Experian and Creative Strategies share survey results about Appleās AirPods, Google Home, Amazon Echo and Echo Dot for consumer behavior with voice devices.
Experian conducted a joint-survey that uncovered insights into the topic of conversational commerce and voice assistants. The survey audience constituted nearly 1300 smartphone users of smart voice assistant tools. The survey asked about most requested tasks and general consumer satisfaction with the voice-recognition capabilities of Amazon's Alexa relative to other smart voice assistants such as Siri and Google.