, we’ve seen in-market shoppers lean into the used vehicle space; however, with new vehicle inventory continuing to rebound, we’re starting to see a reversal of fortune. Data in the first quarter of 2024 shows how the resurgence of new vehicle inventory is reshaping the automotive landscape.
From consumers seeking versatility and additional cargo space to more models becoming available—a discernible trend the automotive industry has seen in recent years is the shift towards utility vehicles such as SUVs and crossover utility vehicles (CUVs). In fact, Experian’s Automotive Market Trends Report: Q4 2023 found that utility vehicles were a significant driver in new vehicle registrations, coming in at 57.3%, up from 56.2% through Q4 2022. Meanwhile, pickup trucks declined from 18.5% last year to 17.2% this quarter and sedans went from 17.1% to 16.5% in the same time frame. Optimizing vehicle maintenance post-manufacturer warranty Despite utility vehicles making up the majority of new vehicle registrations through Q4 2023, passenger vehicles (85.1%) and light trucks (82.7%) had the most vehicles that were outside of the general manufacturer warranty this quarter—mostly due to a high volume of registrations in previous years. By comparison, 67.1% of all utility vehicles were outside the general manufacturer warranty. Understanding the current status of these vehicles enables aftermarket professionals to tailor their service recommendations accordingly. Furthermore, it will be important to monitor this trend over the next few years as the vehicles that are currently under manufacturer warranty will likely need maintenance after it expires. !function(e,n,i,s){var d="InfogramEmbeds";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,"script","infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js"); Vehicle registrations and aftermarket sweet spot When looking at overall registration trends, new vehicles increased 12.5% from last year—reaching 15.3 million through Q4 2023 and used vehicles declined 1.5% year-over-year to 38.2 million this quarter. While monitoring vehicle registration trends helps aftermarket professionals properly assist consumers now and in the future, identifying and understanding the aftermarket “sweet spot” allows them to stay ahead of the curve and adapt to changes as the market continues to evolve. Vehicles in the sweet spot are generally between six- to 12-model-years-old and have aged out of general OEM manufacturer warranties for any repairs. Through Q4 2023, 35.5% of all vehicles in operation landed in the sweet spot, marking a 3.6% year-over-year increase. Though, the aftermarket sweet spot volume is expected to hit its peak in the next few months at nearly 116 million vehicles—considering the record high was 104 million through 2011 and the sweet spot volume reached 102.4 million through Q4 2023. As aftermarket professionals look for ways to reach the right audience, leveraging registration data and the types of vehicles entering the market enables them to adjust their marketing strategies accordingly and plan their services effectively. To learn more about vehicle market trends, view the full Automotive Market Trends Report: Q4 2023 presentation on demand.
Experian’s State of the Automotive Finance Market Report: Q4 2022 found that the year-over-year (YOY) average new loan amount increased 4.04%, a smaller growth rate compared to 12.46% YOY in Q4 2021
According to Experian’s Automotive Market Trends Report: Q3 2022, new vehicle registrations were down 16.4%, going from 12.2 million through Q3 2021 to 10.2 million this quarter. Used vehicles experienced a 12.6% decline, coming in at 29.8 million through Q3 2022, from 34.1 million the previous year.
Experian’s State of the Automotive Finance Market Report: Q3 2022 found that consumers with credit scores between 300 and 660—also considered as the nonprime segments—are continuing to opt for used vehicles rather than new.
According to Experian’s State of the Automotive Finance Market Report: Q2 2022, the average new vehicle interest loan rate for consumers with a credit score between 501 and 600, also referred to as subprime, was 9.75%—compared to prime consumers with a credit score between 661 and 780, who had an average new vehicle interest loan rate of 4.03% this quarter.
The State of the Automotive Finance Market: Q4 2021 report broke down alternative fuel financing trends—specifically how electric vehicle (EV) financing doubled year-over-year.
The automotive finance market is beginning to level out to pre-pandemic trends in Q2 2021.
Trends can vary based on location. In the Q1 2021 State of the Automotive Finance Market report, we took a look at market share nationally and regionally.
In the past 10 years, consumers begin purchasing convertibles as early as March.
Subprime originations hit the lowest overall share of the market seen in 11 years, but does that mean people are being locked out car ownership? Not necessarily, according to the Q3 State of the Automotive Finance Market report.To gain accurate insights from the vast amount of data available, it’s important to look at the entire picture that is created by the data. The decrease in subprime originations is due to many factors, one of which being that credit scores are increasing across the board (average is now 717 for new and 661 for used), which naturally shifts more consumers into the higher credit tiers. Loan origination market share are just one of the trends seen in this quarter’s report. Ultimately, examining the data can help inform lenders and help them make the right lending decisions. Exploring options for affordability While consumers analyze different possibilities to ensure their monthly payments are affordable, leasing is one of the more reasonable options in terms of monthly payments. In fact, the difference between the average new lease payment and new car payment usually averages more $100—and sometimes well over—which is a significant amount for the average American budget. In fact, leases of new vehicles are hovering around 30 percent, which is one of the factors that is aiding in new car sales. In turn, this then helps the used-vehicle market, as the high number of leases create a larger supply of quality use vehicles when they come off-lease and make their way back into the market. On-time payments continue to improve As consumer preferences continue to trend towards more expensive vehicles, such as crossovers, SUVs, and pickups, affordability will continue to be a topic of discussion. But consumers appear to be managing the higher prices, as in addition to the tactics mentioned above, 30- and 60-day delinquency rates declined since Q3 2017, from 2.39 percent to 2.23 percent and 0.76 percent to 0.72 percent, respectively. The automotive finance market is one where the old saying “no news is good news” continues to remain true. While there aren’t significant changes in the numbers quarter over quarter, this signals that the market is at a good place in its cycle. To learn more about the State of the Automotive Finance Market report, or to watch the webinar, click here.
Trivia question: Millennials don’t purchase new vehicles. True or False?
