Tag: email marketing

To improve your customer retention efforts in 2023, you'll need to leverage comprehensive data, credit education, and digital technology.

Financial firms are turning to customer acquisition engines to help them build, test and optimize custom targeting strategies faster than ever before.

Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who are aware of & previously engaged w/brand

Experian’s 2016 Digital Marketer Report reveals digital marketing trends and the key issues impacting marketers today.

With the holidays around the corner, retailers are getting ready to release their holiday campaigns.

While mobile subscriber lists typically are much smaller than email lists, mobile subscribers tend to be loyal and highly engaged customers.

This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11 percent rise in transactions and a 7 percent increase in email revenue in comparison to peak week 2013. Cyber Monday provided 27 percent of total peak week revenue followed by Black Friday, which accounted for 18 percent of revenue. Marketers can design more successful holiday campaigns by staying on top of the latest email trends. View the December Holiday Hot Sheet

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing so.