New Year Resolutions for Risk Managers: Staying Ahead of Fraud in 2025

by Alex Lvoff 3 min read January 8, 2025

As we step into 2025, the convergence of credit and fraud risk has become more pronounced than ever. With fraudsters leveraging emerging technologies and adapting rapidly to new defenses, risk managers need to adopt forward-thinking strategies to protect their organizations and customers. Here are the top fraud trends and actionable resolutions to help you stay ahead of the curve this year.

1. Combat synthetic identity fraud with advanced AI models

The trend: Synthetic identity fraud is surging, fueled by data breaches and advanced AI tooling. Fraudsters are combining genuine credentials with fabricated details, creating identities that evade traditional detection methods.

Resolution: Invest in sophisticated identity validation tools that leverage advanced AI models. These tools can differentiate between legitimate and fraudulent identities, ensuring faster and more accurate creditworthiness assessments. Focus on integrating these solutions seamlessly into your customer onboarding process to enhance both security and user experience.

2. Strengthen authentication against deepfakes

The trend: Deepfake technology is putting immense pressure on existing authentication systems, particularly in high-value transactions and account takeovers.

Resolution: Adopt a multilayered authentication strategy that combines voice and facial biometrics with ongoing transaction monitoring. Dynamic authentication methods that evolve based on user behavior and fraud patterns can effectively counter these advanced threats. Invest in solutions that ensure digital interactions remain secure without compromising convenience.

3. Enhance detection of payment scams and APP fraud

The trend: Authorized Push Payment (APP) fraud and scams are increasingly difficult to detect because they exploit legitimate customer behaviors.

Resolution: Collaborate with industry peers and explore centralized consortia to share insights and develop robust detection strategies. Focus on monitoring both inbound and outbound transactions to identify anomalies, particularly payments to mule accounts.

4. Optimize Your Fraud Stack for Efficiency and Effectiveness

The trend: Outdated device and network solutions are no match for GenAI-enhanced fraud tactics.

Resolution: Deploy a layered fraud stack with persistent device ID technology, behavioral analytics, and GenAI-driven anomaly detection. Begin with frictionless first-tier tools to filter out low-hanging fraud vectors, reserving more advanced and costly tools for sophisticated threats. Regularly review and refine your stack to ensure it adapts to evolving fraud patterns.

5. Build collaborative relationships with fraud solution vendors

The trend: Vendors offer unparalleled industry insights and long-tail data to help organizations prepare for emerging fraud trends.

Resolution: Engage in reciprocal knowledge-sharing with your vendors. Leverage advisory boards and industry insights to stay informed about the latest attack vectors. Choose vendors who provide transparency and are invested in your fraud mitigation goals, turning product relationships into strategic partnerships.

Turning resolutions into reality

Fraudsters are becoming more ingenious, leveraging GenAI and other technologies to exploit vulnerabilities.

To stay ahead of fraud in 2025, let us make fraud prevention not just a resolution but a commitment to safeguarding trust and security in a rapidly evolving landscape.

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One Platform, Fewer Handoffs, Faster Decisions

The average credit union manages between 100-300 vendor relationships, and nearly a third have no dedicated staff managing them. What was supposed to drive efficiency is stunting growth and compromising the member experience. Application volume is continuing to rise, and consumers expect a loan decision at digital speed. But for credit unions, meeting that expectation isn't the only goal. They must also continue to make the right lending decisions while also prioritizing risk management. The institutions pulling ahead aren't the ones with the most tools. They're the ones that have turned credit, fraud and decisioning into a single, coordinated system. A single loan decision touches: Credit data Identity verification Fraud signals Decisioning logic Reporting Rarely does all of that live in one place. More often, it’s stitched together across separate platforms, each with its own contract and its own support line. When a credit view and a fraud view are generated separately, they must be reconciled instead of read together in the same instant. Every handoff is a place where a decision slows down and a signal gets missed. It's why a fraud pattern that would be obvious next to the credit file often surfaces only after the funds are already gone. Fragmentation also makes it harder to optimize lending strategies over time. When data, analytics and decisioning are disconnected, credit unions have less visibility into what's working, what's changing and where strategies need to be adjusted. An integrated decisioning ecosystem closes those seams by design, with credit, fraud and lending strategy running on one platform and accessed through a single Application Programming Interface (API). Identity and compliance capabilities can be an integrated decisioning flow. The data doesn't need to be reconciled after the fact because it was never separated in the first place. Stop overengineering, start removing friction When decisioning underperforms, the instinct is to build something more custom: a proprietary model, tighter segmentation, more configuration.  Custom modeling has its place for institutions with the scale and data to justify it. But often, for small or mid-sized credit unions, the bigger opportunity is a flexible decisioning strategy that uses a strong, continuously refreshed model. This shouldn't be either/or. The right approach gives credit unions a strong decisioning strategy today, with the ability to introduce more customized analytics and modeling as their needs evolve.  The same principle applies to strategy management: credit unions can gain greater control through self-service capabilities as they build a more sophisticated data science team.   That kind of flexibility is important as credit unions modernize their decisioning infrastructure. Research surveying more than 2,000 senior credit risk and fraud decision-makers across 11 countries found that organizations investing in unified platforms and modern infrastructure are moving faster and realizing the greatest Return on Investment (ROI).   As their needs evolve, credit unions can adjust decisioning strategies without introducing another layer of technology or relying on third parties to make every change. Until self-service is the right fit, choose a partner that understands what makes your credit union’s membership and risk appetite different from others.  Same member, same afternoon, faster answer Consider a credit union growing its auto and personal loan originations.  A member applies for an auto loan on Saturday afternoon. Credit data, identity and fraud signals are read together in a single real-time pass instead of separate reviews:  Most applications resolve immediately, approved or declined based on a more comprehensive view of the applicant. A smaller number are flagged for quick step-up verification and cleared within minutes. Only genuinely ambiguous cases reach an underwriter, who is working from one complete picture instead of reconciling multiple signals. The member has an answer before the weekend is over. The credit union books the loan before competitors even open on Monday. Built to scale This kind of process holds up today. However, the better test is whether it holds up eighteen months from now when application volume has grown, new products are live and the data flowing through the system looks nothing like it does right now. Future-proofing isn't only about handling more volume. It's about having room to be nimbler and make adjustments as quickly as the market changes. A credit union that relies on standard models within a decisioning strategy may want more customized analytics and greater control over its strategies tomorrow. Connect with us With more than three decades of credit expertise and one of the industry's largest data footprints, Experian helps credit unions do more than solve this year's friction. We're helping to build a decisioning foundation that scales, so growth becomes something the system absorbs, rather than something it must be rebuilt around. Explore More

October 21, 2026 by Zohreen Ismail

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